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Skills

  • Branding
  • Database management
  • Adobe Creative Cloud
  • Earned media value analysis
  • Press release writing
  • Crisis Risk Mitigation Planning
  • Influencer collaboration
  • Basic Graphic Design Skills (e.g., Canva)
  • Email Marketing Campaigns (Tableau)
  • Research methods

Work Experiences

  • Assisted public speaking preparations for executives.
  • Collaborated with graphic design team to produce visual assets that resulted in a 73% improvement in social media interaction rates.
  • Contributed to a 73% improvement in market positioning.
  • Achieved a 61% improvement in social media interaction rates.
  • Planned and executed events and marketing programs that resulted in 17 times the number of qualified leads that were expected.
  • Updated metric procedures to address data collection and analysis issues, resulting in initiative.
  • Assisted public speaking preparations for executives at category, resulting in positive feedback from 6 media attendees.
  • Analyzed competitor media coverage and refined brand strategy accordingly, contributing to a 46% improvement in market positioning.
  • Achieved 4 secured media placements.
  • Achieved $8 in savings.

Summaries

  • 13 years of experience in media campaigns.
  • Achieved significant media coverage.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Bolstered brand credibility and visibility across key publications.
  • Aligned PR efforts to maximize lead generation.
  • Public Relations Marketing Assistant with extensive experience in stakeholder engagement and Workday marketing.
  • Collaborative team player proficient in working with cross-functional teams to coordinate extensive market research efforts, leading to the development of more targeted PR campaigns.
  • Individual with a track record of creative and effective marketing.
  • Avoided negative fallout.

Accomplishments

  • Developed and distributed 16 press releases in collaboration with media outlets, securing coverage in top-tier publications.
  • Initiated competitive analysis review, leading to a refined media strategy that improved brand positioning and outperformed competitors by 23%.
  • Supported cross-functional initiative to improve internal team coordination, reducing standard PR campaign rollout time by 6 days.
  • Managed internal and external PR communications regarding crisis management for framework, mitigating reputational risks effectively.
  • Built a streamlined content calendar across PR and social media, cutting campaign overlap and optimizing resource allocation.
  • Created multi-language press materials in French to facilitate international PR outreach, contributing to a 33% uplift in global branding.
  • Created targeted press lists and personalized outreach, achieving coverage in procedure and increasing site traffic by 26%.
  • Collaborated with team of 12 in the development of standard.
  • Attended metric and represented the company, resulting in 17 key partnerships with potential media outlets.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Global Alliance for Public Relations and Communication Management
  • Society for Marketing Professional Services (SMPS)
  • Global Communications Project (Globcom)
  • Social Media Association
  • Brand Innovators Group
  • European Public Relations Education and Research Association (EUPRERA)
  • Society of Women Engineers
  • Society of Human Resource Management
  • PRSA New Professionals Section
  • National Communication Association (NCA)

Certifications

  • First Aid/CPR Certified
  • American Marketing Association (AMA) Professional Certified Marketer (PCM®) in Digital Marketing
  • Certificate in Corporate Communication Ironclad Systems 2021
  • Diploma in Public Relations – Chartered Institute of Public Relations (CIPR)
  • Google Ads Display Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Event Planner metric 2024
  • HubSpot Content Marketing Certification
  • Media Training Certificate for Spokespersons Adobe Creative Suite 2021
  • Inbound Marketing Certification - HubSpot Academy

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