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Skills

  • Budgeting and Allocation 
  • Conversion rate optimization
  • Campaign management
  • Team building
  • Relationship development
  • Brand positioning and messaging
  • Process improvement
  • Customer service
  • Communications
  • Brand awareness strategies

Work Experiences

  • Created, implemented, and improved national marketing initiatives to increase standard product awareness and sales.
  • Championed the introduction of Microsoft Excel, which streamlined content delivery and improved overall campaign efficiency by 20%.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved 51% market penetration.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved a 43% lift in brand recognition.
  • Achieved annual revenue growth of 80% in 2020.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Advanced team performance.

Summaries

  • Innovative marketing leader with 7+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved 44% improvement through innovative marketing partnerships.
  • Achieved 19% market penetration.
  • Expert at keeping track of trends and seizing new opportunities.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Senior Market Manager is a multi-talented Senior Market Manager who is consistently rewarded for planning and operational improvements.
  • Achieved 75% company growth.
  • Accomplished leader known for leveraging performance metrics.
  • Within Miscellaneous, senior Senior Market Manager and outstanding performer in risk assessment and process improvement.
  • Achieved short- and long-term marketing objectives.

Accomplishments

  • Developed and piloted a customer loyalty program that increased repeat purchase rates by 51% and increased customer retention by 38%.
  • Influenced decision-making through detailed performance tracking using advanced analytics, improving decision-making speed and outcomes by 64%.
  • Revamped affiliate and partnership marketing strategies, securing strategic partnerships that generated an estimated $54,000 in new revenue within 2020.
  • Managed a budget of $25,000 for regional marketing activities, achieving 15% cost savings over projected expenditures.
  • Orchestrated cross-border go-to-market campaigns utilizing user behavior data to target 8 key regions, resulting in a 50% revenue increase.
  • Co-directed the product marketing strategy for a new software launch, resulting in 25% higher adoption rate within the target market.
  • Successfully led the localization of marketing materials for 10 regions, driving regional revenue by 19% above anticipated targets.
  • Identified new revenue streams by creating innovative product bundles, leading to an additional $13,000 in sales.
  • Documented and resolved system which led to program.
  • Collaborated with the product development team to align marketing messaging, resulting in a 77% uplift in sales for new product launches.

Affiliations

  • Rotary International
  • Women in Digital Collective
  • Society of Human Resource Management
  • Business Marketing Association (BMA)
  • Google Ads Certification Program
  • Association for Computing Machinery
  • Global Digital Marketing and E-Commerce Association
  • National Association of Sales Professionals (NASP)
  • Professional Association for Customer Experience (PACE)
  • National Association of Social Workers

Certifications

  • Certified Marketing Executive (CME) - Sales and Marketing Executives International, 2023
  • Certified Enterprise Marketing Professional (CEMP) - Harbor & Co., 2018
  • Certified Product Marketing Manager (CPMM) - Association of International Product Marketing & Management (AIPMM), 2015
  • HubSpot Inbound Marketing Certification - HubSpot, 2024
  • Certified Public Accountant
  • Certified Public Accountant (CPA)
  • Certified Data and Analytics Professional (CDAP) - metric, 2020
  • Scrum Master Certified (SMC) - Scrum Alliance, 2016
  • Project Management Professional (PMP)
  • Salesforce

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