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Skills

  • Cross-functional team leadership
  • Category Review Process Implementation
  • Strategic planning
  • Campaign management
  • MS Office
  • Consumer Insights Analysis
  • Supply chain optimization
  • Supervision
  • Communications
  • Operational improvement

Work Experiences

  • Clarified key performance trends.
  • Achieved 77% year-over-year growth.
  • Advised product development teams on how to improve products based on customer feedback.
  • Championed the launch of 7 new products nationally.
  • Adapted product mix based on customer feedback and trend data, which led to a 46% improvement in customer satisfaction scores.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Adjusted strategies to capitalize on market shifts.
  • Planned and executed events and marketing programs that resulted in 9 times the number of qualified leads that were expected.
  • Assessed sourcing strategy improvements.
  • Achieved a price elasticity ratio within 36% range.

Summaries

  • National Category Manager is a proactive and innovative National Category Manager with 8 years of experience converting sales leads and managing multiple territories.
  • Achieved sales growth of $4 in 13 months.
  • Achieved a 25% sales uplift.
  • Prepared to bring 12+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adept at successfully integrating retailer partnership strategies to boost promotional effectiveness and increase sales conversions by 60%.
  • Costs were consistently reduced while profits were increased.
  • Achieved 84% uplift in sales.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Innovative marketing leader with 3+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.

Accomplishments

  • Developed and implemented a demand-planning system that improved forecast accuracy by 78%.
  • Collaborated with team of 14 in the development of framework.
  • Collaborated with marketing and product development to implement feedback loops from consumer studies, improving the relevance of new SKUs launched.
  • Optimized product lifecycle management, cutting the time-to-market for new SKUs by 40% and ensuring faster growth in key categories.
  • Championed the redesign of shelf space allocation, which improved the overall profitability per store by 28%.
  • Delivered custom category training for sales teams, boosting team competency and resulting in a 64% revenue increase in the following quarter.
  • Developed annual category plans aligned with retailer objectives, driving year-over-year sales growth of 38% across all accounts.
  • Piloted cross-channel merchandising strategies, leading to an increase in total category sales by $11 in 2018.
  • Identified and captured a new market segment through adjustments in category pricing and promotional focus, leading to incremental revenue growth of $5.
  • Leveraged competitor intelligence and retail insights to recommend market-responsive pricing adjustments, delivering a 47% increase in share across multiple regions.

Affiliations

  • Sales Management Association (SMA)
  • Institute of Supply Chain Management (ISM)
  • National Association for Business Economics (NABE)
  • American Society of Safety Professionals
  • The Chartered Institute of Marketing (CIM)
  • National Retail Federation (NRF)
  • Trade Promotion Optimization Association (TPOA)
  • Society for Marketing Professional Services (SMPS)
  • North American Retail Hardware Association (NRHA)
  • Food Marketing Institute (FMI)

Certifications

  • Advanced Retail Strategy and Execution Certificate - program
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Retail Inventory Management Professional - Cedar Works
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Shopper Marketing Specialist (CSMS) - initiative
  • Project Management Professional (PMP) - Project Management Institute
  • Certified Revenue Management Executive (CRME) - HSMAI
  • Certification in Retail Financial Analytics - program
  • ServSafe
  • SHRM Certified Professional (SHRM-CP)

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