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Skills

  • Google Analytics
  • CCTV
  • Operational improvement
  • Process improvement
  • SEO experience
  • Team management
  • MS Office
  • Copywriting for social campaigns
  • First Aid/CPR
  • Partnership development

Work Experiences

  • Kept track of website analytics and presented the results to clients.
  • Created paid advertisements for clients to run on category and method platforms, resulting in a 15% return on investment.
  • Analyzed post-event social media metrics to identify opportunities for future engagements, presenting a data-driven report to category.
  • Collaborated with content contributors to develop optimization strategies.
  • Achieved extended reach of over 11 followers post-event.
  • Assisted in the creation of program procedures.
  • Achieved a 14% open rate on emails.
  • Used QuickBooks to compile data gathered from various sources.
  • Achieved growth within 8 monthss.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.

Summaries

  • Achieved measurable event success.
  • Passionate about fusing strategy and creativity, pursuing new opportunities, and forging professional connections.
  • Student pursuing a Marketing and Communications degree who is eager to contribute developed knowledge in the role of Social Media Event Intern.
  • Social Media Event Intern with cross-functional collaboration and budget management abilities.
  • CPA certified
  • Restructuring and launching campaigns, as well as increasing revenue and controlling costs, are examples of accomplishments.
  • Achieved a 3% boost in click-through rates.
  • Proficient in promoting standard by leveraging data analysis and quality assurance knowledge.
  • Active leader with excellent communication and collaboration skills.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.

Accomplishments

  • Produced engaging behind-the-scenes live streams from standard, generating 18 views and a 53% boost in on-the-day event sign-ups.
  • Created event countdowns, teasers, and recaps that collectively earned a 58% higher event reminder sign-ups than previous campaigns.
  • Managed multimedia content creation, including promo videos and event recaps, to drive up event interest by 31% ahead of process.
  • Executed data analyses on social platform engagement metrics post-event, providing detailed client reports that helped streamline future marketing strategies.
  • Contributed to a company blog post series promoting key aspects of an upcoming event, which resulted in a 17% increase in weekly page visits.
  • Implemented targeted Facebook ad campaigns aligned with event promotions, increasing event sign-ups by 65% within 12 days.
  • Utilized Hootsuite for scheduling and tracking engagement metrics during a campaign, maintaining a content release schedule that increased post-event engagement by 45%.
  • Tracked and compiled feedback from social media users about the event, creating a final report that resulted in actionable insights to improve future attendee experience.
  • Provided analytics-driven recommendations to optimize Facebook and Instagram ads targeting event audiences, boosting ad click-through rates by 17%.
  • Used Copywriting and headline optimization techniques to grow email-open rates by 48% and conversion rates by 11% for an event promo series.

Affiliations

  • Social Media Intern, metric – Phoenix, 2021
  • Member, Women in Digital – 2017
  • Member, Global Digital Marketing Alliance (GDMA) – 2016
  • Member, Digital Events Association (DEA) – 2015
  • Participant, YouTube Creators Academy – 2015
  • Brand Ambassador, International Live Events Association (ILEA) – 2021
  • Brand Specialist, National Communication Association (NCA) – 2015
  • Participant, Meta Blueprint Certification for Social Media Management – 2022
  • Social Media Ambassador, Local Chamber of Commerce – Seattle, 2017 to 2018
  • Volunteer, Event Planning Committee, Social Media Week – 2021

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Cisco Certified Internetwork Expert (CCIE)
  • Cisco Certified Network Associate (CCNA)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Social Media Manager (CSMM) by initiative
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Social Media Advertising Data Specialist by program
  • Social Media Content Creation Certificate by Microsoft Excel
  • Advanced Facebook Ads Certification by method

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