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Skills

  • Problem resolution
  • Artwork review
  • Deadline-Driven Production
  • Team management
  • Regulatory compliance
  • Content lifecycle management
  • Project organization
  • Business operations
  • Print file preflight
  • MS Office

Work Experiences

  • Collaborated with the content development team on the rollout of Power BI, onboarding 18 writers/editors and reducing onboarding time by 82%.
  • Looked for industry trends on social media and through online sources.
  • Achieved a 64% boost in search rankings.
  • Built a network of freelance writers that grew content production capacity by 73%, driving a $83,000 increase in revenue within the past year.
  • Achieved program results across 8 campaigns.
  • Had an excellent attendance record and was always on time for work.
  • Collaborated with designers and marketing managers.
  • Oversaw the delivery of standard project by system team, which resulted in standard.
  • Collaborated with the marketing department.
  • Collaborated with the content development team.

Summaries

  • Accomplished Copy Chief with a proven track record of reducing content errors by 18% and accelerating time-to-market by 4 days through rigorous editorial management.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved results within the first the past year.
  • Accomplished Copy Chief.
  • Clear understanding of vendor management and quality assurance as well as budget management training.
  • Achieved results in under three years.
  • Accomplished within three years.
  • Aligned strategies with brand voice.
  • Copy Chief with 11 years of successful budget management and risk assessment experience.
  • Achieved cross-functional collaboration.

Accomplishments

  • Developed engaging and SEO-friendly content for email marketing campaigns, leading to a 55% increase in open rates and conversions.
  • Reduced turnaround time for copy edits by implementing a streamlined workflow process, improving team efficiency by 73%.
  • Led freelance copywriting network development, onboarding over 12 new writers to align content production with peak demand periods.
  • Collaborated with team of 14 in the development of metric.
  • Collaborated closely with the marketing department to ensure content consistency across digital mediums, resulting in a 26% increase in brand recognition.
  • Designed and led writer training workshops on SEO best practices, increasing the number of keyword-optimized articles by 26%.
  • Provided editorial oversight on 4 projects for both digital and print, ensuring all content was on brand and free of errors.
  • Partnered with legal and compliance teams to ensure all content adhered to industry regulations, achieving standard compliance issues in 2022.
  • Revamped website content strategy for Northwind, generating a 42% increase in average session duration and lower bounce rates.
  • Increased product visibility through strategic content development, elevating the brand to a top Copy Chief search ranking for key terms.

Affiliations

  • Freemason
  • Society of Women Engineers
  • Creative Copywriting Certification Program – CPA
  • American Society of Safety Professionals
  • Association for Computing Machinery
  • American Writers & Artists Institute (AWAI)
  • Society for Technical Communication (STC)
  • Public Relations Society of America (PRSA)
  • Association for Copywriting Governance and Ethics (ACGE)
  • American Marketing Association (AMA)

Certifications

  • American Writers & Artists Institute (AWAI) Master's Certification in Copywriting
  • Certified Advanced SEM Specialist - initiative
  • Certified Content Strategist (CCS) - program
  • Lynda.com Advanced Copywriting Techniques Certification
  • Advanced Copywriting Certification - framework
  • Facebook Blueprint Certification for Creative Strategy
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Brand Specialist (CBS) - Ironclad Systems
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce

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