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Skills

  • Market Analysis
  • Product development
  • PeopleSoft
  • Customer lifetime value (CLV) improvement
  • B2B and B2C Marketing
  • Operational improvement
  • Brand development
  • P&L Management
  • Project organization
  • Budget management and ROI improvement

Work Experiences

  • Co-branded marketing campaigns.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Championed an integrated CRM campaign that drove 69% higher retention rates and increased customer lifetime value by $30,000.
  • Championed an integrated CRM campaign.
  • Advised C-suite on market positioning.
  • Achieved a 57% boost in customer engagement.
  • Created, implemented, and improved national marketing initiatives to increase procedure product awareness and sales.
  • Sold and distributed over $2 worth of ServiceNow.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Prepared to bring 4+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Clear understanding of process improvement and cross-functional collaboration as well as budget management training.
  • Achieved a 52% uplift in lead acquisition.
  • Excited to bring my cross-functional collaboration experience to my new position.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Within Marketing and Communications, senior Director of Marketing Business Development and outstanding performer in vendor management and cross-functional collaboration.
  • Adept at driving customer engagement.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Led the design and execution of multi-channel marketing strategy, resulting in a 43% increase in engagement and 24% rise in revenue growth.
  • Conceptualized and managed standard which drove 63% increase in account-based marketing (ABM) conversions.
  • Developed and refined KPIs and dashboards that provided senior leadership with real-time insights into customer acquisition, retention, and engagement metrics.
  • Resolved product issue through consumer testing.
  • Pioneered cross-functional collaboration with sales and product teams, boosting demand generation and customer acquisition rates by 35% over the past year.
  • Led the integration of marketing automation systems Power BI, driving a 51% increase in lead qualification and nurturing efficiencies.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Introduced a robust content management system (CMS), enabling a 6 months% improvement in team efficiency and consistency in brand messaging across channels.
  • Designed and launched an integrated digital marketing strategy, increasing inbound leads by 38% and driving 18 new qualified opportunities.
  • Oversaw launch of new product lines, driving 85% growth in revenue and 4 additional partnerships within three years.

Affiliations

  • Jaycees
  • Rotary International
  • Business Marketing Association (BMA) - Board Member
  • Market Research Society (MRS) - Active Member
  • Demand Generation Alliance (DGA) - Founding Member
  • Professional Certifications by Direct Marketing Association (DMA) - Six Sigma
  • International Association of Business Communicators (IABC) - Marketing Committee
  • Association of National Advertisers (ANA) Member
  • SEO Professionals Association (SPA) - Conference Speaker
  • LinkedIn Marketing Solutions - Thought Leader Contributor

Certifications

  • Salesforce Certified Marketing Cloud Consultant
  • Google Mobile Sites Certification
  • KPI Certification – Strategy Institute
  • Marketing Cloud Social Specialist – Salesforce
  • Certified Data & Analytics Professional - Beacon Labs
  • Google Certified Professional Cloud Architect
  • Cisco Certified Network Associate (CCNA)
  • OMCP (Online Marketing Certified Professional) Certification
  • Salesforce
  • Certified Professional in Marketing Strategy - Beacon Labs

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