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Skills

  • Special events planning
  • Cross-functional team collaboration
  • Social commerce
  • Composed
  • Quantitative and qualitative market research
  • Email coding
  • Superb writer and editor
  • Promotions and contests
  • Process improvement
  • Campaign development

Work Experiences

  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Investigated new growth opportunities by analyzing third-party data.
  • Customers received important information about project successes and product updates from me.
  • Provided feedback on brand consistency in outbound communications to all departments.
  • Wrote and managed print, online, and social media communications to promote the company's image, values, and brand.
  • Communicated the marketing teams' plans and accomplishments to ensure that they were in line with senior management's goals.
  • Kept the brand's integrity intact by keeping an eye on the consistency and quality of marketing content.
  • Quarterly forecasting and monthly financial reviews were completed by me.
  • 12 speeches for company executives per one year were written by me.
  • Cultivated and managed key client, vendor, and community partner relationships.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Authors speeches, press releases, and marketing materials with ease.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Account Supervisor with a track record of making significant contributions to important projects.
  • Highly skilled in SEO techniques, as well as digital marketing and new media.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Communications Associate is a driven Communications Associate with experience in special events and promotion planning.
  • Expert advice on developing promotional strategies that take advantage of emerging market trends.
  • Creates and implements effective promotions that are targeted at specific audiences.
  • Account Supervisor with experience managing high-value customer projects efficiently and with care.

Accomplishments

  • Led communication initiatives during a company rebrand, doubling social media followers in one year.
  • Collaborated with team of 15 in the development of system.
  • Increased revenue by $7 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Collaborated with product teams to craft customer communication strategies, reducing support queries by 85% post-launch.
  • Managed media, marketing and public relations on 4 construction projects with $11 budgets.
  • Authored and published thought leadership articles that generated 3 views and increased site traffic by 76% in 2017.
  • Documented and resolved system which led to standard.
  • Resolved product issue through consumer testing.
  • Designed a new communication template for external stakeholder briefs, improving readability and engagement rates by 58%.
  • Directed media outreach for new product launches, achieving 15 placements in national media outlets, to increase visibility by 20%.

Affiliations

  • Association of Media & Entertainment Counsel (AMEC)
  • Association for Media and Communication Research (IAMCR)
  • National Communication Association (NCA)
  • International Public Relations Research Conference (IPRRC)
  • Institute of Corporate Communications (ICC)
  • International Council of Nurses
  • Rotary International
  • Project Management Institute
  • Multicultural Media, Telecom and Internet Council (MMTC)
  • Society for News Design (SND)

Certifications

  • Digital Advertising Certification by Brightline
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Public Relations Officer (CPRO) by Northwind
  • CompTIA Network+
  • Certified Professional in Crisis Communications by Summit Group
  • Apple Certified Associate (ACA)
  • Certified Protection Officer (CPO)
  • First Aid/CPR Certified
  • Advanced Social Media Strategy Certificate by method
  • Content Management Systems (CMS) Certification by Lakeside Partners

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