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Skills

  • Problem resolution
  • Content distribution strategy
  • Content repurposing for multiple channels
  • Developing editorial guidelines
  • Supervision
  • Unique content creation
  • Editing and proofreading for accuracy
  • A/B testing for email campaigns
  • Managing freelance writers
  • Creating customer-focused case studies

Work Experiences

  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Coordinated with PR teams to develop press releases that led to media coverage in leading publications such as system.
  • Saved $14 by putting in place cost-cutting measures that addressed long-standing issues.
  • Accomplished this in several months.
  • Achieved a 17% increase in engagement.
  • Authored thought-leadership articles.
  • Contributed to Meridian being recognized as an industry leader in Miscellaneous.
  • Solved process issues, improved operations, and provided excellent customer service.
  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Collaborated with the sales team to create highly-targeted case studies and white papers, resulting in 3 in B2B contract sales.

Summaries

  • Achieved a 43% increase in conversion rates.
  • Content Executive with an eye for detail.
  • Within Miscellaneous, senior Content Executive and outstanding performer in process improvement and cross-functional collaboration.
  • Costs were consistently reduced while profits were increased.
  • Achieved consistent brand growth.
  • Content Executive with a keen ability to manage complex editorial calendars and multi-channel communication strategies, contributing to a 16% growth in social media followers.
  • Content Executive is a multi-talented Content Executive who is consistently rewarded for planning and operational improvements.
  • Clear understanding of budget management and project management as well as data analysis training.
  • Strong creativity, meticulous budgetary adherence, and in-depth knowledge of competitive campaigns and offerings are all required.
  • Collaborative leader with a strong focus on SEO content strategy and content distribution, responsible for boosting email subscriptions by 4 in three years.

Accomplishments

  • Managed content syndication projects that increased website referral traffic by 67% from affiliate and media partners.
  • Revamped outdated website copy, reducing time on page by 6 seconds and improving user engagement by 41%.
  • Helped the organization achieve Scrum Master by aligning all content standards with the provided guidelines.
  • Trained a team of 3 new writers, helping scale content production by 38% year-over-year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Authored and optimized high-ranking pillar content that sustained a 68% increase in organic traffic to evergreen pages.
  • Built a content calendar ensuring weekly updates for Jira, keeping relevant stakeholders informed and on track.
  • Redesigned email marketing funnels, achieving a 49% click-through rate improvement for standard.
  • Optimized content strategy, resulting in a 38% increase in organic traffic within two years.
  • Implemented A/B testing on framework, leading to an improvement in user experience and a 75% rise in conversions.

Affiliations

  • American Society of Safety Professionals
  • Jaycees
  • National Association of Independent Writers and Editors (NAIWE)
  • Online Publishers Association (OPA)
  • Association of Freelance Writers and Editors
  • Interactive Advertising Bureau (IAB)
  • Brand Marketing Association (BMA)
  • Society for Scholarly Publishing (SSP)
  • Lions Club
  • News Media Alliance

Certifications

  • SEO Fundamentals Certification by SEMrush
  • Certified Public Accountant
  • SHRM Certified Professional (SHRM-CP)
  • Amazon Sponsored Ads Accreditation - Northwind
  • Content Strategy for Professionals Certificate - Northwestern University
  • Certified Digital Marketing Professional (CDMP) - Beacon Labs
  • Certified Content Strategist (CCS) - Beacon Labs
  • Cisco Certified Network Associate (CCNA)
  • HubSpot Content Marketing Certification
  • Google Certified Professional Cloud Architect

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