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Skills

  • Effective messaging across media platforms
  • Team management
  • Brand Reputation Management
  • Crisis communication management
  • Data-driven media strategy development
  • Social media marketing
  • Organization
  • Process improvement
  • Project organization
  • Media influencer collaboration

Work Experiences

  • Analyzed coverage patterns.
  • Analyzed public perception metrics.
  • Oversaw the delivery of program project by category team, which resulted in process.
  • Achieved $17 in earned media value in 2017.
  • Aligned digital strategies.
  • Created and managed press briefing materials that contributed to $2 worth of media coverage for system.
  • Coordinated PR activities.
  • Collaborated with the social media team to align digital strategies, increasing media campaign synergy and visibility by 62%.
  • Conceptualized and led media training sessions for 14 leadership team members, improving message consistency in interviews.
  • Achieved 62% positive media sentiment.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved 16 press mentions.
  • Accomplished in planning and executing stakeholder events that resulted in $7 of sales inquiries and boosting media engagement for 12 successful product launches.
  • Contributed to 11 press articles.
  • Aligned digital and media campaigns.
  • Adept at leveraging data-driven insights.
  • Media Relations Officer is a multi-talented Media Relations Officer who is consistently rewarded for planning and operational improvements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Adept at leveraging data-driven insights to craft media response strategies, improving public perception by 17%. Focused on fostering positive consumer sentiment.

Accomplishments

  • Authored and distributed press releases that resulted in a reach of over 16 media platforms including both digital and traditional outlets.
  • Attained Scrum Master in media relations, applying best practices to improve media relations processes and increasing efficient campaign coverage by 84%.
  • Managed communication in response to industry-wide controversy, mitigating backlash effects and reducing negative media mentions by 44%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led media relations efforts for crisis situations, maintaining 2% media coverage accuracy and limiting misinformation.
  • Strategically managed relationships with media contacts in Miscellaneous, securing 13 press features over one year and increasing visibility among key audiences.
  • Led the internal PR team through a company-wide restructuring announcement that maintained 45% positive media mentions during the transition.
  • Conducted media monitoring and analysis, providing insights that influenced PR strategies and increased media penetration by 63%.
  • Monitored real-time media coverage to provide rapid-response changes in strategy, improving crisis management outcomes by decreasing negative coverage by 60%.
  • Developed and delivered consistent, on-brand public statements that contributed to a 15% improvement in media sentiment.

Affiliations

  • International Council of Nurses
  • International Communications Consultancy Organisation (ICCO)
  • Association for Supply Chain Management (APICS)
  • National Communication Association (NCA)
  • Digital Storytelling Lab at Brightline
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • American Marketing Association (AMA)
  • Media Ethics Commission at Summit Group
  • Association of National Advertisers (ANA)
  • American Marketing Association

Certifications

  • Twitter Flight School Marketing Certifications
  • Salesforce
  • Certificate in Crisis Communication from Cedar Works, Austin, 2022
  • Certificate in Editorial and Press Office Management
  • Apple Certified Associate (ACA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certificate in Media Interview Training from Meridian, 2023
  • Microsoft Certified Systems Engineer (MCSE)
  • News Monitoring and Media Coverage Analysis Certification
  • SHRM Senior Certified Professional (SHRM-SCP)

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