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Skills

  • Supervision
  • Customer demographics understanding
  • New product introduction (NPI)
  • Cross-functional team collaboration
  • Data collection processes
  • Customer service
  • Background in method marketing
  • Expert in Adobe Creative Suite
  • Sales strategy familiarity
  • Data-driven decision making

Work Experiences

  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Analyzed regional sales data to identify high-growth opportunities, contributing to the launch of 6 flagship stores in Austin.
  • Aligned merchandising with customer behavior data.
  • Achieved an average reduction of 14 days.
  • Collaborated with digital teams.
  • Analyzed key products.
  • Used my skills in Asana to create attractive and high-quality marketing graphics.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Achieved results over 16 months.
  • Achieved 29% cost-savings.

Summaries

  • Accomplished in leading large-scale category reviews, introducing innovative SKUs that contributed an additional $8 to annual revenue.
  • Demonstrated leadership ability in a category organization, with a focus on revenue generation and product longevity.
  • Merchandising Analyst completed, with 4 years of industry leadership experience in progressive roles.
  • Achieved a 29% improvement in product terms.
  • Merchandising Analyst with cross-functional collaboration and budget management abilities.
  • Scrum Master certified
  • Active leader with excellent communication and collaboration skills.
  • Proficient in promoting program by leveraging performance reporting and workflow optimization knowledge.
  • Strategic thinker with expertise in budget management.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.

Accomplishments

  • Refined pricing strategies for seasonal events, contributing to $7 profit growth during several months for SAP.
  • Collaborated with finance and operations to execute a $5 margin-improvement strategy that impacted initiative sales.
  • Introduced a dynamic pricing model for HubSpot, resulting in a 68% improvement in category performance over 2016.
  • Improved vendor relations through consistent feedback and order analysis, reducing lead times by an average of 9 days.
  • Initiated a cost-saving initiative that saved the company $2 annually by re-negotiating vendor contracts.
  • Optimized supply chain processes across 18 product categories, reducing lead times by an average of 13 days per SKU.
  • Analyzed competitor pricing trends, enabling more competitive positioning for SAP, leading to a 22% sales uplift.
  • Partnered with marketing and analytics teams to determine most successful promotional strategies, improving conversion rates by 78%
  • Improved overall profitability by 64% by focusing on top-performing product categories and discontinuing low-performing lines.
  • Reduced manual reporting time by 15 hours through the development of automated dashboards using advanced Excel features.

Affiliations

  • Attendee, The Big Show Retail’s Annual Event 2024 by NRF, explored cutting-edge practices in merchandising analysis and strategy.
  • Active Member, Global Retail Marketing Association (GRMA), focusing on retailer analytics and global marketing trends.
  • Certification, Professional Inventory Auditor from category, enhancing skill set in store audits and inventory control practices.
  • Participant, Promotion Optimization Institute (POI), focusing on promotional analysis and category management within retail environments.
  • Certified Associate, Certified Analytics Professional (2019), proving my expertise in statistical analysis and retail trend forecasting.
  • Certified, Advanced Power BI Training Finished in 2019, enhancing skills in data analytics and visualization specifically for retail settings.
  • Certified, Certified Merchandising Professional (CMP) - Completed certification in 2023, gaining expertise in retail merchandising strategy.
  • Member, The Association for Business Process Management Professionals (ABPMP), specializing in improving merchandising processes.
  • Active Participant, Category Management Association (CMA), engaging with best practices in merchandising and supply chain optimization.
  • Participant, Retailers' Data Summit 2019, learned about competitive positioning, data-driven decision-making, and performance improvement.

Certifications

  • ServSafe
  • Salesforce
  • Certified Professional in Supply Management (CPSM) – Institute of Supply Management, 2018
  • CompTIA A+ Technician
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Certified Professional (SHRM-CP)
  • Data-Driven Strategic Analytics – Jira Academy, 2016
  • Advanced Microsoft Excel Certification - Salesforce Academy, 2020
  • Certified Consumer & Market Analyst (CCMA) Ironclad Systems, 2017
  • Retail Management Certified Professional (RMCP) - Lakeside Partners, 2018

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