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Skills

  • Strategic content planning
  • Viral marketing
  • Ad development
  • Content localization for international markets
  • Content editing
  • MS Office
  • SEO best practices
  • Email marketing A/B testing
  • Content sourcing
  • Google Ads and PPC Campaigns

Work Experiences

  • Reworked my email marketing strategies in order to boost open and click-through rates by 12%.
  • Led a team of 18 copywriters and content writers to oversee job performance.
  • Aligned content with key business goals.
  • Achieved results within the past year.
  • Achieved industry-recognized excellence in team leadership.
  • Analyzed social media trends.
  • Boosted brand awareness by 59%.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Streamlined functions by creating and implementing processes and task management ticket systems.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Clear understanding of client relations and team leadership as well as stakeholder engagement training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Boosted product awareness.
  • Aligned messaging across platforms.
  • Online content design, project coordination, and configuration management are all skills I have.
  • Boosted return on investment by 45%.
  • 10 years of experience in content marketing.
  • Recognized for coaching employees on writing, grammar, and style best practices.
  • Content Marketing Manager with 13 years of experience writing, editing, and researching a diverse range of topics.
  • Content Marketing Manager with 5 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.

Accomplishments

  • Resolved product issue through consumer testing.
  • Executed cross-channel content campaigns (social media, blogs, email) that resulted in an 19% increase in overall brand visibility.
  • Developed a gated content strategy on Adobe Creative Suite, leading to 14 new leads captured in three years.
  • Initiated a YouTube video series that generated 84% growth in subscriber count and 9 views in the first 18 months.
  • Awarded system in 2017 for outperforming the department's content marketing KPI by 25%.
  • Spearheaded a user-generated content campaign on Tableau, generating 4 posts and 2 brand mentions, driving a 66% increase in organic reach.
  • Boosted blog subscription rates by 53% by developing content tailored to a new buyer persona, increasing qualified leads.
  • Organized cross-functional training sessions for the marketing and design teams, improving content workflow efficiency by 55%.
  • Authored 16 high-performing long-form articles and whitepapers, which contributed to a 51% increase in domain authority.
  • Designed a 15-step buyer’s journey content series, increasing customer conversion rates by 52% over 18 months.

Affiliations

  • Email Marketing Roundtable
  • LinkedIn Marketing Solutions - Pro Member
  • Association of Information Technology Professionals
  • Interactive Advertising Bureau (IAB)
  • Online Marketing Certified Professional (OMCP) 2015
  • Toastmasters
  • SEO Meetup Atlanta
  • Scrum Alliance – Certified ScrumMaster (CSM) – 2021
  • Society of Human Resource Management
  • StoryEngine Storytelling Training Certification 2024

Certifications

  • Facebook Blueprint Certification - 2018
  • Twitter Flight School Video Badge
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Certified Professional Cloud Architect
  • Copywriting Certification - 2019
  • Salesforce Marketing Cloud Email Specialist
  • Content Marketing & SEO Strategy for Business - Coursera
  • Certified Public Accountant
  • Moz SEO Essentials Certification
  • Microsoft Certified Systems Engineer (MCSE)

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