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Skills

  • Copywriting expertise
  • Content Strategy Development
  • Editorial calendar management
  • Localization of content for regional audiences
  • CMS migration and implementation
  • Content marketing automation
  • Campaign development
  • Brand voice development
  • Digital marketing
  • Customer demographics

Work Experiences

  • Conducted user behavior analysis using HubSpot.
  • Taught company protocols, best practices, and method procedures to entry-level and initiative data analysts.
  • Aligned organizational goals with targeted messaging.
  • Collaborated with the product marketing team.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Authored white papers and case studies.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Conducted strategic outreach to industry-leading publications.
  • Achieved a 6% uplift in trial sign-ups.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.

Summaries

  • Accomplished strategist with expertise in cross-regional content migrations.
  • A dynamic content professional with a talent for data-driven marketing. Reduced bounce rates by 76% through consistent application of advanced analytics and on-page SEO improvements.
  • Costs were consistently reduced while profits were increased.
  • Boosted click-through rates by 53%.
  • Industrious marketing specialist with 15 years of experience in marketing and a decisive and hardworking attitude.
  • Expert in procedure sales and QuickBooks promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Individual with a track record of creative and effective marketing.
  • Boosted campaign effectiveness by 67%.
  • Achieved a 28% improvement in lead generation.

Accomplishments

  • Collaborated with the design team to create visually compelling content assets that boosted social shares by 56%.
  • Collaborated with marketing teams to create targeted lead magnets, resulting in the acquisition of over 14 qualified leads.
  • Utilized creative storytelling to engage target audiences and increase product sales by 50% in method.
  • Expanded the blog reach by launching a guest contributor program, resulting in 15 high-authority backlinks in under 6 months.
  • Utilized persona development to tailor content, increasing conversion rates by 55% within 16 months months.
  • Coordinated cross-functional efforts to overhaul the company’s content architecture, increasing organic traffic by 15% within several months.
  • Established an influencer partnership program that generated 3 in incremental sales within 2015.
  • Designed a comprehensive content audit that identified and resolved 3 gaps in the current strategy, improving brand consistency by 59%.
  • Engineered content strategies for product launches, driving 11 in sales through campaigns tailored for Miscellaneous platforms.
  • Devised and implemented a comprehensive rebranding content plan, aligning content messaging with new positioning, achieving 41% increase in customer satisfaction.

Affiliations

  • Search Engine Marketing Professionals Organization (SEMPO)
  • Digital Strategy Summit
  • Association of Professional Social Media Strategists
  • National Association of Social Workers
  • American Marketing Association
  • StoryBrand Marketing
  • LinkedIn B2B Marketing Community
  • Jaycees
  • Association of Information Technology Professionals
  • Content Marketing Institute (CMI)

Certifications

  • Professional Certified Marketer (PCM): Digital Marketing program
  • SEO Fundamentals Certification - SEMrush Academy
  • Google Certified Professional Cloud Architect
  • Data-Driven Marketing Certification - Coursera
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)
  • Advanced Content Marketing Strategy – system
  • First Aid/CPR Certified
  • Digital Media & Marketing Strategies Certification – category
  • Google Tag Manager Fundamentals - framework

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