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Skills

  • Pricing structures knowledge
  • Administrative support
  • Business performance analysis
  • Graphic design proficiency
  • Organization
  • CCTV
  • Supervision
  • RFI Scanners
  • Inventory management
  • Click-Through Rate (CTR) Optimization

Work Experiences

  • Was in charge of forecasting and tracking marketing and sales trends.
  • Collaborated with graphic design and copywriting teams to produce visually compelling content, increasing engagement by 67% on Adobe Creative Suite.
  • Achieved a 24% click-through rate.
  • Analyzed consumer behavior trends.
  • Analyzed and reported on social media performance KPIs, contributing to a 36% growth in followers across ServiceNow within three years.
  • Gathered and analyzed consumer information, such as demographics, preferences, and buying patterns.
  • Assisted on-the-fly optimization efforts.
  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Co-wrote press releases.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.

Summaries

  • Ability to recognize system issues and integrate program solutions to achieve procedure.
  • Student pursuing a Marketing and Communications degree who is eager to contribute developed knowledge in the role of Marketing and Communications Intern.
  • CPA certified
  • Motivating leader who has built and managed framework teams in the past.
  • Ability to devise innovative strategies.
  • Achieved a 20% engagement spike.
  • Marketing professional with the ability to adapt to changing market conditions.
  • Strategic thinker with expertise in vendor management.
  • Looking forward to taking on a new challenge with a successful team.
  • Expert in initiative with a strong aptitude for improved and implemented.

Accomplishments

  • Developed social media content for Salesforce, which increased engagement by 16% within 18 months.
  • Defined and refined target audience segments for digital campaigns, resulting in 57% higher ad relevance and ROI.
  • Supported the development of marketing materials for trade shows, which resulted in a 49% increase in booth traffic year-over-year.
  • Designed and executed A/B tests on landing pages for program, improving the conversion rate by 73%.
  • Conducted brand sentiment analysis using QuickBooks, providing actionable insights that guided content creation and messaging improvements.
  • Integrated Workday into the CRM system to automate reporting, reducing manual data processing time by 50%.
  • Crafted email templates and optimized subject lines that boosted open rates by 16%, leading to improved outreach statistics.
  • Collaborated with the design team to enhance marketing collateral, boosting downloads or usage metrics by 76%.
  • Assisted in the creation of presentations and pitch decks that were used to secure partnerships with 9 clients.
  • Assisted in crafting and executing a multi-channel digital marketing campaign that contributed to a 85% increase in leads generated.

Affiliations

  • Completed the SEMrush Academy Certification, specializing in competitive SEO and content marketing strategies for digital campaigns.
  • Completed Google Ads certification in 2024, specializing in search engine paid ad optimization and cost-per-click reduction.
  • Member of the Digital Marketing Association (DMA), leveraging data-driven strategies to improve customer engagement rates.
  • Achieved Copywriting certificate from the Advertising Specialties Institute (ASI), improving skills in writing persuasive digital ad copy.
  • Actively participated in LinkedIn Learning courses within the Marketing Topics category during 2016, improving SEO and SEM skills.
  • Served as a student affiliate in Public Relations Society of America (PRSA), actively participating in workshops on media relations.
  • Regularly attended webinars hosted by the Content Strategy Alliance (CSA), focused on optimizing digital brand messaging.
  • Consistently involved in the IAB (Interactive Advertising Bureau) training program on digital advertising standards and performance measurement.
  • Active member of the Emerging Professionals Program (EPP), attending workshops related to effective marketing communications and career development.
  • Contributed to program Marketing Analytics Lab, analyzing digital marketing metrics to optimize campaign performance.

Certifications

  • Social Media Marketing Certification – Hootsuite Academy
  • SHRM Certified Professional (SHRM-CP)
  • Certified Paid Search Specialist (CPSS) 2018 - metric
  • Email Marketing Certification - HubSpot Academy
  • Google Certified Professional Cloud Architect
  • Certificate in Marketing Strategy 2017 - framework
  • Certified Public Accountant (CPA)
  • Certified Content Marketing Specialist - DigitalMarketer
  • American Academy of Financial Management (AAFM)
  • CompTIA Network+

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