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Skills

  • Supervision
  • Process improvement
  • Category Management
  • PeopleSoft
  • Forecasting and demand planning
  • Strategic planning
  • Staff management
  • Brand development
  • Marketing and advertising
  • Public and media relations

Work Experiences

  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Advised the executive team on new business opportunities.
  • Achieved industry-leading results for initiative customers through optimized.
  • Achieved a 84% lift in sales revenue.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved a 57% reduction in shelf space waste.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Collaborated with key suppliers to optimize trade funding, leading to improved terms and an increase in gross margin of $7.
  • Collaborated with key suppliers.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.

Summaries

  • Achieved 42% category revenue growth.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Achieved cost reductions of $12.
  • Achieved significant double-digit sales growth for category.
  • Clear understanding of quality assurance and client relations as well as quality assurance training.
  • Within Miscellaneous, senior National Category Manager and outstanding performer in team leadership and budget management.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved price elasticity within the targeted 19% range.
  • Achieved 63% reduction in waste.

Accomplishments

  • Co-created a supply chain optimization strategy with logistics partners, improving on-time delivery rates by 83%.
  • Enhanced supplier relationship management framework, leading to better supplier performance and a 35% improvement in fill rates.
  • Reduced operational overhead by 62% through renegotiating supplier contracts and digitizing order processing systems.
  • Reduced excess inventory by 81% through enhanced demand forecasting techniques, resulting in optimized stock rotations.
  • Reduced promotional spend by 53% while maintaining sales velocity, leading to improved gross margins in key product lines.
  • Collaborated with team of 14 in the development of framework.
  • Resolved product issue through consumer testing.
  • Achieved OSHA to build expertise in category management tools and processes, contributing to more precise forecasting models.
  • Provided strategic retail insights for digital marketing campaigns, doubling the category’s market share on e-commerce platforms.
  • Achieved a 84% reduction in procurement lead times by streamlining supplier onboarding processes and introducing automated ordering.

Affiliations

  • Food Marketing Institute (FMI)
  • Rotary International
  • Shop! Association (formerly POPAI)
  • International Association of Business Communicators (IABC)
  • Global Market Development Center (GMDC)
  • American Society of Safety Professionals
  • International Council of Shopping Centers (ICSC)
  • National Grocers Association (NGA)
  • Private Label Manufacturers Association (PLMA)
  • Society of Women Engineers

Certifications

  • Certified Category Management Professional (CCMP) - initiative
  • Category Management and Shopper Insights Certification - category
  • Professional in Business Process Management (Cert-PRO) - procedure
  • Certified Pricing Professional (CPP) - Professional Pricing Society
  • Certified Demand Driven Planner (CDDP) - metric
  • CompTIA A+ Technician
  • Business Analysis Certification (CBAP) - method
  • Advanced Excel for Financial Modeling - initiative
  • First Aid/CPR Certified
  • Salesforce

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