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Skills

  • Operational improvement
  • Editing and proofreading for clarity and conciseness
  • Content management systems (CMS) proficiency
  • Compliance with legal and regulatory content requirements
  • Copywriting for ecommerce platforms
  • Team building
  • Collaborating with graphic and web designers for cohesive presentations
  • Conversion Rate Optimization (CRO)
  • A/B Testing and Analysis
  • Data-driven decision making in copy creation

Work Experiences

  • Collaborated with localization experts.
  • Solved initiative issues, improved operations, and provided excellent customer service.
  • Actively participated in brainstorming sessions to generate innovative copy ideas that led to a 54% increase in customer time-on-page for product details.
  • Adapted Jira descriptions into 6 languages.
  • Achieved a 20% reduction in abandoned carts.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Boosted engagement rates by 44%.
  • Analyzed market and consumer data.
  • Developed high-impact messaging for all marketing channels, resulting in revenue and market share increases of over 7%.
  • Worked with Product Copywriter on the development of system content while adhering to the brand's marketing and messaging strategies.

Summaries

  • Achieved sales exceeding $6 in the first several months.
  • Expert at maintaining and cultivating key client relationships and business partnerships.
  • Collaborative and adaptable copywriter.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Aligned content with modern tone.
  • Boosted website traffic for QuickBooks by 29%.
  • Achieved measurable changes in product engagement.
  • Achieved a 21% increase in conversions.
  • Collaborated cross-functionally to align with company goals.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.

Accomplishments

  • Assumed responsibility for ensuring all product descriptions were compliant with relevant industry regulations, preventing any compliance holds and maintaining a clear legal record.
  • Designed a repeatable product description template which slashed writing time by 40% while increasing content readability, saving 5 hours monthly across teams.
  • Collaborated with UX/UI lead to rewrite product messaging across the customer journey, which consequently improved site usability ratings by 69%.
  • Documented and resolved initiative which led to program.
  • Crafted high-converting product copy across digital platforms, which led to a 18% increase in organic search traffic and drove $111,000 in monthly ecommerce sales.
  • Tested various product messaging formats and visual combinations in multi-channel campaigns, resulting in 71% faster time-to-purchase behavior among customers.
  • Implemented A/B testing on product language variations to find most impactful copy, resulting in an improved conversion rate by 49% for the top 10 selling products.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Standardized content formatting for over 3 SKUs across multiple global websites, improving page hierarchy and reducing bounce rates by 34%.
  • Resolved product issue through consumer testing.

Affiliations

  • Content Marketing Association
  • Association for Women in Communications (AWC)
  • Content Strategy Alliance
  • Society of Digital Agencies (SoDA)
  • Freemason
  • Digital Copywriters Guild
  • Interactive Advertising Bureau (IAB)
  • National Coalition of Creative Writers (NCCW)
  • UX Writers Collective
  • American Marketing Association

Certifications

  • Copywriting Masterclass Certification - Vantage
  • Certified eCommerce Content Writer – Harbor & Co.
  • Digital Product Copywriting Certificate - Lakeside Partners
  • Salesforce
  • Google Certified Professional Cloud Architect
  • Conversion Rate Optimization (CRO) Certification – CXL
  • CompTIA Network+
  • Certified Copy Editor – American Society of Journalists and Authors (ASJA)
  • Advanced Content Certified - Semrush
  • Email Marketing Specialist Certification – HubSpot Academy

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