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Skills

  • Collaborative Press Conference Organization
  • Collaborative Media Partnerships
  • Crisis communication and media response
  • Deadline-Driven Content Publishing
  • Organization
  • Social media coordination
  • Media relations
  • Live Social Media Event Coverage
  • Game-Day Stat Tracking
  • First Aid/CPR

Work Experiences

  • Acted as the main media liaison during framework sports tournaments.
  • Created a custom database for tracking athletes' career milestones.
  • Aided scouts in analysis and decision-making.
  • Created emails and Instagram stories.
  • Conducted in-depth analysis of athletic event trends, improving data-centric decision-making for future game or event planning.
  • Collaborated with broadcasters.
  • Collaborated with sports psychology staff.
  • Coordinated with 4 reporters from across the region.
  • Assisted in the creation of digital marketing tools to enhance ticket sales, resulting in a 60% increase in game attendance across all sports.
  • Assisted the social media team in improving promotions and engagement by providing top-notch sports content targeted at specific audiences.

Summaries

  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Boosted preparation for championships.
  • Assistant Sports Information Director with a solid understanding in game-day logistics, press operations, and multimedia content production, ensuring the seamless delivery of live sports coverage.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Assistant Sports Information Director with 18 years of experience in search of a challenging, growth-oriented position.
  • Clear understanding of team leadership and stakeholder engagement as well as project management training.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Within Advertising, senior Assistant Sports Information Director and outstanding performer in quality assurance and stakeholder engagement.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.

Accomplishments

  • Created multimedia content packages for various sporting events, leading to a 48% increase in ticket sales within 7 months.
  • Provided in-depth statistical analysis and game summaries to media partners, leading to 63% growth in post-game video views.
  • Led promotional campaigns for athletic events, achieving a 34% increase in game attendance and 75% growth in fan engagement across social media platforms.
  • Spearheaded the launch of a social media video series that resulted in a 72% increase in viewer engagement for category.
  • Prepared and distributed game-day statistics and recaps to over 3 journalists, improving post-event media coverage across 7 outlets.
  • Published and distributed a weekly newsletter that resulted in 38% increase in readership and boosted alumni donations by 28% in 2024.
  • Documented and resolved category which led to program.
  • Promoted ticket packages through targeted email campaigns, achieving 85% more pre-game ticket sales compared to procedure.
  • Supported marketing teams in devising advertisements that contributed to a 15% increase in ticket sales during the standard.
  • Analyzed historical game data to produce comprehensive post-event reports shared with 10 department heads, leading to data-driven improvements in future match strategies.

Affiliations

  • National Association of Social Workers
  • Freemason
  • Association for Computing Machinery
  • International Council of Nurses
  • American Marketing Association
  • Executive Member in Sports Business Journal’s ‘Game Changers in Sports’ Summit
  • Association of Information Technology Professionals
  • Media Relations Certification – Sports Communication Professionals
  • Toastmasters
  • National Sports Public Relations Association (NSPRA)

Certifications

  • Certified Public Relations Specialist by PRSA
  • Apple Certified Associate (ACA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Event Planning Professional for Sports by procedure
  • Adobe Premiere Pro Certification for Sports Highlight Editing
  • Certified Web Analytics Practitioner (AIPMM) for Athletic Programs
  • Live Sports Production Certification by system
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant (CPA)
  • Sports Media Professional Certification by Lakeside Partners

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