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Skills

  • Organization
  • Commercial project management
  • Budgets
  • Collaborating with creative and marketing teams
  • Cross-functional team coordination
  • Creative direction and oversight
  • High-level communication with stakeholders
  • Operational improvement
  • Developing viral social media ad content
  • Digital video production process

Work Experiences

  • Oversaw the delivery of category project by program team, which resulted in system.
  • Collaborated with creative teams.
  • Adopted eco-friendly production standards, reducing emissions from on-site shoots by 64% without compromising the production quality.
  • Collaborated with standard customers to determine their needs and deliver initiative service.
  • Achieved 2020-over-year growth of 76% in audience reach.
  • Boosted customer satisfaction by 27%.
  • Adopted eco-friendly production standards.
  • Looked for industry trends on social media and through online sources.
  • Adhered to multiple regulatory standards.
  • Attracted over 13 viewers.

Summaries

  • Accomplished Commercial Producer.
  • Achieved a 16% client retention rate.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 70% increase in campaign effectiveness.
  • Extensive experience in multi-media journalism is part of his background.
  • Boosted brand awareness significantly.
  • Always delivers high-quality outputs.
  • Achieved 17 views within the past year of airing.
  • Clear understanding of risk assessment and client relations as well as risk assessment training.
  • Preproduction logistics, planning, production, custom graphics composition, special effects, and asset management are all areas of expertise for me.

Accomplishments

  • Coordinated and produced $15 in billings for commercials that encompassed national and international brands across multiple platforms.
  • Successfully implemented new digital ad formats, reducing production time by 43% and increasing online ad consumption.
  • Recommended and executed budget cuts to reduce production overruns by $15 across a portfolio of ad campaigns.
  • Developed and maintained strong relationships with stakeholders, securing repeat business and partnerships worth over $14 annually.
  • Brought in $16 in new revenue through the strategic planning and execution of high-profile commercial projects.
  • Forecasted and managed a multi-million-dollar annual budget for commercial productions, ensuring cost efficiency and adherence to financial guidelines.
  • Collaborated with creative, technical, and account teams to deliver a critically acclaimed commercial that drove 54% boost in conversions.
  • Headed cross-functional team meetings to align marketing efforts across TV, radio, and social platforms, resulting in 62% higher ad recall.
  • Generated over 18 views on a single social media ad within one year, elevating brand awareness and engagement.
  • Optimized media buying strategy through analytics, reducing ad spend by 31% and increasing ROI by 44%.

Affiliations

  • Society of Human Resource Management
  • Society of Women Engineers
  • Media Production and Technology Show (MPTS) Member
  • Emmy Award Judge for Commercial Productions
  • Broadcast Education Association (BEA)
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Advertising Producers Network (APN)
  • Jaycees
  • Streaming Media Producers Association (SMPA)

Certifications

  • Certified Creative Strategist - Applied Digital Branding
  • Project Management Professional (PMP)
  • Facebook Blueprint Certification
  • Filmmaking & Producing Certificate - process
  • Certificate in Directing Commercials
  • Digital Video and Motion Graphics Certification - Northwind
  • Professional Certificate in Video Production - category
  • ServSafe
  • Certification in Integrated Marketing Communications (IMC)
  • CompTIA A+ Technician

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