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Skills

  • Editing and proofreading for clarity and conciseness
  • Data-driven decision making in copy creation
  • First Aid/CPR
  • Operational improvement
  • Problem resolution
  • Influence of product copy on user interface (UI) decisions
  • Analytics tools like Google Analytics for performance tracking
  • Improving product readability through content revisions
  • Brand identity development through product storytelling
  • Budgets

Work Experiences

  • Appealed to key market segments.
  • Actively participated in brainstorming sessions.
  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Achieved 5 industry awards for marketing excellence.
  • Collaborated with localization experts to adapt ServiceNow descriptions into 11 languages, ensuring cultural relevance and market success.
  • Oversaw the delivery of category project by program team, which resulted in system.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated on localization efforts.
  • Awards for narrative excellence in 2017.
  • Gave editorial advice to other departments, including the system team, which was dedicated to producing high-quality content.

Summaries

  • Collaborative team player with a proven history of working with product, UX, and design teams to enhance product showcases and increase add-to-cart actions by 29%.
  • Boosted organic product discovery by 34%.
  • Achieved global market success across 18 languages.
  • Boosted website traffic for QuickBooks by 29%.
  • Accelerated conversions through effective storytelling.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved impressive engagement levels across multiple product campaigns.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Product Copywriter with 11 years of successful cross-functional collaboration and data analysis experience.
  • Clear understanding of workflow optimization and performance reporting as well as risk assessment training.

Accomplishments

  • Participated in cross-team scrum meetings to sync efforts on product updates, ensuring copy and product information aligned across ecommerce platforms, boosting data accuracy by 43%.
  • Designed a repeatable product description template which slashed writing time by 40% while increasing content readability, saving 5 hours monthly across teams.
  • Ran content audits to identify and eliminate underperforming product descriptions, realigning the strategy and generating a 39% improved return on ad spend (ROAS).
  • Continuously monitored and evaluated product copy performance using analytics tools (Google Analytics, SEMRush, etc.), pivoting strategies which boosted average session durations by 79%.
  • Developed a customer-centric copy guideline that resulted in consistent product messaging across 16 marketing channels, boosting team efficiency by 85%.
  • Collaborated with UX/UI lead to rewrite product messaging across the customer journey, which consequently improved site usability ratings by 69%.
  • Standardized content formatting for over 3 SKUs across multiple global websites, improving page hierarchy and reducing bounce rates by 34%.
  • Managed a high volume of product listings, delivering on-brand copy under strict deadlines for 13 products weekly, cutting production times by 43%.
  • Devised scalable content structures for ecommerce platforms using key SEO principles, achieving top ranking for target keywords and boosting product views by 82%.
  • Created and tested SEO-driven headlines for product listings, which resulted in a 75% increase in click-through rates (CTR) within one year.

Affiliations

  • International Association of Business Communicators (IABC)
  • Direct Marketing Association (DMA)
  • UX Writers Collective
  • Brand Builders Group Society
  • Jaycees
  • International Council of Nurses
  • Creative Commons Community
  • Freemason
  • Society of Digital Agencies (SoDA)
  • Association for Women in Communications (AWC)

Certifications

  • Data Science and Machine Learning Bootcamp for Copywriters - Salesforce
  • Digital Product Copywriting Certificate - Lakeside Partners
  • Advanced Content Certified - Semrush
  • UX Writing Academy Certification - procedure
  • Digital Marketing Certification (Google Digital Garage)
  • Email Marketing Specialist Certification – HubSpot Academy
  • Certified Copywriting Specialist – DigitalMarketer
  • Google Certified Professional Cloud Architect
  • Advanced SEO Strategy for Copywriters Certification - Power BI
  • Project Management Professional (PMP)

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