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Skills

  • Financial Management
  • Digital Classified Ad Strategies
  • Sales forecasting
  • Potential client identification
  • Portfolio Management
  • Customer feedback implementation
  • Conflict resolution
  • Industry Trend Monitoring
  • CRM software proficiency
  • Advertising package development

Work Experiences

  • Achieved a 49% renewal rate increase.
  • Analyzed customer behavior data.
  • Increased the return on investment of advertising campaigns by analyzing performance, response rates, and results on a regular basis.
  • Collaborated with product teams on new advertising services.
  • Achieved a 21% retention rate improvement.
  • Contributed to 15% growth in 2020 by building strong relationships with clients and up-selling additional services.
  • Assisted clients in optimizing classified ads.
  • Built strong customer relationships.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Achieved a 21% referral rate.

Summaries

  • Talented Retail Advertising Sales Representative with 12 years of experience and success in measuring sales, publication, and website performance using metrics.
  • When it comes to expanding territory, highly skilled at using market intelligence to influence sales strategy and meet sales targets.
  • Achieved 29% growth in campaign participation.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • 14 years of experience optimizing classified ad placements.
  • Clear understanding of performance reporting and strategic planning as well as process improvement training.
  • Individual who is skilled at presenting advertising benefits and determining client needs.
  • Achieved 6% of quota consistently each quarter.
  • Added 81% new clients through targeted outreach.
  • Attended industry events to expand client portfolios.

Accomplishments

  • Devised advertising packages that contributed to a 53% uplift in new business acquisitions for print and digital divisions.
  • Improved classified ad digital strategies, resulting in a 74% improvement in engagement and 30% higher conversion rates.
  • Collaborated with clients to tailor advertising strategies, leading to a customer retention rate of 70%.
  • Trained and mentored 7 team members on effective classified ad sales techniques and CRM usage, improving overall team sales metrics by 26%.
  • Generated $3 in additional monthly revenue by identifying and integrating new advertising categories.
  • Developed Asana media kits that led to a 36% increase in client inquiries and ad campaign engagement.
  • Utilized CRM software to track and analyze client data, increasing client retention by 53% within two years.
  • Collaborated with marketing to develop promotional offers that boosted classified ad sales by 40% during peak seasons.
  • Optimized classified ad formats for mobile devices, which enhanced ad visibility by 37% and click-through rates by 36%.
  • Built client-facing dashboards to monitor ad performance metrics, driving a 30% increase in customer satisfaction.

Affiliations

  • Association for Computing Machinery
  • Local Search Association (LSA) - member since 2020
  • Direct Marketing Association (DMA)
  • National Association of Social Workers
  • Google Ads Certification - completed in 2018
  • Association for Print Technologies (APTech)
  • Association of National Advertisers (ANA)
  • American Marketing Association (AMA) - local chapter Columbus
  • Ad Club Seattle - member since 2021
  • Association of Alternative Newsmedia (AAN)

Certifications

  • Certified Advertising Specialist (CAS) from American Advertising Federation
  • Apple Certified Associate (ACA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Project Management Professional (PMP)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant (CPA)
  • Automated Marketing Specialist Certification by Keap
  • Advanced Google Analytics Certification
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified Public Accountant

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