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Skills

  • Paid advertising budget management
  • Video content strategy
  • Influencer Marketing Campaign Execution
  • Conversion Rate Optimization (CRO)
  • Media Buying on Premium Channels
  • Time management and deadline adherence
  • Event and Experiential Marketing Strategy
  • Proficiency in initiative
  • Budget Negotiation and Cost Efficiency
  • A/B testing and conversion optimization

Work Experiences

  • I'm in charge of key accounts and media relations.
  • Accounts sales performance indicators (historical sales, budget, forecast, contest) are calculated and analyzed.
  • Achieved results within one year.
  • Achieved results within 18 months.
  • Achieved results within 5 months.
  • Achieved double-digit growth in market penetration.
  • Developed a detailed media tracking system as well as an analytics and optimization system.
  • Analyzed viewer interaction data and pivoted mid-campaign, enhancing performance and achieving a 28% lift in engagement rates.
  • Analyzed campaign performance metrics.
  • Collaborated with creative and analytical teams.

Summaries

  • Achieved growth for Tableau campaigns in the Midwest.
  • Creative Media Market Planner with comprehensive experience in A/B testing, elevating landing page conversions by 33% and driving brand visibility through effective SEO tactics that secured Creative Media Market Planner Google rankings.
  • Directed a rebranding campaign.
  • Achieved a 77% boost in organic traffic.
  • Delivered $16 savings annually.
  • Adept at multi-channel media mix modeling.
  • Dedicated media expert with strong data-driven insights.
  • Directed email marketing initiatives.
  • Coordinated brand messaging with cross-functional teams.
  • Aligned media spend with overarching brand strategy.

Accomplishments

  • Led the execution of a complex multimedia campaign targeting method, attaining a 65% uplift in product trial and subscription rates.
  • Leveraged A/B testing on social media ads, improving conversion rates by 22% while simultaneously reducing cost-per-lead generation by $69,000.
  • Secured the top Creative Media Market Planner for a prime key search term through improvements in SEO and backlinking strategies, driving a 56% increase in organic traffic.
  • Developed and executed a holistic media plan across multiple platforms, resulting in a 20% reduction in advertising costs over 6 months while increasing lead generation by 48%.
  • Successfully negotiated 13% savings on media buying contracts with external vendors, ensuring maximized ROI on marketing budgets of $112,000 annually.
  • Developed an integrated media strategy that secured top-tier coverage across 9 major digital media outlets, increasing product awareness by 32% over two years.
  • Worked collaboratively with creative teams to design and implement high-impact visuals, achieving improved brand awareness by 37% within two years.
  • Analyzed performance metrics and adjusted media spend to focus on top-converting channels, resulting in 53% increased profitability in 2021.
  • Orchestrated a multi-platform launch campaign, driving forward digital media KPIs and achieving a 11-digit percentage increase in pre-order sales.
  • Streamlined the media buying process and achieved a 43% year-over-year cost savings by building partnerships with new media channels and renegotiating vendor contracts.

Affiliations

  • Affiliated with the Association of National Advertisers (ANA), concentrating on media evolution and brand marketing solutions.
  • Contributor to Adweek's Media Innovators Summit, exploring the latest in multi-platform consumer engagement and ad effectiveness.
  • Member of the Society for Marketing Professional Services (SMPS), specializing in B2B brand positioning and competitive media strategies.
  • Participant of LinkedIn Learning's Media Planning and Digital Strategy Series, refining abilities in cross-device attribution methods.
  • Completed a mentoring program with the American Association of Advertising Agencies (4A's) in digital media planning and media buying ethics.
  • Certified in Adobe Analytics for commerce-focused campaign analysis and e-commerce media optimization since 2016.
  • Certified Full Stack Marketer through Growth Tribe Academy as of 2024, including proficiency in growth-based media planning.
  • Participated in a 2017 workshop hosted by the American Marketing Association (AMA) on consumer insights and behavior analytics.
  • Completed Advertising Research Foundation (ARF) certifications in marketing effectiveness measurement and attribution techniques.
  • Enrolled in Google Marketing Platform courses to gain up-to-date proficiency in campaign tracking and end-to-end media optimization.

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • CMP Certification (Certified Media Professional) by Media Management Association
  • Introduction to Data Studio Certification by Google
  • Brandwatch Consumer Intelligence Expert Certification
  • Professional Certified Marketer (PCM) in Digital Marketing by American Marketing Association (AMA)
  • IAB Digital Media Sales Certification
  • Certified Loyalty Marketing Professional (CLMP) by standard
  • Certification in Programmatic Advertising by Trade Desk Edge Academy
  • Digital Video Essentials by the Interactive Advertising Bureau (IAB)
  • DMA Advanced Media Buying and Planning Certification

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