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Skills

  • Team management
  • Market Positioning
  • Business operations
  • Problem resolution
  • Team building
  • Negotiation skills
  • Brand development
  • Marketing and advertising
  • Project organization
  • Market Analysis

Work Experiences

  • Sold and distributed over $12 worth of ServiceNow.
  • Achieved 66% growth in high-priority territories.
  • Achieved 84% higher engagement rates.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved consistent marketing objectives.
  • Achieved President's Club.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved a 73% rise in repeat customer purchases.
  • Achieved a 71% increase in lead generation through A/B testing and optimizing digital ad spend for regional campaigns.
  • Oversaw the launch of 7 new products in order to increase market share and generate revenue of $8.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Area Marketing Director specializing in paid advertisement strategies.
  • Innovative marketing leader with 12+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Area Marketing Director with a specialization in paid advertisement strategies including Google Ads and Facebook Ads, resulting in a 64% boost in lead generation and customer acquisition.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved a 55% boost in lead generation.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Area Marketing Director with a history of launching integrated omni-channel campaigns.

Accomplishments

  • Implemented innovative A/B testing across digital platforms, resulting in measurable improvements in ad performance and a 17% reduction in cost-per-click.
  • Engaged in high-profile speaking engagements at industry conferences, raising brand visibility and leading to 29% growth in inbound inquiries.
  • Strengthened relationships with key B2B partners through targeted co-branded marketing campaigns, resulting in an additional $4 in sales.
  • Introduced data-driven decision-making processes to the marketing team, improving campaign efficiency by 33% and conversion rates by 17%.
  • Managed a marketing team of 2 professionals, outperforming sales and revenue targets by 48% over 18 months.
  • Worked cross-functionally with R&D to accelerate product development by 18 months, allowing the company to stay ahead of industry trends.
  • Created detailed sales forecasts based on in-depth competitive analysis and consumer insights, improving forecast accuracy by 80%.
  • Supported the product launch strategy for Adobe Creative Suite, helping to secure $11 in pre-order sales.
  • Reduced marketing spend by 30% through optimizing media buying and negotiating favorable terms with vendors.
  • Formulated a regional marketing strategy that grew market share by 53% in a competitive market.

Affiliations

  • Project Management Institute
  • Collaborator, Forbes Communications Council, 2019-Present
  • Freemason
  • Society of Human Resource Management
  • Mentor, National Association of Women in Business 14 Mentorship Program
  • International Council of Nurses
  • Jaycees
  • Board of Governors, Direct Marketing Association of the Northeast
  • American Medical Informatics Association
  • Member, Strategic Account Management Association (SAMA)

Certifications

  • Google Certified Professional Cloud Architect
  • SHRM Certified Professional (SHRM-CP)
  • Project Management Professional (PMP)
  • Google Ads Certification
  • Google Ads Search Certification
  • Salesforce
  • CompTIA Security+
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Demand Generation Specialist – Lakeside Partners
  • Mobile Marketing Certification by Google

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