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Skills

  • Team building
  • Customer retention strategies
  • Operational improvement
  • Budget forecasting and financial planning
  • Tactical planning
  • Campaign performance optimization
  • Process improvement
  • Program Marketing
  • Data-driven decision making
  • Team management

Work Experiences

  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Collaborated with Senior Campaign Marketing Managers and Senior Campaign Marketing Managers to plan marketing activities aimed at promoting ServiceNow successfully.
  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Collaborated with members of the product development team to improve product specifications.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.

Summaries

  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Student pursuing a Government degree who is eager to contribute developed knowledge in the role of Senior Campaign Marketing Manager.
  • Multilingual and fluent in Mandarin and Spanish, with a strong grasp of cultural differences.
  • Achieved $4 in earned media value.
  • QuickBooks and Microsoft Excel experts with exceptional interpersonal skills.
  • Strategic thinker with expertise in risk assessment.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • PMP certified
  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.

Accomplishments

  • Maximized the impact of a $2 marketing budget by reallocating resources to higher-performing channels, resulting in a 85% cost-per-lead reduction.
  • Trained and mentored a team of 17 to optimize lead-generation processes, achieving a yearly pipeline growth of 71% in new opportunities.
  • Achieved 40% growth in overall customer engagement by leveraging personalized content and targeted drip campaigns for different buyer personas.
  • Created an omnichannel experience for product launches, engaging 4 customer segments through email, web, social, and direct mail, generating 22% more qualified leads.
  • Spearheaded paid advertising strategy across key platforms like Google Ads, leading to a 77% return on ad spend (ROAS) and overachieving revenue goals by $6.
  • Reduced lead funnel abandonment by 31% by optimizing campaign messaging and call-to-action placement across digital properties.
  • Collaborated with external media partners and agencies to scale campaign operations, delivering a 60% increase in inbound leads with no additional budget allocation.
  • Collaborated with the CRM team to improve segmentation accuracy, increasing the efficacy of triggered campaigns, which drove a 24% lift in year-on-year customer retention.
  • Established lead scoring models and automated workflows which reduced the customer acquisition cost (CAC) by 17% over a 4-month period.
  • Developed, executed, and optimized integrated marketing campaigns across 9 channels, achieving a 68% increase in brand visibility and engagement year-over-year.

Affiliations

  • LinkedIn Marketing Solutions Certified Professional 2018, focusing on scaling B2B lead generation and outreach.
  • Affiliate of the Content Marketing Institute, regularly attending webinars and contributing to discussions on content-driven campaigns.
  • Certified Email Marketing Specialist 2019 - Credentialed by SAP, specializing in segmentation and behavioral triggers.
  • Treasurer for program Alumni Marketing Chapter, organizing annual networking and professional development events for marketing professionals.
  • Digital Marketing Excellence Award 2016 - Recognized for outstanding performance in campaign management and achieving key performance indicators.
  • Professional Membership: Public Relations Society of America (PRSA), engaging with industry leaders on campaign impact strategies.
  • Member of the Interactive Advertising Bureau (IAB), participating in committees on digital transformation.
  • Strategist-in-residence at framework, leading workshops on advanced digital marketing analytics and campaign optimization strategies.
  • Co-Chair for Boston Digital Marketing Meetup, facilitating community discussions on trends in marketing automation.
  • Panel Speaker at Martech Conference 2020, focusing on case studies involving marketing automation and artificial intelligence.

Certifications

  • Association for Project Management (APM)
  • Certified Business Analysis Professional (CBAP)
  • HubSpot Inbound Marketing Certification
  • Marketing Strategy in a Digital World Course – The Wharton School
  • Certified Social Media Marketing Specialist
  • Google Ads Search Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Advanced Google Analytics Certification
  • Content Marketing Certification – Coursera
  • Marketo Certified Expert

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