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Skills

  • MS Office
  • Creative problem-solving
  • Budgeting and Allocation 
  • Supervision
  • Collaborative project management
  • Budget Management & Allocation
  • First Aid/CPR
  • PeopleSoft
  • Google Analytics Certification
  • Content calendar management

Work Experiences

  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Allocated resources toward SEO, email marketing, and social ads.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Authored promotional emails for product launches.
  • Analyzed social listening data.
  • Achieved procedure from the conference.
  • Boosted internal communication effectiveness.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.

Summaries

  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Leader who is detail-oriented, attentive, and decisive.
  • Expert at keeping track of trends and seizing new opportunities.
  • Within Marketing and Communications, senior Digital Communications Coordinator and outstanding performer in cross-functional collaboration and performance reporting.
  • Digital Communications Coordinator is a proactive and innovative Digital Communications Coordinator with 16 years of experience converting sales leads and managing multiple territories.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Strengths in stakeholder engagement and quality assurance backed up by Marketing and Communications training.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Prepared to bring 18+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.

Accomplishments

  • Helped initiate influencer outreach programs, achieving 47% more brand mentions in high-profile media within category.
  • Collaborated with stakeholders to craft company mission-based messaging, resulting in consistent communication across 15 platforms.
  • Implemented a comprehensive social listening strategy to monitor and address negative feedback in real-time, retaining 59% of affected customers.
  • Adopted dynamic content and personalization techniques, resulting in a 35% increase in the time spent on landing pages by new users.
  • Collaborated with team of 17 in the development of procedure.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Coordinated influencer partnerships that resulted in 29% more engagement and 74% more followers across social media platforms.
  • Improved cross-channel reporting processes by integrating data from Asana and Workday, increasing efficiency by 72%.
  • Mediated alignment between the sales and marketing departments, which culminated in achieving 47% more conversions through unified strategies.
  • Resolved product issue through consumer testing.

Affiliations

  • Social Media Association
  • International Association of Business Communicators (IABC)
  • Certified Social Media Strategist from Social Media Examiner in 2016
  • Association for Computing Machinery
  • Rotary International
  • Public Relations Society of America (PRSA)
  • Association for Supply Chain Management (APICS)
  • Content Marketing Institute
  • Freemason
  • Facebook BluePrint Certification in Social Media Advertising

Certifications

  • Google Analytics Individual Qualification (GAIQ) - 2016
  • Twitter Flight School Certification 2017
  • Google Display Ads Certification - 2016
  • Adobe Certified Professional in Visual Design (Photoshop, Illustrator, XD) - 2019
  • Facebook Blueprint Certification - 2021
  • Cisco Certified Network Associate (CCNA)
  • Customer Data Platform (CDP) Institute Certification - 2015
  • Certified Associate in Project Management (CAPM) – Ironclad Systems
  • Google Mobile Sites Certification - 2023
  • Apple Certified Associate (ACA)

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