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Skills

  • Sales pipeline development
  • CRM Systems
  • B2B sales
  • Account management
  • Management collaboration
  • Database management
  • CRM software proficiency
  • Sales goal achievement
  • Cohesive Campaign Collaboration
  • Cross-functional teamwork

Work Experiences

  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.
  • Achieved a 21% referral rate.
  • Achieved a 49% renewal rate increase.
  • Used ServiceNow to create promotional plans, sales literature, and media kits.
  • Exceeded quota by 3% by generating $15 in sales during 2022.
  • Achieved sales within 8 months.
  • Collaborated closely with design teams to ensure advertiser needs were met, leading to Excellence Award for creative excellence.
  • Analyzed customer behavior data.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Analyzed customer behavior data to help clients optimize response rates, improving click-throughs by 49%.

Summaries

  • Individual who is skilled at presenting advertising benefits and determining client needs.
  • 14 years of experience optimizing classified ad placements.
  • Successful in making phone, email, in-person, and online connections with potential customers.
  • Outstanding track record of goal attainment and performance.
  • Aiming to drive success in a forward-focused organization.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • With 10 years of experience in lead generation, new business development, and account development, I'm a skilled advertising sales representative.
  • Award-winning collaborator recognized by leadership for contributing to Outstanding Service Award through excellent cross-functional cooperation with the design team.
  • Attended outreach and industry networking events.
  • Expert at identifying new sales opportunities and devising effective sales strategies by leveraging market and competitive research.

Accomplishments

  • Created efficient classified ad publication schedules that maximized ad visibility and generated additional revenue of $11 annually.
  • Executed cross-channel advertising strategies, which contributed to a 15% increase in overall ad revenue.
  • Designed and implemented customer satisfaction surveys, resulting in improved ad packages that increased annual sales revenue by $12.
  • Devised advertising packages that contributed to a 53% uplift in new business acquisitions for print and digital divisions.
  • Analyzed market data to uncover pricing strategies that resulted in a 48% increase in premium classified ad sales.
  • Acquired 3 new business accounts through targeted outreach, boosting overall company sales by $10 over a several months.
  • Implemented CRM best practices, increasing team productivity by 15% in managing client relationships and follow-up outreach.
  • Collaborated with marketing to develop promotional offers that boosted classified ad sales by 40% during peak seasons.
  • Led digital transformation initiatives for classified ads, including mobile optimization, increasing engagement by 62%.
  • Optimized classified ad formats for mobile devices, which enhanced ad visibility by 37% and click-through rates by 36%.

Affiliations

  • National Sales Network (NSN) - Regional member Denver
  • Radio Advertising Bureau (RAB)
  • B2B Media Association - Atlanta chapter
  • Local Search Association (LSA) - member since 2020
  • Interactive Advertising Bureau (IAB)
  • International Newspaper Marketing Association (INMA)
  • Association for Print Technologies (APTech)
  • Rotary International
  • Association of Directory Publishers (ADP)
  • National Newspaper Association (NNA)

Certifications

  • Salesforce
  • Google Ads Certification
  • IAB Digital Media Sales Certification
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Cisco Certified Network Associate (CCNA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Professional Sales Person (CPSP) from NASP
  • AdWords Search Certification
  • Certified Print Sales Professional (CPSP) by Printing Industries of America
  • Advanced Google Analytics Certification

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