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Skills

  • Digital strategy creation and execution
  • PeopleSoft
  • Process improvement
  • Organization
  • Cross-functional team collaboration
  • Communications
  • Supervision
  • Strategic planning
  • Business operations
  • Corporate Communications

Work Experiences

  • Achieved 48% media attendance rate.
  • Planned and executed events and marketing programs that resulted in 13 times the number of qualified leads that were expected.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved Employee of the Year.
  • Avoided PR risks.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Adjusted strategies in real-time.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Collaborated with creative teams.
  • Advised product development teams on how to improve products based on customer feedback.

Summaries

  • Achieved higher engagement.
  • Achieved wide media coverage.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Adept at translating complex business goals.
  • Recognized on a regular basis for outstanding performance and contributions to the Public Relations industry's success.
  • Achieved 48% social media growth.
  • Competent marketing manager with a track record of driving business growth through the implementation of method strategies.
  • Boosted industry credibility.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.

Accomplishments

  • Authored an executive-level PR strategy report, empowering the leadership team to proactively frame discussions on industry trends and receive Excellence Award.
  • Built and maintained relationships with 2 journalists and key media influencers, ensuring consistent, positive media coverage for Ironclad Systems.
  • Crafted successful press releases and media kits, facilitating over 41% improvement in media pick-up rates for Power BI.
  • Developed key partnership strategies with influencers in Public Relations, increasing engagement on social media platforms by 70% in three years.
  • Orchestrated a comprehensive media training for C-level executives aimed at improving press appearances that increased positive coverage by 82% over 18 months.
  • Led a media relations campaign that resulted in the placement of 6 articles across major industry publications, driving a 20% increase in media coverage.
  • Initiated successful thought leadership programs for executive team members that resulted in 5 media placements and 60% growth in online mentions.
  • Transformed underperforming PR campaigns by re-aligning messaging with key business objectives, resulting in 67% increase in earned media value.
  • Optimized social media engagements through targeted PR campaigns on Jira, increasing audience reach by 15%.
  • Created and executed a comprehensive crisis communication plan that reduced negative media coverage by 51% during a brand-related issue.

Affiliations

  • Brand Activation Association (BAA)
  • American Medical Informatics Association
  • New York Women in Communications (NYWICI)
  • American Marketing Association
  • American Marketing Association (AMA)
  • Society of Human Resource Management
  • Academy of Marketing Science (AMS)
  • Freemason
  • Society for Marketing Professional Services (SMPS)
  • Women in PR USA

Certifications

  • Certified Public Relations Specialist (Harbor & Co., 2016)
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified
  • Email Marketing Certification (procedure, 2015)
  • Search Engine Optimization (SEO) Essential Certification (category, 2019)
  • Email Marketing Specialist Certification (standard, 2020)
  • Facebook Certified Marketing Science Professional (system, 2017)
  • Certified Public Accountant
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)

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