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Skills

  • Strategic planning
  • Branding & Messaging Alignment
  • Content calendar management
  • Project organization
  • P&L Management
  • Process improvement
  • Product development
  • Content management systems (CMS)
  • Adaptability to new technologies
  • Collaborative project management

Work Experiences

  • Allocated resources toward SEO, email marketing, and social ads.
  • Analyzed web traffic using program to track success and optimize content, boosting site visits by 53% year-over-year.
  • Achieved procedure from the conference.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Oversaw the launch of 12 new products in order to increase market share and generate revenue of $8.
  • Advised product development teams on how to improve products based on customer feedback.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Achieved 85% conversion rate improvements.
  • Digital Communications Coordinator is a multi-talented Digital Communications Coordinator who is consistently rewarded for planning and operational improvements.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved a 18% jump in followers.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Adept at analyzing web traffic.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Accomplished Digital Communications Coordinator.
  • Leader who is detail-oriented, attentive, and decisive.
  • Clear understanding of workflow optimization and stakeholder engagement as well as project management training.

Accomplishments

  • Mediated alignment between the sales and marketing departments, which culminated in achieving 47% more conversions through unified strategies.
  • Trained a team of 10 interns in best practices for digital content creation and publishing, resulting in an overall 15% increase in team productivity.
  • Partnered with the product team to create product launch emails, driving a 41% increase in email engagement and a 6% lift in sales.
  • Implemented a comprehensive social listening strategy to monitor and address negative feedback in real-time, retaining 59% of affected customers.
  • Collaborated with team of 17 in the development of procedure.
  • Reduced the overall cost per lead by 19% by optimizing existing paid media strategies, including Facebook, Google Ads, and Instagram.
  • Collaborated with cross-functional teams to implement a new CRM system, increasing customer retention by 39% and improving lifetime value metrics.
  • Improved cross-channel reporting processes by integrating data from Asana and Workday, increasing efficiency by 72%.
  • Developed and launched email marketing campaigns using SAP, resulting in a 83% increase in overall open and click-through rates.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Digital Analytics Association (DAA)
  • Project Management Institute
  • Facebook BluePrint Certification in Social Media Advertising
  • Social Media Marketing World Attendee for 2020
  • International Association of Business Communicators (IABC)
  • Certified Social Media Strategist from Social Media Examiner in 2016
  • International Association for Social Media Professionals
  • National Association for Media Literacy Education (NAMLE)
  • Association for Computing Machinery - Special Interest Group on Hypertext and the Web (ACM SIGWEB)
  • International Association of Administrative Professionals

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • First Aid/CPR Certified
  • SHRM Senior Certified Professional (SHRM-SCP)
  • HubSpot Inbound Marketing Certification 2015
  • Facebook Ads Product Delivery Certification - 2023
  • CompTIA Network+
  • SEMrush Academy SEO Fundamentals Certification - 2020
  • Facebook Blueprint Certification - 2021
  • Content Strategy for Professionals Certificate - Ironclad Systems
  • CompTIA A+ Technician

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