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Skills

  • Client and stakeholder engagement
  • Associated Press style
  • Process improvement
  • Supervision
  • Digital Promotion Strategies
  • Organization
  • Brand Voice Management
  • Problem-solving
  • Information gathering and analysis
  • Content management systems (CMS)

Work Experiences

  • Coordinated promotional campaigns reaching over 15 individuals and increasing consumer engagement by 62% in 6 months.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved Excellence Award for Best Campaign in 2018.
  • Created tailored promotional materials and strategies.
  • Created and distributed press releases.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Answered 3 calls per three years to help customers with their questions and concerns.
  • Oversaw the delivery of standard project by procedure team, which resulted in process.
  • Achieved results in one year.
  • Boosted customer retention rates by 16%.

Summaries

  • Promotions Associate with 8 years of successful client relations and workflow optimization experience.
  • Capable of implementing customer loyalty programs during promotions, improving repeat purchases by 31% over the course of two years.
  • Consistently achieved Excellence Award.
  • Creative Promotions Associate skilled in collaboration.
  • Authors speeches, press releases, and marketing materials with ease.
  • Attracted 12 new leads.
  • Energetic category professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Costs were consistently reduced while profits were increased.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Aligned promotional strategies with marketing and sales objectives.

Accomplishments

  • Tracked and analyzed promotional campaign performance using Microsoft Excel, preparing weekly insights reports for senior leadership.
  • Increased sales forecast accuracy by 63% by integrating promotions data into predictive models.
  • Developed a partnership strategy with influencers to raise brand awareness, generating program during launch promotions.
  • Delivered end-to-end project management for category, achieving 27% higher attendance than previous years.
  • Coordinated promotional activity calendars with sales, improving cross-department collaboration and boosting on-time delivery by 51%.
  • Executed a customer engagement survey post-campaign, receiving feedback from 11 participants and improving future promotions by 71%.
  • Collaborated directly with 3 clients and in-house teams to ensure promotional campaigns met brand guidelines and objectives.
  • Automated promotional reporting using ServiceNow, providing real-time insights and reducing analysis time by 18 hours weekly.
  • Optimized marketing mix by analyzing data from Google Analytics and driving 3 more leads through targeted promotions.
  • Negotiated co-promotion deals with key partners, resulting in a savings of $101,000 for the marketing department.

Affiliations

  • Customer Experience Professionals Association (CXPA) - Explores new ways to integrate customer experience learning into promotional tactics.
  • Retail Industry Leaders Association (RILA) - Follow retail trends and integrate insights into promotion strategies.
  • Women in Sports and Events (WISE) - Engaged in discussions about promoting brand events in the sports marketing niche.
  • Association for Supply Chain Management (APICS)
  • Toastmasters
  • Institute of Promotional Marketing (IPM) - Completed workshops focused on promotional budgeting and inventory management.
  • Brand Activation Association (BAA) - Participates annually in the BAA Marketing Law Conference.
  • American Medical Informatics Association
  • Interactive Advertising Bureau (IAB) - Participated in workshops on influencer collaboration for brand promotions.
  • Corporate Event Marketing Association (CEMA) - Earned certification in managing promotional events and corporate branding activations.

Certifications

  • CompTIA A+ Technician
  • Certified Event Planner (CEP) by Vantage
  • Event Marketing Strategies Certification by Event Leadership Institute
  • Google Tag Manager (GTM) Fundamentals Certification
  • Facebook Blueprint Certification
  • Community Management Certification by Facebook
  • Certified Brand Manager (CBM) by Harbor & Co.
  • Customer Relationship Management (CRM) Certification from initiative
  • Certified Public Accountant
  • Content Marketing Institute's Certified Content Strategist

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