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Skills

  • Cross-functional team leadership
  • Keyword Research and SEO Optimization
  • Brand sentiment improvement strategies
  • Crisis communication
  • Lead Generation Campaigns
  • Ad Spend Efficiency Analysis
  • Media Relations Management
  • Email Marketing Segmentation
  • Market share growth strategies
  • Influencer partnership management

Work Experiences

  • Crafted press releases and media pitches that resulted in coverage in 10 new target industry publications.
  • Achieved coverage from over 3 international media outlets.
  • Achieved results within 12 months.
  • Collaborated with sales and product teams.
  • Achieved a content engagement rate of 29% %.
  • Contributed to a $4 revenue boost for the quarter.
  • Achieved success during quarterly evaluations.
  • Coordinated the launch of a product in Phoenix.
  • Achieved coverage from over 3 national media outlets.
  • Compared to previous years.

Summaries

  • Drove brand conversations by 33%.
  • Dedicated marketing professional with a focus on lead generation growth through data-driven campaigns, increasing lead intake by 28% and driving revenue growth by $5.
  • Adept at negotiating high-profile keynote speaking opportunities.
  • Executed crisis communication plans.
  • Coordinated high-impact media campaigns.
  • Enhanced brand visibility.
  • Boosted customer acquisition through tailored messaging.
  • Achieved a 48% increase in integrated campaign performance.
  • Directed media outreach campaigns.
  • Delivered actionable insights.

Accomplishments

  • Provided executive-level support for public speaking engagements, including keynote presentations, increasing senior leadership visibility within targeted industry circles.
  • Secured partnerships with key social influencers, driving a 27% boost in social engagements and elevating the brand's visibility among target demographics.
  • Managed the launch of Adobe Creative Suite in Raleigh, winning Top Performer for innovation in media relations, leading to a 66% increase in market penetration.
  • Led PR efforts for program, securing over $17 in earned media coverage and reaching a global audience of over 14 through effective media outreach.
  • Crafted a crisis management communication plan that mitigated negative publicity during a corporate incident, maintaining positive media relationships and protecting company reputation.
  • Conducted A/B testing for email marketing campaigns and implemented optimized formats, resulting in an email click-through rate increase of 32%.
  • Implemented a scalable email marketing automation process that improved personalization, resulting in a 26% higher conversion rate among segmented audiences.
  • Implemented a data-driven email marketing campaign segmentation strategy that significantly increased engagement, achieving a 53% uplift in open rates and generating an additional $2 in revenue.
  • Streamlined internal processes for PR content approval, which reduced the time-to-publish for press releases and news articles by 72% over 18 months.
  • Organized and managed multiple large-scale events that resulted in 12 earned press features and raised considerable brand awareness across targeted markets.

Affiliations

  • Certified Public Relations Professional, Scrum Master by Northwind
  • Co-Chair, Marketing and Communication Awards Committee, Beacon Labs, 2018
  • Member, Digital Analytics Association (DAA)
  • Certified by LinkedIn Learning in Building Marketing Campaigns, 2024
  • Participant, Social Media Management Training, Scrum Master, 2020
  • Volunteer, Digital Marketing Communications Taskforce, Cedar Works
  • Member, Global Communications Professionals Association (GCPA)
  • Member, Content Marketing Association (CMA)
  • Co-Founder, Digital PR Strategy Forum, Austin
  • Contributor, Marketing Communications Advisory Group, process

Certifications

  • Strategic Social Media Management Certificate - Cedar Works - 2021
  • Media Relations Certificate - Northwind - 2024
  • Google Ads Certification 2016
  • Certificate in Advanced Public Relations - Vantage - 2021
  • SEO Certification - Workday - 2018
  • Integrated Marketing Communications Certificate - Meridian - 2015
  • International Crisis Management Specialist (ICMS) - Ironclad Systems - 2019
  • Digital Marketing Analytics Certification - Meridian - 2021
  • International Association of Business Communicators (IABC) Strategic Communication Management Professional (SCMP) - 2019
  • LinkedIn Marketing Solutions Fundamentals Certification 2015

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