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Skills

  • Campaign strategy development
  • Collaboration with cross-functional teams
  • Social Media Follower Growth
  • Trend analysis in digital marketing
  • Public relations collaboration
  • Copywriting for press releases
  • Influencer Marketing Collaboration
  • Organic traffic improvement
  • Email marketing campaign management
  • KPI Tracking and Reporting

Work Experiences

  • Aligned collateral with branding guidelines.
  • Serve as an ambassador at events.
  • Assisted in project management tasks.
  • Created compelling press releases for process campaigns.
  • Assisted in project management tasks, maintaining a backlog of editorial updates that resulted in a 31% more efficient workflow.
  • Contributed to the organization of a large-scale product reveal event.
  • Contributed to achieving metric.
  • Conducted competitive market analysis.
  • Contributed to relationship-building efforts with 8 advertising partners.
  • Boosted subscriber retention by 39%.

Summaries

  • Decreased campaign turnaround time significantly.
  • Contributed to a boost in organic traffic by 70%.
  • Collaborative Campaign Editor Intern with a passion for cross-functional team coordination, decreasing campaign production time by 4 days through streamlined communication.
  • Boosted customer engagement.
  • Boosted brand trust through high-quality campaign content.
  • Data-driven Campaign Editor Intern with an expertise in developing and refining email marketing campaigns, leading to an increase of 18% in open rates.
  • Delivered actionable performance insights.
  • Boosted campaign click-through rates by 4 basis points.
  • Adaptable Campaign Editor Intern with a knack for managing content distribution channels, effectively driving 49% organic traffic growth through tailored SEO strategies.
  • Conducted A/B testing during a Tableau campaign.

Accomplishments

  • Orchestrated the localization of digital marketing materials, expanding global reach in 7 key markets through strategic translations.
  • Prepared monthly analytics reports highlighting content performance metrics, used to inform decisions that improved overall conversion rates by 73%.
  • Executed content revisions based on real-time data to achieve 16 additional impressions within campaign lifecycle.
  • Leveraged Adobe Creative Suite to analyze campaign performance, delivering optimized targeting strategies that contributed to achieving program.
  • Aligned with key stakeholders to implement campaign revisions, successfully relaunching product branding across multiple channels by the program.
  • Identified gaps in audience targeting and adjusted strategy, leading to enhanced segmentation and a 52% increase in ad relevance scores.
  • Produced insightful marketing reports that tracked and analyzed KPI trends, helping to refine future campaigns and increasing average return-on-investment by 83%.
  • Collaborated with cross-functional teams on content creation, boosting digital ad click-through rates by 61% through updated imagery and copy.
  • Researched competitor strategies, helping to reallocate campaign budgets and achieve a 32%-lower cost-per-acquisition versus industry benchmarks.
  • Redesigned key messaging within ad campaigns, reducing bounce rates by 46% and improving user conversion funnel at the top of the marketing funnel.

Affiliations

  • Member, Digital Marketing Association (DMA), contributing to advancements in campaign automation
  • Certified YouTube Video Strategy Expert, with application in video content creation for metric
  • Alumni, program Marketing Internship Program, with a concentration on editorial and media planning
  • Contributing Writer, standard, responsible for producing campaign-focused content
  • Co-founder, process, leading bi-weekly meetings on content strategy and media planning
  • Alumni, Denver Digital Marketing Meetup Group, attended monthly discussions on editorial and paid campaign management
  • Conference Attendee, ContentTECH Summit, with focus sessions on campaign optimization and editorial strategies
  • Professional Member, International Association of Business Communicators (IABC), focused on campaign communication strategies
  • Alumni, system Journalism and Communications Program, with a specialization in digital and social media campaigns
  • Certified Email Marketing Professional, 2017, accredited via Cedar Works

Certifications

  • Google Tag Manager Fundamentals Certification - 2021
  • Certified Inbound Marketing Professional by Cedar Works - 2023
  • SEO Copywriting Certification - Brightline, 2023
  • Facebook Ads for Beginners: Complete Training Certification - Ironclad Systems, 2021
  • Advanced Social Advertising Masterclass Certificate - Meridian, 2021
  • Certified Social Media Manager by Lakeside Partners - 2018
  • AdWords Display Advertising Certification - 2019
  • Google Ads Measurement Certification 2022
  • HubSpot Content Marketing Certification - 2024
  • Asana Project Management Certification, 2020

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