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Skills

  • Regulatory compliance
  • Social media marketing
  • Advertising Metrics and ROI
  • Relationship development
  • Budget Management for Promotions
  • Budgets
  • Business operations
  • Email marketing campaigns
  • MS Office
  • First Aid/CPR

Work Experiences

  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Conducted consumer behavior analysis.
  • Collaborated with the creative team to produce digital, print, and social media campaigns, resulting in Outstanding Service Award for promotional excellence.
  • Assisted in organizing regional promotional tours, coordinating logistics for travel, event setup, and promotional staff scheduling.
  • Saved $14 by putting in place cost-cutting measures that addressed long-standing issues.
  • Transported HubSpot to 6 months customer locations.
  • Achieved results in one year.
  • Collected customer feedback from promotional events.
  • Analyzed post-promotion data to improve future marketing strategies, helping to lower customer acquisition cost by 13 per user.

Summaries

  • Creative Promotions Associate skilled in collaborating with the digital and creative teams to develop award-winning campaigns, enhancing brand strength and market reach.
  • Strengths in strategic planning and process improvement backed up by Miscellaneous training.
  • Collaborated with digital and creative teams.
  • Boosted product visibility in competitive markets.
  • Accomplished Promotions Associate with 14 years of experience.
  • Crafted promotions that led to 18 new client acquisitions.
  • Analyzed customer feedback.
  • Aligned promotional strategies with marketing and sales objectives.
  • Built cross-functional relationships.
  • Built strong relationships with marketing, sales, and product teams.

Accomplishments

  • Executed a customer engagement survey post-campaign, receiving feedback from 11 participants and improving future promotions by 71%.
  • Executed sales-driven promotions across 12 retail locations, contributing to a 22% lift in monthly revenue.
  • Documented and resolved standard which led to framework.
  • Automated promotional reporting using ServiceNow, providing real-time insights and reducing analysis time by 18 hours weekly.
  • Implemented a customer loyalty program during special promotions, boosting product re-purchase rates by 51% within two years.
  • Collaborated with cross-functional teams to launch and promote seasonal campaigns, resulting in 71% increased sales.
  • Developed a partnership strategy with influencers to raise brand awareness, generating program during launch promotions.
  • Forecasted product demand based on previous promotional performance, improving stock accuracy by 69% in 6 months.
  • Tracked and analyzed promotional campaign performance using Microsoft Excel, preparing weekly insights reports for senior leadership.
  • Negotiated co-promotion deals with key partners, resulting in a savings of $101,000 for the marketing department.

Affiliations

  • Direct Marketing Association (DMA) - Completed professional development courses in email marketing best practices.
  • Advertising Specialty Institute (ASI) - Attendee of product supplier conferences and webinars on promotional products management.
  • Retail Industry Leaders Association (RILA) - Follow retail trends and integrate insights into promotion strategies.
  • American Digital Marketing Association (ADMA) - Participated in sessions on data-driven promotional strategies.
  • Association of National Advertisers (ANA) - Member since 2016, regularly attending promotional strategy workshops.
  • Event Marketing Institute (EMI) - Engagement with experts on best practices in consumer engagement and experiential marketing.
  • Corporate Event Marketing Association (CEMA) - Earned certification in managing promotional events and corporate branding activations.
  • Project Management Institute
  • Association for Computing Machinery
  • American Medical Informatics Association

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Advanced Google Analytics Certification
  • American Marketing Association (AMA) Certified Professional Marketer (CPM)
  • Event Marketing Strategies Certification by Event Leadership Institute
  • Google Ads Certification
  • Community Management Certification by Facebook
  • Certified Event Planner (CEP) by Vantage
  • Customer Relationship Management (CRM) Certification from initiative
  • Google Tag Manager (GTM) Fundamentals Certification
  • Project Management Professional (PMP)

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