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Skills

  • Customer service
  • B2B and B2C content creation
  • Engaging storytelling
  • Content Strategy Development
  • Competitor analysis for content improvement
  • First Aid/CPR
  • Creative problem-solving
  • Problem resolution
  • Communications
  • Category equipment

Work Experiences

  • Awarded in 2015.
  • Collaborated with initiative customers to determine their needs and deliver method service.
  • Aligned with customer support teams to continuously create educational blog content, reducing support tickets by 73% in two years.
  • Boosted brand credibility.
  • Achieved a 50% boost in views.
  • Answered 8 calls per three years to help customers with their questions and concerns.
  • Built strong relationships with industry insiders.
  • Collaborated on a case study campaign for Lakeside Partners.
  • Saved $15 by putting in place cost-cutting measures that addressed long-standing issues.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.

Summaries

  • Bringing 11 years of experience to Northwind in a new role.
  • Attracted target audiences.
  • Award-winning blogger with honed content development skills, increasing audience interaction by 22% after conducting industry expert interviews.
  • Attracted new audience segments.
  • Aligns content with company branding guidelines.
  • Collaborative content developer with experience ensuring blog content adheres to company tone and branding, helping drive customer loyalty and engagement by 40%.
  • Adapted content strategy based on data-driven insights.
  • Ability to drive viral content creation strategies by identifying trending topics and crafting compelling, shareable stories, leading to 17 social media shares.
  • Achieved a 26% improvement in blog engagement.
  • Achieved a 64% organic traffic boost over the past year.

Accomplishments

  • Achieved CPA in Content Marketing from Brightline, validating expertise in producing high-quality blog content focused on conversion.
  • Mentored junior writers on crafting compelling content, resulting in a 43% reduction in revisions required prior to publication.
  • Authored over 5 blog posts that demonstrated a deep understanding of target reader personas, leading to a 31% increase in engagement.
  • Enhanced blog shareability by integrating social media widgets, boosting social shares per article by 51% over 18 months.
  • Analyzed reader feedback and engagement metrics to refine voice and approach in blog posts, resulting in a 74% increase in user retention.
  • Successfully integrated keyword placement and meta descriptions, increasing organic traffic to blog posts by 18%.
  • Used Power BI to automate routine content-publishing tasks, reducing manual posting effort by 26% and speeding up content delivery.
  • Reduced average post-processing time per article by 61% through the introduction of streamlined copy-editing procedures.
  • Developed content outlines in collaboration with subject matter experts, elevating the quality of technical blog posts across Miscellaneous.
  • Collaborated with the analytics team to develop data-driven content tactics, increasing blog subscriber rates by 7 in 18 months.

Affiliations

  • American Society of Journalists and Authors (ASJA)
  • Content Marketing Institute
  • National Association of Social Workers
  • Writer’s Digest Community
  • Lions Club
  • International Association of Business Communicators (IABC)
  • National Association of Independent Writers and Editors (NAIWE)
  • Association for Computing Machinery
  • Editorial Freelancers Association (EFA)
  • Society for Corporate Governance Writers

Certifications

  • Copyblogger Certified Content Marketer
  • Certified Business Analysis Professional (CBAP)
  • Google Certified Professional Cloud Architect
  • Project Management Professional (PMP)
  • Advanced Google Analytics Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • UX Design for Beginners - User Experience Design Institute
  • Certified Social Media Strategist (CSMS) - National Institute for Social Media
  • HubSpot Blogging Certification
  • Online Writing & Publishing Fundamentals - OpenLearning

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