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Skills

  • Copywriting and editing
  • Buyer persona development
  • Search Engine Optimization (SEO)
  • Wordpress
  • Presentation and public speaking
  • Cross-functional team collaboration
  • Content Management Systems (CMS) like WordPress
  • Social Media administration
  • Time management and prioritization
  • Content editing

Work Experiences

  • Led a team of 18 copywriters and content writers to oversee job performance.
  • Achieved a 71% boost in retention.
  • Conducted several months content audits in order to identify content gaps and redundancies.
  • Achieved audience growth of 18% in Boston.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Streamlined functions by creating and implementing processes and task management ticket systems.
  • Coached junior content writers on SEO best practices.
  • Analyzed social media trends.
  • Achieved $2 in product sales within the first 6 months.
  • Achieved results within the past year.

Summaries

  • Aligned messaging across platforms.
  • Applied strategies across multiple platforms.
  • Applied across all brand communications.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved top rankings in 4 competitive search terms.
  • Capable of leading digital event promotion, driving 58% more attendee signups and converting those into qualified sales leads.
  • Content Marketing Manager is a multi-talented Content Marketing Manager who is consistently rewarded for planning and operational improvements.
  • Content Marketing Manager with 13 years of experience writing, editing, and researching a diverse range of topics.
  • Boosted customer engagement.
  • Boosted return on investment by 45%.

Accomplishments

  • Initiated a YouTube video series that generated 84% growth in subscriber count and 9 views in the first 18 months.
  • Introduced interactive content formats (such as quizzes and polls) to Tableau, resulting in a 45% uplift in engagement.
  • Collaborated with the sales team to generate content for 12 account-based marketing initiatives that contributed to $10 in pipeline revenue.
  • Resolved product issue through consumer testing.
  • Developed a gated content strategy on Adobe Creative Suite, leading to 14 new leads captured in three years.
  • Managed an international content repurposing initiative that reduced content production costs by 33% while maintaining high engagement rates.
  • Implemented a HubSpot CRM content strategy, resulting in a 49% increase in qualified marketing leads over the past year.
  • Increased email marketing click-through rate by 58% through A/B testing and optimizing subject lines and CTAs.
  • Organized cross-functional training sessions for the marketing and design teams, improving content workflow efficiency by 55%.
  • Developed and implemented a comprehensive SEO strategy that increased organic traffic by 65% in less than the past year.

Affiliations

  • Email Marketing Roundtable
  • Toastmasters
  • Project Management Institute (PMI) - Certified Associate in Project Management (CAPM) 2023
  • WordPress User Group Portland
  • Moz SEO Certification – 2019
  • American Society of Safety Professionals
  • Association for Computing Machinery
  • American Marketing Association
  • HubSpot User Group Portland
  • Association of Information Technology Professionals

Certifications

  • First Aid/CPR Certified
  • SHRM Certified Professional (SHRM-CP)
  • Certified Customer Analytics Specialist - Vantage
  • Certified Business Analysis Professional (CBAP)
  • Ahrefs SEO Academy Certification
  • Hootsuite Social Marketing Certification
  • Marketing Automation Certified Specialist - Marketo
  • Cisco Certified Network Associate (CCNA)
  • CompTIA A+ Technician
  • Marketing Analytics Certification - DataCamp

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