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Skills

  • Conversion Rate Optimization (CRO)
  • Email marketing campaign strategy
  • Organization
  • Ad copy optimization for higher CTR
  • E-commerce product listing optimization
  • Supervision
  • Communications
  • A/B testing and optimization
  • Lead generation
  • Process improvement

Work Experiences

  • Solved program issues, improved operations, and provided excellent customer service.
  • Achieved a conversion lift of 81% in 2018.
  • Boosted keyword rankings for 7 high-traffic terms.
  • Analyzed campaign performance reports.
  • Transported Adobe Creative Suite to three years customer locations.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Boosted conversion rates by 22%.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Looked for industry trends on social media and through online sources.
  • Built and managed an affiliate program.

Summaries

  • Collaborative and results-oriented marketing associate.
  • Built one-click funnels generating 16 qualified leads weekly.
  • Adept at managing performance indicators and using advanced metrics to drive key decisions. Successfully improved campaign tracking that led to $9 in revenue growth from optimized strategies.
  • Internet Marketing Associate with 6 years of successful performance reporting and risk assessment experience.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Ambitious Internet Marketing Associate with a passion for content marketing. Revamped blog content for increased user engagement, delivering a 71% rise in on-page time and 32% growth in returning visitors.
  • Built marketing funnels.
  • Accomplished Internet Marketing Associate.
  • Achieved a 60% conversion rate lift on Jira.
  • Achieved 46% follower growth.

Accomplishments

  • Analyzed customer data via metric, identifying behavioral patterns that improved conversion rates by 16%.
  • Led A/B testing on landing pages and copy variations, resulting in a 38% improvement in conversion rates for paid campaigns.
  • Developed personalized email drip campaigns for nurturing leads, increasing customer retention by 22%.
  • Led email marketing campaigns that generated 5 qualified leads per month and increased re-engagement by 58%.
  • Implemented new affiliate marketing initiatives, increasing referral traffic by 29% and generating an additional revenue stream.
  • Performed regular SEO audits, refining website structure and increasing site speed, resulting in a 46% boost in organic search traffic.
  • Collaborated with team of 4 in the development of standard.
  • Managed pay-per-click (PPC) campaigns, reducing cost per acquisition (CPA) by 65% while maintaining consistent lead quality.
  • Led a cross-functional team to optimize marketing workflows, improving campaign turnaround times by 30%.
  • Executed comprehensive product line promotions using paid ads, influencing 9 customers and boosting revenue by 51% over several months.

Affiliations

  • Facebook Ads Manager Expert Community
  • Social Media Advertising Specialist Certification
  • International Association of Administrative Professionals
  • Lions Club
  • Advanced SEO Specialist by Brightline
  • Affiliate Marketing Professional Certification
  • Society of Human Resource Management
  • eMarketing Association (eMA)
  • Search Marketing Expo (SMX) Community
  • Social Media Examiner Member

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • CompTIA A+ Technician
  • Snapchat Advertising Training Course (Snap Focus)
  • Google Tag Manager Certification
  • Advanced Google Analytics Certification
  • Google Search Ads Certification
  • Twitter Flight School
  • Google Analytics Individual Qualification (GAIQ)
  • Google Shopping Ads Certification
  • Marketing Analytics Certification by Coursera procedure

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