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Skills

  • Team building
  • MS Office
  • Market research
  • Operations analysis
  • Predictive modeling
  • Business Development
  • Communication of insights to leadership
  • Stakeholder management
  • Customer segmentation
  • Workflow Analysis

Work Experiences

  • Constructed and delivered competitor case studies that were used in client presentations, increasing close rates by 38% for high-value clients.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Orchestrated and implemented a groundbreaking online employee timekeeping program to improve overtime and employee work hours measurements.
  • Achieved a 57% boost in lead conversion rates.
  • Achieved Outstanding Service Award for Business Excellence in 2023.
  • Conducted competitor analysis.
  • Compiled current business intelligence data into reports and polished presentations, highlighting findings and making recommendations for improvements.
  • Generated over $7 million in revenue per year through coordinated and launched.
  • Analyzed key differentiators in competitor service models, helping create a unique selling proposition that grew client retention by 40% in 2019.
  • Conducted market research that uncovered key competitor weaknesses, directly contributing to the successful launch of Workday within 5 months.

Summaries

  • Collaborated closely with sales teams.
  • Costs were consistently reduced while profits were increased.
  • Adept at using industry-specific tools such as Power BI.
  • Competitive intelligence professional.
  • Adept at developing competitor benchmarking systems.
  • Clear understanding of workflow optimization and performance reporting as well as strategic planning training.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Competitive Specialist with 13 years of successful strategic planning and client relations experience.
  • Achieved results within 12 months.
  • Reliable quantitative analyst who understands company metrics with accuracy and efficiency.

Accomplishments

  • Improved stakeholder buy-in by organizing competitive intelligence briefings informed by trending consumer preferences, increasing engagement by 17%
  • Resolved product issue through consumer testing.
  • Enabled 7% higher closed-won opportunities by providing sales teams with enhanced competitor insights, leading to record-breaking sales in 2022.
  • Utilized procedure to discover potential acquisition targets, helping inform M&A activities that resulted in $12 in additional revenue.
  • Performed regular SWOT analyses on key competitors, influencing positioning strategies that contributed to a $7 revenue boost over 9 quarters.
  • Supported quarterly strategic planning initiatives by conducting ad-hoc competitive research, leading to the identification of 13 new market opportunities.
  • Executed competitive pricing analysis that revamped tiered pricing strategies, granting the company a $13 advantage over key competitors.
  • Developed comprehensive competitive intelligence reports that reduced time-to-market for new products by 18 months.
  • Managed competitive intelligence for product launches, delivering insights that helped achieve 20% faster adoption rates in standard markets.
  • Influenced product roadmap decisions by presenting quarterly competitive landscape insights, which resulted in 12% shorter time to release new features.

Affiliations

  • American Society of Safety Professionals
  • Society for Competitive Intelligence Planning
  • Toastmasters
  • Certification in Data-Driven Market Research
  • International Council of Nurses
  • Certified Product Manager (CPM) through process
  • Lions Club
  • American Marketing Association
  • National Association of Social Workers
  • Certified Competitive Intelligence Professional from metric

Certifications

  • Google Certified Professional Cloud Architect
  • CompTIA Network+
  • First Aid/CPR Certified
  • Mastering Price Elasticity and Competitive Pricing by Vantage
  • Apple Certified Associate (ACA)
  • Certified Competitive and Market Strategy Specialist Northwind
  • Go-to-Market Strategy Certification by LinkedIn Learning 2016
  • CompTIA Security+
  • Google Data Analytics Professional Certificate (2016)
  • Certified Business Analysis Professional (CBAP)

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