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Skills

  • Consumer trend monitoring
  • Operational improvement
  • Public speaking and presentations
  • Branding
  • Client and vendor relations
  • Process improvement
  • Relationship builder
  • Campaign performance analysis
  • Business operations
  • Relationship development

Work Experiences

  • Collected and analyzed consumer feedback during in-store promotions, utilizing this data to streamline product messaging for the next activation round.
  • Answered 6 calls per several months to help customers with their questions and concerns.
  • Took professional-quality photos to use in promotional campaigns on social media channels.
  • Activated social media campaigns.
  • Adapted national campaigns to the Austin market.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Planned and organized sampling events working closely with retail store managers and leaders.
  • Had an excellent attendance record and was always on time for work.
  • Achieved a 62% uplift in foot traffic by organizing and executing immersive brand experiences in high-traffic regions like Raleigh.
  • Used Adobe Creative Suite to conduct research and organize competitor data.

Summaries

  • Adapted strategies to local markets.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adapted campaigns to regional markets.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Costs were consistently reduced while profits were increased.
  • Communication skills, social media knowledge, and the ability to influence potential customers through friendly conversation are all assets.
  • 8 years of experience as a Brand Ambassador driving sales through creative marketing initiatives.
  • Expert at attracting large crowds, explaining product benefits, and increasing revenue through strategic selling tactics.
  • Achieved a 18% efficiency improvement in subsequent campaigns.
  • Expert at representing products and presenting to small and large groups.

Accomplishments

  • Managed customer service complaints and turned around negative feedback, resolving 34% of cases.
  • Established key influencer partnerships, driving a 84% increase in product mentions across Instagram, Facebook, and Twitter.
  • Managed digital media relations during product campaigns, leading to a 54% increase in overall media impressions.
  • Built and maintained relationships with 12 promotional partners across several retail locations, ensuring consistent brand representation and product availability.
  • Maintained consistent and timely communication with 9 key stakeholders, improving execution of marketing strategies by 69%.
  • Ensured timely delivery and presentation of branded materials to 13 retailers, resulting in 50% consistency in brand representation.
  • Collaborated with team of 9 in the development of method.
  • Created and implemented influencer marketing campaigns, resulting in 45% uplift in brand mentions and affiliate partnerships.
  • Increased digital engagement by coordinating promotional sweepstakes and competitions, resulting in 10 new customer opt-ins.
  • Conducted engaging brand activations which led to 84% revenue growth from partner stores in Columbus.

Affiliations

  • American Marketing Association
  • Digital Marketing Institute (DMI) for Brand Ambassadors
  • International Council of Nurses
  • Field Sales Leadership Club
  • National Promotional Representatives Network (NPRN)
  • Certified Brand Specialist Six Sigma
  • Global Association of Marketing Professionals (GAMP)
  • International Association of Administrative Professionals
  • Direct Marketing Association (DMA)
  • Association for Consumer Research (ACR)

Certifications

  • ServSafe
  • Certified Business Analysis Professional (CBAP)
  • Google Ads Certification 2022
  • Retail Sales Certification (Vantage, 2015)
  • Negotiation and Influence Skills Certification - category
  • Cisco Certified Network Associate (CCNA)
  • Facebook Certified Digital Marketing Associate - 2020
  • Omnichannel Marketing Certification - HubSpot
  • Consumer Marketing Strategy Certification - Harbor & Co.
  • Advanced Consumer Insights & Analytics Certification - Lakeside Partners

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