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Skills

  • MS Office
  • Content repurposing for multiple channels
  • Google Keyword Planner and SEMrush utilization
  • Problem resolution
  • AP Style and editorial best practices
  • Editing and proofreading for accuracy
  • Email marketing strategy and execution
  • Developing editorial guidelines
  • Framework equipment
  • Graphic design collaboration (e.g., Adobe Creative Suite)

Work Experiences

  • Coordinated with PR teams to develop press releases that led to media coverage in leading publications such as system.
  • Looked for industry trends on social media and through online sources.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved a 17% boost in qualified leads.
  • Authored thought leadership articles that contributed to Brightline being recognized as an industry leader in Miscellaneous, leading to 14 inbound partnership inquiries.
  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Collaborated with stakeholders.
  • Achieved media coverage in leading publications.
  • Authored thought-leadership articles.
  • Achieved a 17% increase in engagement.

Summaries

  • Consistently met deadlines.
  • Boosted website visibility within two years.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved an open rate of 67%.
  • Boosted client retention by 70%.
  • Content Executive with an eye for detail, proficient in editing and proofreading content to meet AP Style and editorial guidelines while improving overall content quality.
  • Innovative copywriter with a background in client relations, bringing 11 years of proven marketing and advertising strategies to the table.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved first-page rankings for 14 priority keywords.
  • Content Executive with strong editorial calendar management.

Accomplishments

  • Optimized landing page content for SEO and CRO, driving 72% more conversions for Jira.
  • Coordinated with sales teams to generate case studies that influenced purchasing decisions, yielding a 21% growth in sales leads.
  • Optimized content strategy, resulting in a 38% increase in organic traffic within two years.
  • Built a content calendar ensuring weekly updates for Jira, keeping relevant stakeholders informed and on track.
  • Managed content syndication projects that increased website referral traffic by 67% from affiliate and media partners.
  • Developed and refined content guidelines to ensure consistency across all branded communications.
  • Documented and resolved method which led to category.
  • Developed a customer testimonials content series that contributed to a 82% increase in trust and conversions.
  • Developed a content distribution strategy via emails and social media that raised visibility of new products by 79%.
  • Partnered with influencers to co-create video content that drove a 17% boost in YouTube subscribers.

Affiliations

  • Lions Club
  • National Association of Social Workers
  • Association for Supply Chain Management (APICS)
  • Toastmasters
  • International Association of Business Communicators (IABC)
  • Online Publishers Association (OPA)
  • Interactive Content Professionals Group (ICPG)
  • MarketingProfs Professional Association
  • American Medical Informatics Association
  • Strategic and Competitive Intelligence Professionals (SCIP)

Certifications

  • SEO Fundamentals Certification by SEMrush
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Content Strategist (CCS) - Beacon Labs
  • HubSpot Content Marketing Certification
  • Content Strategy & Copywriting Certification - initiative
  • Google Mobile Sites Certification
  • Google Digital Garage: Fundamentals of Digital Marketing
  • Project Management Professional (PMP)
  • Certified Copywriting Specialist (CCS) - DigitalMarketer
  • Amazon Sponsored Ads Accreditation - Northwind

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