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Skills

  • Team management
  • Framework negotiation
  • Creative problem-solving
  • Method equipment
  • Cross-functional team collaboration
  • Budgets
  • Strategy development
  • First Aid/CPR
  • Career counseling
  • Marketing analytics

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved results in the first one year post-launch.
  • Achieved a 18% rise in digital streaming.
  • Looked for industry trends on social media and through online sources.
  • Achieved a seamless release.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved additional revenue over several months.
  • Assisted in artist scouting and recruitment strategies by attending industry events, resulting in the successful signing of 16 new emerging artists.
  • Built relationships with media outlets and journalists, securing 18 key interviews that increased visibility for artist projects.
  • Collaborated with 5 influencers.

Summaries

  • Booked over 18 venues across Raleigh.
  • Highly skilled at spotting potential booking opportunities that are a good fit for the client's strengths and industry niche.
  • Collaborated with external partners.
  • Excellent talent recognition and career planning skills.
  • Boosted fan engagement by 37%.
  • Adept at event logistics.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at adapting content strategies based on analytical insights.
  • Booking Agent with a passion for finding the right projects for process performers.
  • Boosted overall artist visibility by 49%.

Accomplishments

  • Led merchandising efforts for a concert series, increasing on-site merchandise sales by $7 during the the past year.
  • Spearheaded public relations strategies for artist appearances, bringing in 11 press opportunities and boosting media coverage visibility by 52%.
  • Facilitated artist relations with key media contacts, securing 12 front-page media features and amplifying album release publicity in 2021.
  • Executed digital marketing strategies resulting in a 39% increase in website traffic and a 42% increase in fan engagement.
  • Assisted in launching marketing campaigns for new album releases, increasing fan engagement by 49% across social media platforms.
  • Collaborated with videographers and social media specialists to produce engaging content that generated 15 million video views post-release.
  • Led the planning for digital advertising campaigns supporting a new album launch, leading to sales of $4 within 6 months.
  • Built structured project timelines for album rollouts, keeping cross-functional teams aligned and releasing the project 2 weeks ahead of schedule.
  • Tracked and analyzed engagement from email marketing campaigns, increasing sign-up conversions by 46%.
  • Provided input on contract negotiations that increased artist royalties by 44%, impacting overall revenue generation.

Affiliations

  • Rotary International
  • Entertainment Marketing Association (EMA)
  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • YouTube Creators Academy
  • Public Relations Society of America (PRSA), Entertainment & Sports Section
  • Association for Talent Development (ATD) – Entertainment Division
  • American Society of Safety Professionals
  • National Independent Venue Association (NIVA)
  • Project Management Institute

Certifications

  • Tour Logistics and Planning Certification framework
  • Google Ads Certification - Google (2022)
  • Social Media Marketing Certification - Workday
  • Cisco Certified Network Associate (CCNA)
  • Music Industry Essentials category
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Marketing Specialist (CMS) - Summit Group
  • CompTIA A+ Technician
  • Inclusive Leadership in the Music Business Certification Salesforce
  • Music Promotion and Distribution Certification Beacon Labs

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