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Skills

  • Google Tag Manager Implementation
  • Content Strategy Development
  • MS Office
  • Cross-functional team leadership
  • PeopleSoft
  • Public and media relations
  • Strategic planning
  • Budgets
  • Marketing and advertising
  • Business operations

Work Experiences

  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved a traffic increase of 47%.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Sold and distributed over $12 worth of HubSpot.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved 2 Employee of the Year for excellence in SEO optimization at Beacon Labs, resulting in annual organic revenue of $5.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Adjusted strategies as needed.

Summaries

  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • SEO Manager is a proactive and innovative SEO Manager with 9 years of experience converting sales leads and managing multiple territories.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Collaborated on mobile responsiveness improvements.
  • Accomplished SEO Manager recognized with Outstanding Service Award.
  • Conducted meticulous keyword research.
  • Achieved 25% site traffic growth on metric.
  • Innovative marketing leader with 13+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Addressed core site and content issues over three years.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.

Accomplishments

  • Utilized A/B testing for on-page conversions, improving the click-through rate (CTR) on primary landing pages by 31%.
  • Implemented Google Tag Manager to track custom events and improve the accuracy of user engagement metrics, supporting a 75% increase in conversion rates.
  • Utilized advanced keyword research tools to identify underperforming keywords, creating optimized content strategies that resulted in a 54% improvement in rankings.
  • Implemented hreflang tags to improve international search rankings, resulting in targeted traffic increases of 41% on key localized pages.
  • Resolved product issue through consumer testing.
  • Worked with developers to implement structured data, which resulted in an increase of 18% in rich snippets and improved position in Google's search results.
  • Worked closely with a cross-functional team to successfully implement AMP for category mobile website, leading to a 19% boost in organic rankings on mobile search results.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Pioneered development of a content gap analysis that identified high-opportunity topics, increasing organic content-driven leads by 54% over several months.
  • Documented and resolved program which led to procedure.

Affiliations

  • Interactive Advertising Bureau (IAB) SEO Committee
  • The Google Webmaster Central Help Community Contributor
  • W3C (World Wide Web Consortium) Member
  • LinkedIn Learning - SEO Strategy for Lead Generation
  • Copyblogger Certified A/B Testing Expert for SEO
  • Women in Digital SEO Expert Group
  • GrowthHackers.com Digital Marketers Community
  • SEO Support & Discussion Groups on Tableau
  • International Search Summit (ISS)
  • Search Engine Land Academy - Technical SEO Certificate

Certifications

  • SEO Campaign Management Certification by SEMrush Academy
  • Google Display Ads Certification
  • Ahrefs Academy: SEO Training Course Certification
  • Content Strategy for Professionals Certification by Beacon Labs
  • Advanced Technical SEO Certification by program
  • Advanced Google Data Studio Reports Certification by category
  • Competitor SEO Analysis & Reporting Certification by Jira
  • Local Search Association (LSA) SEO Specialist Certification
  • Moz SEO Essentials Certification
  • BrightEdge Certified Professional

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