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Skills

  • Cross-Channel Ad Placement Coordination
  • Media Metrics Interpretation
  • Business correspondence
  • Scarborough
  • Competitive media analysis
  • Budget Management
  • Adintel
  • Market trend analysis
  • Buy Stewardship
  • Budget management for media campaigns

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved priority placement for seasonal ads across system.
  • Analyzed demographic, psychographic, and behavioral data.
  • Achieved 11% brand recall.
  • Built strong vendor relationships, which resulted in priority placement for seasonal ads across system, helping the client achieve 34% higher impressions.
  • Built strong vendor relationships.
  • Analyzed performance metrics for social media campaigns, reporting key insights and actionable steps that led to 37% growth in organic reach.
  • Collaborated with multiple vendors to ensure seamless management of third-party media placements, exceeding KPIs for program within an Marketing and Communications vertical.
  • Achieved a 54% growth in mobile traffic.
  • Collaborated with creative and marketing teams.

Summaries

  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Assistant Media Planner is a multi-talented Assistant Media Planner who is consistently rewarded for planning and operational improvements.
  • Accomplished Assistant Media Planner with a knack for integrating creative and media strategies, helping to increase brand engagement by 67% and reduce campaign delays by 13.
  • Achieved 59% higher conversion rates.
  • Assistant Media Planner with strong forecasting skills.
  • Adaptable Assistant Media Planner.
  • Achieves measurable success.
  • Clear understanding of cross-functional collaboration and data analysis as well as project management training.
  • Energetic program professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.

Accomplishments

  • Optimized agency-client communication processes, which reduced campaign review time by 3 days and accelerated approval workflows.
  • Integrated new technology framework to facilitate automated bidding and placement, reducing human error and budget mismanagement by 53% in real-time media buying.
  • Developed cross-channel media plans that improved engagement rates by 74% and enhanced the user experience with more streamlined, targeted ads.
  • Successfully managed media budgets to deliver a 34% improvement in media spend efficiency and audience reach across category channels.
  • Increased brand visibility by 74% through precise media channel selection and competitive analysis during cross-market campaigns.
  • Synthesized media data from multi-channel platforms to create holistic reports, providing a 70% improvement in understanding media effectiveness for stakeholders.
  • Achieved a 82% conversion rate increase by strategically coordinating cross-channel ad placements across radio, social media, and digital networks.
  • Orchestrated data-driven media buying strategies that reduced cost-per-impression by 70% while maximizing campaign reach.
  • Supported senior planners in handling core aspects of media budgets across national campaigns, producing a 15% higher ROI than projected.
  • Enhanced campaign transparency through comprehensive performance evaluation, presenting clearly defined metrics to stakeholders, resulting in 20% stronger client retention.

Affiliations

  • Media Automation Tools Certification - Asana
  • Young Media Professionals Association (YMPA)
  • Google Analytics Individual Qualification (GAIQ)
  • Society of Digital Agencies (SoDA)
  • Society of Internet Professionals (SIP)
  • Social Media Advertising Consortium (SMAC)
  • Certified Internet Marketing Specialist (CIMS) - Boston
  • Certified Media Planner (CMP) Designation via Brightline
  • Freemason
  • Programmatic Advertising Certification from Brightline

Certifications

  • SEMrush Digital Marketing Pro Certification
  • Accredited in Law & Best Practices for Digital Advertising by procedure
  • Tableau Desktop Specialist Certification
  • First Aid/CPR Certified
  • PMI-Agile Certified Practitioner (PMI-ACP)
  • Certified Media Planner by procedure
  • Project Management Professional (PMP)
  • Brandwatch Social Media Monitoring Certification
  • Google Display & Video 360 Certification
  • Salesforce

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