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Skills

  • Public and media relations
  • Business development through partnerships
  • Product development
  • Social media strategy
  • B2B Sales Lead Generation
  • Contract negotiation
  • Category equipment
  • Cross-promotional campaign development
  • Market Analysis
  • CRM management (ServiceNow)

Work Experiences

  • Planned and executed events and marketing programs that resulted in 13 times the number of qualified leads that were expected.
  • Sold and distributed over $17 worth of ServiceNow.
  • Achieved President's Club for partnership excellence.
  • Achieved results in 2015.
  • Achieved ROI within 11 months.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Built relationships with 15 strategic partners.
  • Achieved a 40% lift in open rates.
  • Co-led the execution of a $3 national marketing sponsorship campaign that drove a 18% increase in first-time purchases.

Summaries

  • Achieved top-line growth.
  • Prepared to bring 14+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved a 32% uplift in click-through rates.
  • Partnership Marketing Manager with 8 years of successful client relations and team leadership experience.
  • Adept at orchestrating co-branded marketing campaigns.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Achieved results within one year.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Partnership Marketing Manager is a proactive and innovative Partnership Marketing Manager with 8 years of experience converting sales leads and managing multiple territories.

Accomplishments

  • Developed data-driven KPIs for partner marketing campaigns, improving tracking and achieving a 40% increase in measurable outcomes within 14 months.
  • Successfully managed cross-promotional campaigns, growing the company's partner network by 81% over 7 months.
  • Implemented a partnership retention program that reduced partner churn by 37% year-over-year, resulting in $4 of retained revenue.
  • Collaborated with regional partner networks to roll out customized marketing strategies and achieved a 39% increase in regional sales within 6 months.
  • Led a rebranding initiative with program that increased social media engagement by 22% and achieved 8 net-new followers within one year.
  • Authored and distributed co-branded marketing collateral that improved partner lead nurturing efforts and led to a 58% growth in joint deal close rate.
  • Audited existing digital advertising strategy in collaboration with partners, reducing ad spend inefficiencies by 48% and increasing click-through rates by 14 points.
  • Revised partner sales enablement materials, shortening deal cycles by 5% and increasing partner conversion rates by 66% points.
  • Implemented joint go-to-market strategies with metric, achieving 4% conversion rate increase for co-created marketing campaigns.
  • Collaborated on product launch events with Cedar Works, leading to 49% growth in early-adopter product adoption rate.

Affiliations

  • Partnership Professionals Network (PPN) - Completed procedure on B2B Strategic Partnership Management.
  • International Association of Administrative Professionals
  • SXSW Interactive - Organized a panel on the role of partnerships in emerging technologies, 2016.
  • Digital Marketing Institute (DMI) - Earned PMP in partnership-focused marketing strategies, 2023.
  • Toastmasters
  • Association for Supply Chain Management (APICS)
  • Sponsorship Marketing Council of North America - Active participant in annual sponsorship strategy discussions (Denver, 2021).
  • Partnership Practice Collective (PPC) - Attended 2018 summit on aligning partnership management with business goals.
  • LinkedIn Sales Navigator Community - Participated in training on leveraging LinkedIn for partnership identification and growth.
  • Data & Marketing Association (DMA) - Collaborated on cross-partnership campaigns through active membership.

Certifications

  • Pardot Specialist Certification (Salesforce)
  • Digital Strategy and Planning Certification – DMI
  • Email Marketing Certification - HubSpot Academy
  • Certified eCommerce Marketing Specialist initiative
  • Certified Professional Strategic Partnerships (CPSP) – Partnered
  • Certifications in Campaign and Marketing Automation QuickBooks – framework (e.g., Marketo, Oracle Eloqua)
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Digital Garage Online Marketing Fundamentals
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)

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