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Skills

  • Budgeting
  • Communications management
  • Pricing structures
  • Strategic planning
  • Visual storytelling
  • Digital marketing
  • Influencer partnership management
  • Adobe Creative Cloud
  • Data entry
  • Conversion Rate Optimization (CRO)

Work Experiences

  • Tested new tools as part of my ongoing effort to deliver best practice and interpret data into actionable learnings for stakeholders.
  • Boosted engagement by 20% within 3 months.
  • Achieved a 29% increase in overall engagement.
  • Analyzed A/B testing results to optimize content performance, which led to a 41% improvement in click-through rates.
  • Achieved results within 18 months.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Monitored and moderated consumer conversations during high-volume periods to standard throughout the year.
  • Planned and executed events and marketing programs that resulted in 5 times the number of qualified leads that were expected.
  • Compiled data on a multi-market level and drew conclusions and recommendations for brand campaigns and reputational issues across markets.
  • Achieved follower growth of 10%.

Summaries

  • Achieved 75% improved engagement.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Through budget management and cross-functional collaboration, I am an expert in bringing innovation and delivering social media excellence.
  • Within Miscellaneous, senior Social Media Analyst and outstanding performer in workflow optimization and budget management.
  • Achieved a 54% increase in return on ad spend.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Accomplished in leading large-scale social media campaigns with measurable success, evidenced by significant increases in engagement and 9 new followers.
  • Industrious marketing specialist with 17 years of experience in marketing and a decisive and hardworking attitude.
  • Places conversation in context and identifies antecedents using an in-depth and logical approach.
  • Achieved a $6 rise in earned media value.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Contributed to system by tracking social media analytics, leading to a 22% boost in brand visibility over several months.
  • Established influencer marketing strategies with 14 micro-influencers, resulting in a 74% increase in brand mentions and reach.
  • Collaborated with team of 18 in the development of system.
  • Monitored social media responses during a large-scale event and delivered real-time insights, helping refine content in-flight and boosting engagement by 58%.
  • Implemented data visualization tools to improve the team’s ability to analyze social sentiment, resulting in faster decision-making and a 35% drop in negative comments.
  • Developed and executed a data-driven social media strategy that increased organic reach by 45% and contributed to an Top Performer for content excellence.
  • Continuously monitored social media trends and audience sentiment, reducing negative feedback by 16% year-over-year.
  • Led campaigns using Instagram Stories and TikTok, boosting interaction and click-through rates by 18%, meeting the KPIs ahead of 18 months.
  • Guided a social media-driven customer retention effort that increased repeat purchase rates by 39% for Workday.

Affiliations

  • Society of Human Resource Management
  • Freemason
  • Content Marketing Institute (CMI) – Contributor to Rendered Reports on Paid Media Performance
  • Youth Marketing Summit – Workshop Facilitator on Influencer & Social Listening Strategies
  • Association for Supply Chain Management (APICS)
  • HubSpot Academy – Credentialed in Inbound Social Media Marketing
  • Association of National Advertisers (ANA) – Affiliated Social Media and Data Analytics Track
  • Social Media Week – Panelist on Emerging Topics in User-Generated Content 2015
  • Society of Women Engineers
  • Pew Research Center – Contributor to Social Media Trends Analysis Report 2023

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Certified Social Listening Professional HubSpot
  • Certified Paid Social Specialist Beacon Labs
  • Advanced Data Analytics for Social Media Certification Lakeside Partners
  • Salesforce
  • Certified Business Analysis Professional (CBAP)
  • Meltwater Social Listening Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant (CPA)
  • CompTIA A+ Technician

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