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Skills

  • Media Plans
  • Cost-per-acquisition (CPA) optimization
  • Nielsen
  • Presentation of media strategies to stakeholders
  • PR strategy development
  • Paid social media advertising
  • Social media marketing
  • Google Analytics
  • Scarborough
  • Excel for media plans and data analysis

Work Experiences

  • Co-developed the media planning toolkit, streamlining campaign ideation and execution across departments, decreasing planning time by 14 hours.
  • Achieved combined reach growth of 69%.
  • Collaborated with metric customers to determine their needs and deliver category service.
  • Built comprehensive audience profiles using Asana and Tableau.
  • Allocated budgets to maximize exposure.
  • Accomplished this within several months.
  • Oversaw the delivery of framework project by standard team, which resulted in framework.
  • Built comprehensive audience profiles using data from QuickBooks and Asana, enhancing targeted efforts and increasing ROI by 35%.
  • Achieved a 40% increase in click-through rates.
  • Transported Salesforce to 6 months customer locations.

Summaries

  • Achieved a 44% increase in market penetration in Boston.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Associate Media Planner is a forward-thinking Associate Media Planner who is adept at determining audience preferences and monitoring public reaction.
  • Adept at managing programmatic campaigns.
  • Achieved 61% growth in client share of voice.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Clear understanding of team leadership and performance reporting as well as project management training.
  • Adept at negotiating ad placements.
  • Achieved $9 in cost savings.
  • Associate Media Planner with 4 years of successful cross-functional collaboration and client relations experience.

Accomplishments

  • Supported execution of digital banner ad strategies across 8 campaigns, leading to a 38% higher engagement compared to previous quarters.
  • Negotiated favorable contract terms with vendors, saving Cedar Works $14 while expanding ad placements across category.
  • Collaborated with team of 17 in the development of category.
  • Resolved product issue through consumer testing.
  • Managed day-to-day media operations for Cedar Works, staying within a budget of $11 and exceeding target reach by 41%.
  • Executed video campaign strategy that led to a 71% increase in video completion rates across 18 streaming platforms.
  • Regularly collaborated with the analytics team to adjust under-performing media buys, leading to 75% improvement in cost per lead.
  • Facilitated project management for multi-city media launches, rolling out campaigns on time and under budget in all 13 markets.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Worked with HubSpot to automate media reporting for 8 clients, reducing data entry time by 38% and improving accuracy.

Affiliations

  • Toastmasters
  • American Advertising Federation (AAF)
  • Data & Marketing Association (DMA)
  • LinkedIn Learning – Advanced Media Buying & Planning
  • American Marketing Association (AMA)
  • Society of Women Engineers
  • Digital Marketing & Analytics Association (DMAA)
  • Certified Cross-Channel Advertising Professional by metric
  • Facebook Blueprint Certification: Planning & Buying
  • Local Chamber of Commerce – Media & Marketing Committee

Certifications

  • TAB Out-of-Home Media Buyer Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Twitter Flight School Certification
  • Google Certified Professional Cloud Architect
  • Certified Digital Marketing Specialist (CDMS) by Digital Marketing Institute
  • CompTIA Network+
  • Apple Certified Associate (ACA)
  • Amazon Advertising Sponsored Ads Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification

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