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Skills

  • Digital Marketing Tactics
  • Stakeholder engagement and communication
  • B2B Partnership Development
  • Strategic Proposal Development
  • Corporate Sponsorship Strategy
  • Sales revenue optimization
  • Revenue growth strategy
  • Pricing model optimization
  • Customer Segmentation Using Data
  • SEO and Content Strategy Optimization

Work Experiences

  • Built and mentored a high-performing marketing team, leading to President's Club for best-performing sales and marketing unit in 2024.
  • Allocated funds optimally.
  • Contributed to a 39% growth in market share.
  • Establish and nurture client and ES.P. relationships. for long-term partnerships.
  • Closed strategic sponsorship agreements.
  • Championed the introduction of a data-driven approach to customer segmentation, increasing qualified leads by 67% over 7 quarters.
  • Achieved results over 16 quarters.
  • Collaborated with product teams.
  • Achieved recognition in 2022.
  • Collaborated with cross-functional teams to launch a regional product expansion strategy that achieved market penetration in Seattle and increased brand recognition by 21%.

Summaries

  • Adept Senior Marketing Business Development Executive recognized for conceptualizing and implementing loyalty programs that resulted in a 85% increase in retention rates and a $16 growth in customer lifetime value. Experienced in optimizing digital marketing efforts.
  • Achieved a 31% boost in repeat customer purchases over 3 years.
  • Closed deals valued at over $11.
  • Adept at leading teams to achieve high-impact performance milestones.
  • Consistently delivers sustainable business growth.
  • Data-driven Senior Marketing Business Development Executive.
  • Achieved a 60% increase in inbound leads.
  • Delivered increased brand visibility.
  • Demonstrated expertise in launching high-impact marketing campaigns.
  • Consistently exceeded business objectives.

Accomplishments

  • Devised and led a sales enablement strategy that equipped the team with the tools needed to increase win rates by 56% and close sales deals 14 days faster.
  • Developed and implemented a regional product launch that increased overall brand awareness by 41%, contributing to a $171,000 increase in revenue.
  • Redesigned the lead nurturing process, resulting in a 55% growth in the sales pipeline over 8 quarters while reducing the cost per acquisition by 54%.
  • Restructured an underperforming marketing team, implemented new KPIs, and grew lead generation initiatives by 56%, achieving a turnaround within 2 months.
  • Led a cross-functional team to execute a new business development strategy, resulting in a 70% increase in market share and opening operations in 7 new international markets.
  • Consistently exceeded quarterly sales and revenue targets by an average of 67% through strategic market planning and client relationship development.
  • Developed and implemented global branding initiatives that aligned company messaging across 7 business units, increasing brand consistency and awareness by 23%.
  • Led negotiations with method, securing a deal that resulted in a $201,000 value increase to the company's annual revenue.
  • Implemented ABM (account-based marketing) strategies that resulted in nurturing key accounts and increasing win rates among high-value targets by 62%.
  • Implemented a segmentation strategy using Workday to better target key demographic groups, driving a 71% increase in qualified inbound leads.

Affiliations

  • Active Contributor, Global Marketing Performance and Strategy Summit, 2019
  • Strategist-in-Residence, Marketing Executives Networking Group (MENG), metric
  • Panel Participant, Marketing Strategy and Market Entry Conference, 2019
  • Supporter, World Federation of Advertisers (WFA), 2022
  • Member, American Marketing Association (AMA), 2016-Present
  • Committee Chair, Partnership and Affiliate Marketing Professionals, 2020
  • Advisory Council Member, International Institute of Marketing and Business Development, 2016
  • Alumni Member, Marketing Leadership Curriculum, system, 2023
  • Active Participant, Digital Marketing Association (DMA), procedure
  • Advisor, Corporate Partnership Group for Market Expansion, category

Certifications

  • The Business of Marketing Leadership Certification – metric
  • Partnership Management Certification – framework
  • LinkedIn Marketing Solutions Certified Professional – framework
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Salesforce Pardot Specialist – metric
  • Certified Pricing Professional (CPP) - Professional Pricing Society
  • Facebook Blueprint Certification – Meta for Business
  • Certified Brand Manager – procedure
  • Certificate in Sales Leadership – procedure
  • Executive Education in Global Business Marketing – standard

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