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Skills

  • Post-event Analysis
  • Sales presentations
  • Custom sales presentations
  • Catering and A/V coordination
  • Collaboration with marketing departments
  • Customer feedback implementation
  • New business development
  • Creative Event Solutions
  • Corporate sales strategy
  • Business development and planning

Work Experiences

  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Implemented new inventory management procedures that reduced product theft by 3% in one year.
  • Increased team and company profits by cultivating and strengthening relationships with industry partners and potential clients.
  • Cut costs by 17% through client and distributor price negotiations.
  • Increased market penetration and sales figures by 15% by leveraging supplier relationships and personally overseeing negotiations.
  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Cut one year spending by 9% by using QuickBooks to create effective budgets.
  • Efficiently resolved all vendor and account issues while exceeding sales quotas by 7%.
  • Researched and implemented new strategies to expand the company's operations and customer base.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.

Summaries

  • Award-winning Convention Sales Manager specializing in revenue growth, responsible for exceeding targets by $9 and attracting new business opportunities at Raleigh.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Tenacious manager with a strategic and analytical approach to problem-solving, customer acquisition, and profit goals.
  • Convention Sales Manager with 13 years of successful client relations and quality assurance experience.
  • Successful Convention Sales Manager with a passion for leading sales teams to new heights in revenue.
  • Accomplished Convention Sales Manager driven to lead sales teams to achieve record-setting revenue gains. Manage 10+ accounts, generating more than $4 in revenue per three years.
  • Analytical and detail-focused.
  • Clear understanding of data analysis and cross-functional collaboration as well as process improvement training.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • Accomplished in planning conventions for up to 2 attendees, generating a 53% growth in new client bookings through effective lead generation strategies.

Accomplishments

  • Trained and onboarded a sales team of 15, boosting their average closing ratio by 73% within 10 months.
  • Resolved product issue through consumer testing.
  • Developed and executed a vertical-specific sales strategy for corporate conventions that resulted in a 32% increase in bookings from niche industries.
  • Partnered with external vendors to streamline vendor performance, reducing deployment requests by 57% while increasing event delivery speed by 47%.
  • Directed the planning and execution of high-profile conventions, which generated an additional $8 in revenue over 2020.
  • Enhanced the convention sales team's productivity by integrating a CRM system, cutting lead response times down to 4 hours and boosting deal closure rate by 20%.
  • Revamped the sales presentation workflows which reduced the sales cycle by 16 days, leading to 44% faster deal closures.
  • Created a tiered package system for conventions which yielded increased client spending by 47%, enhancing overall event profitability.
  • Implemented a customer-centric approach that improved client retention rates by 28% within 2015, bolstering long-term revenue stability.
  • Secured long-term contracts with venue partners, decreasing overall event planning costs by 47% while enhancing the scope and quality of services.

Affiliations

  • Association for Computing Machinery
  • Corporate Event Marketing Association (CEMA)
  • Global Business Travel Association (GBTA)
  • International Organization for Standardization (ISO) – Event Sustainability Practitioner
  • Lions Club
  • Professional Convention Management Association (PCMA)
  • Association of Information Technology Professionals
  • Certified Special Events Professional (CSEP)
  • National Business Travel Association (NBTA)
  • Client Relationship Specialist Certification – Vantage

Certifications

  • Salesforce
  • Salesforce Sales Cloud Consultant Certification 2022
  • CompTIA Network+
  • Cisco Certified Internetwork Expert (CCIE)
  • Social Tables Certification in Event Planning Software
  • Microsoft Certified Systems Engineer (MCSE)
  • Project Management Professional (PMP) - Northwind, 2016
  • CompTIA Security+
  • Certified Leadership Development Professional 2017 - Brightline
  • Certificate in Digital Event Strategy Northwind - 2018

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