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Skills

  • Copywriting abilities
  • Insurance billing
  • Sales strategy familiarity
  • Communication guidelines development
  • Administrative support
  • Content Calendar Development
  • Content Distribution
  • Customer demographics understanding
  • Data collection processes
  • Copywriting and editing skills

Work Experiences

  • Collaborated with a cross-functional team.
  • Addressed unfavorable media coverage.
  • Boosted new customer acquisition by 32%.
  • Catalyzed a 67% inquiry-to-sales rate.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Wrote marketing, advertising, and website copy and proofread it.
  • Amasse 11 media mentions.
  • Closed 16% more deals.
  • Collaborated with sales teams to develop nurture campaigns for potential leads, shortening the sales cycle by 11 days and closing 33% more deals.
  • Used my skills in Asana to create attractive and high-quality marketing graphics.

Summaries

  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Motivating leader who has built and managed framework teams in the past.
  • Marketing and Communications Associate completed, with 17 years of industry leadership experience in progressive roles.
  • Marketing and Communications Associate with quality assurance and client relations abilities.
  • Marketing and Communications Associate and team leader with 2 years of experience in initiative settings.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.
  • Communicative and team-oriented, with Adobe Creative Suite expertise.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Marketing and Communications student seeking hands-on experience through an internship in process improvement.
  • Process and framework have a proven track record.

Accomplishments

  • Wrote compelling press releases, contributing to a 73% increase in media coverage for product launches.
  • Automated email marketing follow-ups, which increased customer engagement and drove a 15% rise in repeat purchases.
  • Successfully planned and launched a thought leadership campaign that increased the company’s share of voice across the industry by 71%.
  • Planned and executed webinars and virtual events that attracted an audience of 8 attendees, generating 13 new sales leads.
  • Collaboratively designed and executed a PPC strategy, maintaining a 25% CTR while reducing CPC by $8 across campaigns.
  • Coordinated a successful email marketing campaign that generated a 59% open rate and a 20% click-through rate.
  • Implemented a customer segmentation model, increasing customer retention by 21% and reducing churn rate by 29%.
  • Effectively facilitated a national influencer marketing campaign that reached over 7 potential customers and achieved a tap-through rate of 30%.
  • Initiated external stakeholder partnerships, expanding co-branding efforts that contributed to a 63% increase in product visibility.
  • Led a comprehensive rebranding initiative that successfully repositioned the company in the market, increasing brand recognition by 80%.

Affiliations

  • Participant, Video Marketing World Conference 2017
  • Certification Holder, SEMrush Digital Marketing Certifications 2016
  • Certificate Holder, Hootsuite Social Marketing Certification 2020
  • Attendee, Adobe MAX Conference 2023
  • Certified Professional, Google Ads Search Certification 2021
  • Member, Association of National Advertisers (ANA)
  • Member, Global Alliance for Public Relations and Communication Management
  • Volunteer, Marketing Mentor – category
  • Member, Public Relations Society of America (PRSA)
  • Member, Digital Marketing Institute (DMI)

Certifications

  • Google Ads Search Certification
  • Hootsuite Social Marketing Certification
  • Apple Certified Associate (ACA)
  • ServSafe
  • Salesforce
  • CompTIA Security+
  • CompTIA A+ Technician
  • First Aid/CPR
  • Sprout Social Certified Professional
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2024)

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