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Skills

  • Message crafting and positioning
  • Collaborative team leadership
  • Organization
  • Audience Engagement Growth
  • Media kit creation
  • Budget management for PR campaigns
  • Brand Visibility Optimization
  • Associated Press style
  • Budgets
  • Executive media coaching

Work Experiences

  • Achieved a 84% improvement in PR placement accuracy.
  • Assisted in growing brand social media presence by 59% year-over-year through strategic PR campaigns and digital outreach efforts.
  • Authored key messaging and talking points.
  • Built and maintained strategic partnerships with senior executives and journalists, successfully securing 5 feature stories in key market publications.
  • Collaborated with department heads to align PR strategies with overall business goals, resulting in a 24% improvement in public perception surveys.
  • Collaborated with framework customers to determine their needs and deliver standard service.
  • Oversaw the delivery of program project by procedure team, which resulted in process.
  • Championed editorial placements for executive leadership.
  • Boosted sales of HubSpot by $2 in one year.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.

Summaries

  • Built media engagement plans.
  • Achieved 55% higher CEO coverage in 2021.
  • Achieved 55% growth in media mentions.
  • Achieved a 33% boost in brand reputation.
  • Aligned PR strategies with business objectives.
  • Recognized on a regular basis for outstanding performance and contributions to the Public Relations industry's success.
  • Achieved 15 major media features.
  • Achieved 83% more media coverage for high-profile brands.
  • Built strategic relationships with journalists and executives.
  • Achieved 46% improved media outreach efficiency.

Accomplishments

  • Assisted in growing company social media presence by 17% YOY, through highly effective PR campaigns and consistent audience engagement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Coordinated press conferences for C-level executives, achieving a 15% increase in positive media coverage and brand exposure across key markets.
  • Led internal and external communications strategy for QuickBooks introduction, ensuring seamless media coverage across 5 countries.
  • Built relationships with over 6 industry journalists and media outlets, increasing potential media touchpoints and access by 12% in 2019.
  • Led stakeholder relationship management between company and 16 industry partners, facilitating collaborative projects and media coverage.
  • Ensured successful launch of HubSpot by crafting compelling PR content and securing coverage in metric, achieving 41% product awareness growth.
  • Trained 4 executives in media relations and public speaking, ensuring consistent messaging and improved media engagement by 55% across 2015.
  • Used social media monitoring tools to analyze brand sentiment, developing proactive PR strategies that increased positive sentiment by 81% in 2024.
  • Spearheaded influencer strategies that grew brand mentions on social media by 17% and increased site traffic by 78% within 2020.

Affiliations

  • Association of Information Technology Professionals
  • International Crisis Management Conference (ICMC) - Presenter, 2020
  • International Association of Business Communicators (IABC) - metric
  • International Association of Administrative Professionals
  • Toastmasters
  • National Communication Association (NCA) Mentor Program - initiative
  • Women in Public Relations (WPR) - Active Member, 2021
  • American Marketing Association
  • International Public Relations Network (IPRN) - Communications Lead
  • Professional Speechwriters Association (PSA) – Member since 2018

Certifications

  • Google Certified Professional Cloud Architect
  • Advanced Press Release Writing from initiative
  • Project Management Professional (PMP)
  • ServSafe
  • CompTIA Security+
  • Public Relations and Communication Certificate by PRSA
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA A+ Technician
  • Certified Public Relations Media Manager Executive (PRMMC)
  • Microsoft Certified Systems Engineer (MCSE)

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