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Skills

  • Process improvement
  • Follower growth strategies
  • Operational improvement
  • Competitive analysis and benchmarking
  • Collaboration with graphic designers
  • MS Office
  • Ad development
  • Redirect monitoring
  • Content calendar creation and management
  • Supervision

Work Experiences

  • Boosted social mentions across platforms.
  • Contributed to a 25% increase in brand visibility.
  • Conducted Q&A sessions on HubSpot.
  • Contributed to a 29% increase in video views.
  • Consistently delivered content on schedule.
  • Achieved a 78% reduction in compliance errors.
  • Analyzed competitor social media strategies, leading to the recommendation and implementation of new tactics that increased post reach by 61%.
  • Collaborated with the customer support team to address social media complaints within three years, solving 23% of service issues raised via Twitter.
  • Answered 14 calls per 6 months to help customers with their questions and concerns.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.

Summaries

  • Combines creativity and data analysis for designing A/B tested campaigns that increased conversion rates by 38% and consistently lowered CPC by $5.
  • Achieved a 62% ROI through Facebook advertising.
  • Analyzes competitor strategies to develop innovative tactics that lead to a 40% improvement in content reach and engagement.
  • Recognized on a regular basis for outstanding performance and contributions to the Advertising industry's success.
  • Adept at cross-functional team leadership.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved growth within one year.
  • Clear understanding of stakeholder engagement and quality assurance as well as vendor management training.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Devised and executed social media campaigns that led to winning Innovation Award, significantly improving industry reputation in 2020.
  • Increased customer brand advocacy by 82% through timely responses and community engagement, especially during crisis periods.
  • Generated $3 in revenue through carefully targeted Facebook and Instagram Ads, tracking progress using Workday analytics tools.
  • Analyzed key industry trends, adapting content to reflect current social media shifts, resulting in a 59% increase in post engagement.
  • Implemented data-driven decisions to adjust ad targeting, delivering 56% lower CPC and a 64% higher ROI on Google Ads and Facebook.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with the PPC team to align ad campaigns, lowering CPL by $7 and boosting conversion rates within the past year.
  • Analyzed audience demographics and used insights to adjust content strategy, increasing post relevancy and engagement by 49% per post.
  • Led content creation across multiple channels, increasing content shares by 61% and post reach by 16 users on LinkedIn and Twitter.
  • Spearheaded a social media chatbot initiative, reducing customer response time by two years and raising customer satisfaction scores by 78% in 2022.

Affiliations

  • Social Media Marketing Society (SMMS)
  • American Marketing Association (AMA)
  • Women in Digital - Social Media and PR Chapter
  • Public Relations Society of America (PRSA)
  • Twitter Flight School Certification
  • Association for the Advancement of Artificial Intelligence (AAAI) - Social Media AI Working Group
  • Word of Mouth Marketing Association (WOMMA)
  • Association for Computing Machinery (ACM) - SIGCHI Social Media Special Interest Group
  • Global Affiliate Marketing Association (GAMA)
  • Rotary International

Certifications

  • Facebook Certified Community Manager
  • Certified Crisis Communication Planner (National Institute for Social Media)
  • Certified Corporate Social Media Strategist Meridian
  • Facebook Marketing Partner Certification
  • SHRM Certified Professional (SHRM-CP)
  • Sprinklr Social Media Management Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Digital Content Strategy Certification HubSpot
  • CompTIA A+ Technician
  • Social Listening & Brand Monitoring Specialist Certification process

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