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Skills

  • Process improvement
  • Media training for executives
  • Event planning
  • Community relations and outreach
  • Problem resolution
  • Content creation for blogs and publications
  • Regulatory compliance
  • Analytics and reporting for communication efforts
  • Measurement of Key Performance Indicators (KPIs)
  • PR strategy development

Work Experiences

  • Coordinated a governmental relations strategy around Microsoft Excel.
  • Coordinated method sponsorship.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved improvement over one year.
  • Built and maintained a press contact database that included 18 of key industry journalists, resulting in faster media response times by 79%.
  • Crafted speeches and talking points for the Public Relations Staff Member.
  • Achieved 73% media pickups.
  • Answered 4 calls per the past year to help customers with their questions and concerns.
  • Oversaw the delivery of procedure project by program team, which resulted in procedure.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.

Summaries

  • A strategic thinker with proven ability to align PR efforts with business goals.
  • Public Relations Staff Member with 17 years of successful cross-functional collaboration and performance reporting experience.
  • Boosted media coverage by 67%.
  • Clear understanding of risk assessment and data analysis as well as quality assurance training.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Adept at developing media strategies.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Achieved 17% improvement in message clarity.
  • Collaborated with 12 international media outlets.
  • Achieved 20% growth in customer loyalty.

Accomplishments

  • Established online visibility strategies with influencers, increasing social media reach by 38% within the past year.
  • Authored 18 thought leadership articles, positioning C-suite executives as industry experts and increasing brand authority by 72%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Monitored media coverage and produced performance reports that helped adjust PR tactics, leading to a 81% improvement in engagement.
  • Managed press releases and media inquiries during high-pressure events, limiting negative press fallout by 38%.
  • Monitored and enforced social media policies across all platforms, resulting in a 16% reduction of brand risks and errors.
  • Developed over 15 press releases for key product campaigns, resulting in a brand exposure increase of 53%.
  • Trained 12 executives on media handling and public speaking, resulting in more effective interviews and public engagements.
  • Coordinated communication campaigns with 5 internal teams, ensuring a consistent company message and brand voice.
  • Documented and resolved system which led to process.

Affiliations

  • Social Media Club (SMC)
  • Event Planners Association (EPA)
  • Society for Human Resource Management (SHRM) - Communications Track
  • Association for Women in Communications (AWC)
  • Strategic and Competitive Intelligence Professionals (SCIP)
  • Association for Supply Chain Management (APICS)
  • Word of Mouth Marketing Association (WOMMA)
  • Association of Information Technology Professionals
  • International Association of Administrative Professionals
  • Council of Public Affairs Executives (CPAE)

Certifications

  • Snapchat Advertising Essentials Certification
  • Google Ads Search Certification
  • CrowdTangle Certification from Facebook
  • Project Management Professional (PMP)
  • Media Interview Skills Training Certification by Cedar Works
  • Google Certified Professional Cloud Architect
  • BrightEdge Professional Certification for SEO
  • CompTIA Network+
  • Brand Reputation Management Certificate by Summit Group
  • Press Release Writing and Distribution Certification by Ironclad Systems

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