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Skills

  • Budget management and optimization
  • Collaborative problem-solving
  • Market Analysis
  • First Aid/CPR
  • Budgeting
  • Team building
  • Content distribution channel strategy
  • SEO strategy development
  • Communications
  • Competitive landscape analysis

Work Experiences

  • Co-created a company-wide strategy.
  • Accomplished results within the first framework.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Advised product development teams on how to improve products based on customer feedback.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Aligned messaging across digital, print, and in-store channels.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Created, implemented, and improved national marketing initiatives to increase category product awareness and sales.
  • Achieved traffic increases of 27% on e-commerce platforms.

Summaries

  • Adept at utilizing data analytics.
  • Clear understanding of stakeholder engagement and team leadership as well as client relations training.
  • Adaptable Consumer Marketing Coordinator with a thorough understanding of competitive market landscapes. Successfully launched QuickBooks, capturing 12 leads and outperforming competitors in Miscellaneous.
  • Adaptable Consumer Marketing Coordinator.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 31% increase in customer satisfaction.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved click-through rates of 61% or higher.
  • Accomplished Marketing Coordinator.
  • Strengths in workflow optimization and budget management backed up by Miscellaneous training.

Accomplishments

  • Crafted consumer-facing copy for social media ads, contributing to a 80% reduction in cost-per-click and increased ad engagement.
  • Designed A/B testing for email campaigns that resulted in an average 73% higher click-through rate across all segments.
  • Led a team in brainstorming and implementing seasonal marketing campaigns, resulting in a 37% increase in product sales.
  • Optimized Google Ads campaigns that contributed to a 80% increase in online conversion rates, helping reach 5 additional potential customers.
  • Partnered with influencers to create user-generated content, generating 38% growth in social media impressions and engagement.
  • Implemented data-driven email campaign optimizations, resulting in 84% higher customer retention over category.
  • Constructed reports on paid media performance using tools like Google Analytics, showcasing campaign ROI growth of 65%.
  • Carried out segmentation and persona development based on customer behavior analysis, driving tailored campaigns that led to 59% higher customer responses.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with cross-functional teams to create marketing reports that tracked key KPIs such as CTR, CPA, and ROI, influencing future strategy.

Affiliations

  • American Marketing Association (AMA)
  • International Franchise Association (IFA)
  • Public Relations Society of America (PRSA)
  • Freemason
  • Consumer Insights Association (CIA)
  • Women in Consumer Technology (WiCT)
  • Certified Email Marketing Professional (CEMP)
  • Word of Mouth Marketing Association (WOMMA)
  • Association of National Advertisers (ANA)
  • Project Management Institute

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)
  • CompTIA A+ Technician
  • Bing Ads Accredited Professional Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Analytics Certification
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • ServSafe
  • Email Marketing Certification by HubSpot
  • Apple Certified Associate (ACA)

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