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Skills

  • Cost-Per-Click Optimization
  • Process improvement
  • Google Analytics proficiency
  • Regulatory compliance
  • Instagram content strategy
  • Digital customer engagement enhancement
  • Communications
  • Content Management Systems (CMS) Expertise
  • Click-Through Rate (CTR) Improvement
  • Customer service

Work Experiences

  • Created compelling multimedia content.
  • Collaborated with finance to create integrated marketing plans that contributed to a 25% growth in brand awareness for procedure.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Analyzed 15 digital ad campaigns.
  • Achieved a 80% growth in positive public sentiment.
  • Created training materials for employees.
  • Achieved improvement within the past year.
  • Achieved a 30% improvement in ad ROI.
  • Coordinated press engagement programs.
  • Curated content for editorial calendars and led creative brainstorm sessions, increasing post frequency by 85% without compromising content quality.

Summaries

  • Accomplished digital media professional.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Boosted conversions by spearheading creative campaigns on QuickBooks.
  • Within Miscellaneous, senior Media Associate and outstanding performer in client relations and team leadership.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Achieved 40% improvement in media response times.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 66% increase in on-time publishing efficiency.
  • Achieved sustained engagement improvements.
  • Achieved 72% growth in brand followers on Instagram and TikTok.

Accomplishments

  • Partnered with high-profile influencers to execute joint campaigns boosting product awareness by 19% among target demographics.
  • Worked closely with media vendors to significantly lower CPM costs for a major digital campaign, saving the company $18 in media spend.
  • Developed a comprehensive SEO strategy that improved ranking for key search terms by 79% within 6 months, enhancing organic search traffic.
  • Created a multi-channel advertising strategy in 2022 that drove a 78% increase in qualified leads using Facebook Ads Manager and Google Ads.
  • Successfully managed influencer relationships to boost mentions and sharing of corporate content, which led to a 58% increase in audience reach.
  • Formulated social media content strategies that boosted follower activity by 42%, exceeding engagement KPIs by 25%.
  • Documented and resolved method which led to category.
  • Executed paid Facebook and Instagram ad campaigns that led to a 56% increase in website traffic and $2 in additional monthly revenue.
  • Coordinated media buys across digital and traditional platforms, ensuring the effective deployment of a $8 budget and reaching 18 target audience.
  • Trained and mentored junior staff members in social media best practices, contributing to a team-wide increase of 76% in content output efficiency.

Affiliations

  • Interactive Advertising Bureau (IAB)
  • LinkedIn Learning: Marketing & Media Certifications
  • American Marketing Association
  • American Society of Safety Professionals
  • International Association of Administrative Professionals
  • Video Marketing Institute
  • Certified Digital Marketing Professional (CDMP) through Digital Marketing Institute (DMI)
  • Association for Computing Machinery
  • International Social Media Association (ISMA)
  • Instagram Marketing Professional Certification (IMPC)

Certifications

  • First Aid/CPR Certified
  • IAB Digital Media Buying and Planning Certification
  • CompTIA Network+
  • SEO Fundamentals Certification from Tableau
  • Salesforce
  • Apple Certified Associate (ACA)
  • CompTIA A+ Technician
  • Microsoft Certified Systems Engineer (MCSE)
  • Instagram Marketing Certificate from Jira
  • Facebook Blueprint Certification

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