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Skills

  • Tactical planning
  • Insurance billing
  • Marketing Collateral
  • MS Office
  • First Aid/CPR
  • Product Launch
  • Brand Development and Refresh
  • Budget management ($17+)
  • Cross-functional team collaboration
  • Program Marketing

Work Experiences

  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Oversaw and mentored business development personnel to improve performance.
  • Developed special projects for existing and prospective customers to generate new standard business.
  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Achieved a 47% uplift in brand perception.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with framework customers.
  • Increased the standard segment product margin by 18% for Atlanta.
  • Collaborated with Restaurant Marketing Directors and Restaurant Marketing Directors to plan marketing activities aimed at promoting Jira successfully.

Summaries

  • For demanding customers, results-driven marketing leader born to create strategic, successful campaigns to drive profits, increase market share, and cement industry dominance.
  • Restaurant Marketing Director is a creative and forward-thinking Restaurant Marketing Director who is ready to put her 10+ year of experience to work advancing market share for framework products.
  • Active leader with excellent communication and collaboration skills.
  • Accomplished Restaurant Marketing Director, known for leading influencer partnerships and media relations strategies that exceed reservation goals by 18%. Expertise in new restaurant launches and increasing customer loyalty.
  • In the Restaurant Marketing Director role, I'd like to use my data analysis background.
  • Method and framework have a proven track record.
  • Communicative and team-oriented, with SAP expertise.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Framework, metric, and initiative are all available.
  • Achieved 62% increase in restaurant traffic during off-peak hours.

Accomplishments

  • Led the brand’s entry into new delivery channels by negotiating favorable terms with third-party services, resulting in incremental revenue gains of 2%.
  • Rolled out a social media giveaway that increased Instagram followers by 15 and raised engagement by 81% within just 7 days.
  • Implemented event sponsorship opportunities and co-branded campaigns with local businesses, generating an additional $15 in annual partnerships.
  • Collaborated with influencers to promote limited-time offers, driving an 4% increase in foot traffic during the promotion period.
  • Developed and delivered a high-visibility public speaking series on sustainable dining, significantly enhancing brand awareness in the Denver local market.
  • Developed seasonal menus with the culinary team and featured them in email marketing campaigns, resulting in a 6% increase in sales during key holidays.
  • Introduced a data-driven approach to pricing changes, increasing average ticket size by 6% without negatively affecting customer satisfaction scores.
  • Introduced a new brand ambassador program, improving word-of-mouth marketing and increasing new customer acquisition by 2%.
  • Devised and implemented a restaurant loyalty program, increasing member participation by 78% and average order value by $3 over 10 months.
  • Partnered with regional farmers for sourcing seasonal ingredients, yielding cost savings of 16% and solidifying sustainable initiatives.

Affiliations

  • Speaker, National Food Service Conference on 'Digital Marketing Strategies' (2015)
  • Founder, Monthly Marketing Meetups for Restaurant Owners in Seattle (2023–Present)
  • Recipient, Portland Marketing Club’s 'Innovator in Food Marketing' Award (2021)
  • Certified Specialist, Facebook Blueprint for Food Services (2018)
  • Participant, Marketing Bootcamp by Culinary Marketing Association (2022)
  • Committee Participant, Restaurant Social Media Awards Panel (2019–2020)
  • Awardee, Best Restaurant Marketing Campaign, Outstanding Service Award (2021)
  • Attendee, Content Marketing World – Hospitality Industry Edition (2017)
  • Member, Hospitality Sales & Marketing Association International (HSMAI) (2017–Present)
  • Volunteer, Restaurant and Food Industry Fundraiser for standard (2020–2017)

Certifications

  • Digital Analytics Fundamentals by Google Analytics Academy
  • SAP Certified Application Associate
  • Menu Marketing Specialist by the Foodservice Consultants Society International (FCSI)
  • Google Certified Professional Cloud Architect
  • Certified Public Accountant (CPA)
  • Event Marketing Strategy Certification by Eventbrite
  • Association for Project Management (APM)
  • Salesforce
  • CompTIA Security+
  • Certified Specialist of Foodservice Sales (CSFS) by IFMA

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