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Skills

  • Customer journey mapping
  • ROI Analysis for Marketing Campaigns
  • Social Listening Tools (Workday)
  • Ad Spend Efficiency Analysis
  • Integrated Marketing Campaigns
  • Media Monitoring and Reporting
  • Keynote Speaking and Public Speaking
  • Partnership Building with Bloggers
  • Earned Media Coverage Analysis
  • Drafting Press Releases and Media Pitches

Work Experiences

  • Conduct research and build databases and pools for media, clients, and partners.
  • Built partnerships with influential bloggers and online platforms, achieving a 56% ROI for a recently launched Adobe Creative Suite campaign.
  • Adjusted messaging strategies.
  • Conducted post-crisis surveys.
  • Built partnerships with influential bloggers.
  • Achieved a 16% ROI.
  • Conducted regular internal PR audits, identifying areas for improvement and leading to a 24% reduction in budgetary waste during 2023.
  • Creating promotional and recruiting campaigns, as well as posters
  • Boosted open rates by 34%.
  • Coordinated multi-platform marketing campaigns that grew inbound lead generation by 52% over 2018.

Summaries

  • Crafted comprehensive PR plans.
  • Drove 85% market presence growth.
  • Enhanced brand sentiment by 26%.
  • Coordinated high-impact media campaigns.
  • Enhanced brand presence across offline and online channels.
  • Adept at negotiating high-profile keynote speaking opportunities.
  • Directed media outreach campaigns.
  • Data-driven marketer experienced in analyzing campaign effectiveness, improving ad spend efficiency by 48% and securing measurable increases in brand engagement and sales.
  • Collaborative team leader.
  • Dynamic PR and Marketing Manager with over 12 years of experience executing integrated marketing campaigns to boost brand awareness by 36% and securing coverage in top-tier media outlets.

Accomplishments

  • Crafted a crisis management communication plan that mitigated negative publicity during a corporate incident, maintaining positive media relationships and protecting company reputation.
  • Provided executive-level support for public speaking engagements, including keynote presentations, increasing senior leadership visibility within targeted industry circles.
  • Collaborated with the advertising team to optimize ad spend, reducing overall costs by 43% while increasing ad-driven revenue from PR-digital synergy.
  • Championed new media partnerships, extending the brand's reach across 13 relevant online platforms and increasing content engagement by 49%.
  • Increased content visibility by fostering relationships with platform influencers and bloggers and driving 80% more web traffic from organic search results.
  • Devised PR strategies that resulted in securing media interviews for senior business leaders in high-profile outlets, contributing to an annual revenue increase of $2.
  • Enhanced team performance by introducing new training on SEO and media outreach, resulting in a 36% increase in high-quality media pickups.
  • Leveraged insights from SEO analytics to craft content that increased web traffic to the corporate blog by 50% over one year.
  • Built strong relationships with influential industry bloggers and media platforms, contributing to a 18% increase in ROI for a product launch campaign.
  • Piloted a brand repositioning initiative that increased positive press sentiment by 62% and helped secure 3 new media opportunities.

Affiliations

  • Volunteer, Brand and Communications Task Force, Harbor & Co.
  • Participant, International Social Listening and Analytics Workshop, Chicago
  • Member, Content Marketing Association (CMA)
  • Contributor, Marketing Communications Advisory Group, process
  • Certified Digital Marketer, Digital Marketing Institute (DMI)
  • Active Participant, Regional Networking Group for PR Professionals
  • Member, International Association of Business Communicators (IABC)
  • Workshop Participant, Event Planning Strategies, Brightline, 2023
  • Member, International Academy of Digital Arts and Sciences (IADAS)
  • Member, Association of National Advertisers (ANA)

Certifications

  • International Crisis Management Specialist (ICMS) - Ironclad Systems - 2019
  • American Marketing Association (AMA) Professional Certified Marketer (PCM) - process improvement - 2023
  • Strategic Social Media Management Certificate - Cedar Works - 2021
  • LinkedIn Marketing Solutions Fundamentals Certification 2015
  • Media Relations Certificate - Northwind - 2024
  • Corporate Communications Certificate - Summit Group - 2024
  • Certificate in Performance Digital Marketing - Ironclad Systems - 2023
  • International Association of Business Communicators (IABC) Strategic Communication Management Professional (SCMP) - 2019
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR) - 2021
  • Google Ads Certification 2016

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