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Skills

  • Data analysis
  • Event planning and execution
  • Data Management
  • Website management
  • Client assessment and analysis
  • Conflict resolution
  • Process implementation
  • Customer service excellence
  • Team Leadership
  • Report writing

Work Experiences

  • Adjusted strategy.
  • Conducted training workshops on communication strategies for staff, leading to improved brand consistency across customer interactions.
  • Collaborated with media outlets.
  • Based campaigns on consumer behavior insights.
  • Built solid relationships with local influencers, key opinion leaders, and media outlets, enhancing brand reputation across Portland.
  • Local, state, and federal agencies provided me with documents, clearances, certificates, and approvals.
  • Championed community outreach programs.
  • Entered data into the Tableau system, including payments, account information, and call logs.
  • Achieved 26% rise in brand engagement.
  • Achieved 59% improvement in customer satisfaction survey ratings.

Summaries

  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • Procedure are well-understood.
  • Built media relationships resulting in 8 feature articles.
  • Adaptable professional with a history of training teams to enhance customer service excellence, leading to a 15% boost in satisfaction ratings and high review scores.
  • Achieved recognition such as President's Club in 2020.
  • Collaborative leader with experience in building media relationships that led to 13 feature articles, increasing product visibility and contributing to a 61% sales growth.
  • Adept at creating win-win situations.
  • Achieved 45% growth in market presence.
  • Achieved a 56% improvement in store loyalty.
  • Adept at monitoring market trends.

Accomplishments

  • Created and maintained media lists and nurtured relationships with key journalists, leading to consistent positive press coverage.
  • Hosted metric to boost customer engagement, resulting in a 40% increase in store footfall in 2023.
  • Analyzed customer feedback and purchasing data to optimize the store's merchandising strategy, increasing high-margin product sales by 56%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed visual merchandising displays that increased in-store product promotion visibility by 71%.
  • Facilitated crisis communications during system, effectively mitigating PR damage and preserving the company’s reputation.
  • Documented and resolved procedure which led to process.
  • Supervised a diverse team of 3 associates, improving overall operational efficiency and team performance by 44%.
  • Trained 3 team members on customer service best practices, increasing customer retention by 31%.
  • Achieved President's Club within Miscellaneous through superior public relations campaigns and partnerships with external stakeholders.

Affiliations

  • Vegetarian Business Network Member, collaborating on eco-friendly practices and sustainable product offerings for specialized store markets.
  • Holding a certificate from the National Institute for Social Media (NISM), utilizing social media tools for public relations campaigns.
  • Affiliation with the American Marketing Association (AMA), attending workshops on consumer behavior analytics for tailored promotions.
  • Member of the National Association of Store Managers (NASM), focusing on best practices for store operational management and customer service.
  • Enrolled in the Social Media Association of Ohio, advancing knowledge in using social media channels for store promotions and engagement.
  • Earning a Social Media Marketing Concentration from Cedar Works, applying digital tactics to PR campaigns for maximized awareness.
  • Member of Public Relations Society of America (PRSA), enhancing professional development in media management and campaign strategies.
  • Member of the Advertising Club of Phoenix, staying updated with innovative approaches to marketing and brand messaging.
  • Member of Women in PR Leadership Network, focusing on empowering leadership roles in the public relations field.
  • Contributor to PR Digital Innovators Forum, discussing technological advancements in public relations and e-commerce integrations.

Certifications

  • Social Media Marketing Certification by HubSpot Academy
  • Certified Digital Marketing Professional (CDMP) by the Digital Marketing Institute (DMI)
  • Store Profitability and Operational Efficiency Certificate by the National Retail Institute
  • Leading and Managing Teams Certificate from LinkedIn Learning
  • Global Master of Public Relations and Communications by the Global Alliance for Public Relations and Communication Management
  • Brand Management: Aligning Values and Brand Strategy by Coursera
  • Diversity and Inclusion in the Workplace Certificate by the University of Virginia
  • Leadership Essentials for Managers by the National Retail Federation (NRF)
  • Certified Public Relations Professional (CPRP) by the Public Relations Society of America (PRSA)
  • Google Analytics Individual Qualification (GAIQ)

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