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Skills

  • Inventory management
  • Customer service
  • Click-Through Rate (CTR) Optimization
  • MS Office
  • Problem resolution
  • Copywriting abilities
  • Background in program marketing
  • Planning and coordination
  • Relationship development
  • First Aid/CPR

Work Experiences

  • Wrote reports and presentations to illustrate research findings.
  • Boosted team productivity by 77%.
  • Captured over 12 qualified leads.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Compiled actionable insights.
  • Analyzed and reported on social media performance KPIs, contributing to a 36% growth in followers across ServiceNow within three years.
  • Assisted on-the-fly optimization efforts.
  • Analyzed social media performance KPIs.
  • Achieved a 42% open rate.
  • Boosted email engagement rates by 68%.

Summaries

  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • Active leader with excellent communication and collaboration skills.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Marketing and Communications student seeking hands-on experience through an internship in client relations.
  • Excellent attention to detail as well as a creative mindset.
  • To drive improvement, effectively monitors and evaluates KPIs.
  • Professional who is both intelligent and insightful.
  • Communicative and team-oriented, with SAP expertise.
  • Proficient in promoting method by leveraging performance reporting and risk assessment knowledge.

Accomplishments

  • Designed and executed A/B tests on landing pages for program, improving the conversion rate by 73%.
  • Assisted in the creation of presentations and pitch decks that were used to secure partnerships with 9 clients.
  • Worked on cross-channel campaigns, driving synergy between paid social, paid search, and email marketing programs for a 62% greater ROI.
  • Contributed to a product's successful go-to-market strategy, achieving 51% of projected sales within the first several months of launch.
  • Monitored online customer reviews and feedback, working with the customer support team to significantly improve satisfaction ratings.
  • Crafted email templates and optimized subject lines that boosted open rates by 16%, leading to improved outreach statistics.
  • Automated repetitive marketing tasks using standard, saving the team 7 hours per week in campaign management.
  • Developed social media content for Salesforce, which increased engagement by 16% within 18 months.
  • Led a rebranding initiative, updating messaging across all digital platforms, resulting in a 84% improvement in brand consistency metrics.
  • Helped streamline marketing communication workflows within our CRM system, decreasing response time for customer inquiries by 70%.

Affiliations

  • Served in program PR and Communications student group, where I led a press release project that reached 9 media outlets.
  • Attended the process hosted by the National Association for Media Literacy Education (NAMLE), expanding skills in media outreach.
  • National Social Media Club (NSMC) member, staying updated on best practices for brand community management across platforms.
  • Contributing member of Seattle Business Communications Club, facilitated workshops on effective copywriting and audience targeting.
  • Member of the American Marketing Association (AMA), attended 2016 Annual Conference on Digital Trends in Marketing.
  • Completed Google Ads certification in 2024, specializing in search engine paid ad optimization and cost-per-click reduction.
  • Completed the SEMrush Academy Certification, specializing in competitive SEO and content marketing strategies for digital campaigns.
  • Actively participated in LinkedIn Learning courses within the Marketing Topics category during 2016, improving SEO and SEM skills.
  • Part of Hootsuite Academy certification, focusing on social media scheduling, monitoring and campaign analytics (2018 completion).
  • Participated in HubSpot Academy online certification for Inbound Marketing, gaining expertise in lead nurturing and email marketing.

Certifications

  • SEO Fundamentals Certification 2023 - system
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)
  • Certificate in Marketing Strategy 2017 - framework
  • American Academy of Financial Management (AAFM)
  • Certified Paid Search Specialist (CPSS) 2018 - metric
  • Marketing Analytics Professional Certificate QuickBooks - system
  • Association for Project Management (APM)
  • First Aid/CPR
  • Fundamentals of Digital Marketing Certification – 2021 – Google Digital Garage

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