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Skills

  • Account-based marketing (ABM)
  • Digital Marketing Analytics (e.g., Google Analytics)
  • Multi-Channel Campaign Execution
  • Influencing C-Suite Stakeholders
  • Brand strategy development
  • Market Research and Competitive Analysis
  • Cross-functional team leadership
  • International Market Expansion
  • Sales forecasting and budget planning
  • KPI Development and Tracking

Work Experiences

  • Designed and executed a multi-channel campaign targeting key accounts, growing the sales pipeline by $5 within six months.
  • Developed an omni-channel customer journey, boosting conversion rates by 27% across all digital platforms.
  • Collaborated with C-suite executives.
  • Achieved a 56% higher conversion rate.
  • Collaborated with product development to launch new features, leading to a 38% growth in user engagement.
  • Added $2 in annual revenue.
  • Developed a regional pricing strategy.
  • Boosted customer retention by 32%.
  • Achieved Excellence Award for outstanding sales performance.
  • Achieved results across 11 markets.

Summaries

  • Developed multi-channel marketing campaigns.
  • Designed high-impact marketing campaigns.
  • Achieved category dominance.
  • Customer-focused Sales Marketing Head.
  • Developed influencer partnerships.
  • Directed a multi-channel campaign.
  • Applied account-based marketing to secure strategic enterprise clients.
  • Directed lifecycle marketing programs.
  • Collaborative leader in cross-functional team environments.
  • Demonstrated success in partnership development.

Accomplishments

  • Reduced sales cycle length by 35% across Workday through data-driven sales funnel analysis and pipeline optimization.
  • Directed annual budget allocation of $process across marketing channels, successfully generating 53% ROI for 2023.
  • Improved gross sales by 19% by designing promotional campaigns to align with customer buying behavior in Miscellaneous.
  • Led rebranding initiatives for HubSpot, resulting in a 22% increase in brand recall across 8 geographic regions within the past year.
  • Closed 16 high-value contracts exceeding $initiative, through mastery in contract management and negotiation across international markets.
  • Introduced new referral programs, driving a 40% increase in lead quality and conversion rates.
  • Migrated team to standard, decreasing administrative tasks by 53% while boosting lead nurturing capabilities.
  • Generated $method in sales pipeline through social selling strategies, increasing lead-to-customer opportunities by 84%.
  • Partnered with outside vendors to co-launch integrated marketing campaigns, resulting in $process in additional annual revenue.
  • Implemented automated email marketing campaigns that boosted client retention by 82%, leading to an additional $metric in annual recurring revenue.

Affiliations

  • Member, Direct Marketing Association B2B (DMA B2B)
  • Active Member, Global Digital Marketing Forum
  • Speaker & Contributor, International Association of Business Communicators (IABC)
  • Advisory Board Member, LinkedIn B2B Marketing Expert Council
  • Certified Practitioner, Marketing Automation with Asana
  • Member, Strategic Account Management Association (SAMA)
  • Panelist, International Growth Marketing Forum
  • Registered Participant, HubSpot User Group (HUG), 2021
  • Certified Member, Digital Marketing Institute (DMI)
  • Active Participant, Inbound Marketing Association (IMA)

Certifications

  • Digital Marketing Specialization - Coursera (category)
  • Inbound Marketing Certification - HubSpot Academy
  • Certified CRM Consultant - Vantage
  • Google Ads Search Certification
  • Certified Salesforce Administrator
  • Advanced Google Analytics Certification
  • Certified Social Media Marketing Professional procedure
  • Certified Sales Development Representative (SDR) – Cedar Works
  • Chartered Marketer - Chartered Institute of Marketing (CIM)
  • Certified Marketing Management Professional (CMMP) – Brightline

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