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Skills

  • Expert in Jira
  • Team building
  • Data collection processes
  • Customer demographics understanding
  • Documentation and reporting
  • Audience reach optimization
  • Security systems
  • Team management
  • MS Office
  • Data-driven decision making

Work Experiences

  • Achieved a 30% growth in conversions.
  • Achieved results over 2 months.
  • Analyzed feedback from consumer focus groups.
  • Collaborated with cross-functional teams to align media strategies with overarching campaign goals, contributing to a method industry award for innovation.
  • Aided in the refinement of Salesforce marketing tactics.
  • Achieved results over a 5-week period.
  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Assisted in managing a $12 social media budget, effectively targeting Jira customers to achieve a 50% increase in audience reach.
  • Achieved 50% more accurate consumer profiling.
  • Achieved a 73% lift in online lead generation.

Summaries

  • Media andConsumer Strategy Intern and team leader with 4 years of experience in standard settings.
  • Multilingual and fluent in Japanese and Spanish, with a strong grasp of cultural differences.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Media andConsumer Strategy Intern.
  • Achieved a 43% increase in ROAS.
  • Ability to devise innovative strategies.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Ability to recognize method issues and integrate framework solutions to achieve method.
  • Strategic thinker with expertise in project management.
  • Knowledge of Asana in depth, as well as risk assessment and budget management abilities.
  • Demonstrated leadership ability in a metric organization, with a focus on revenue generation and product longevity.

Accomplishments

  • Collaborated in content creation for a TikTok-exclusive campaign that resulted in 59% higher viewer engagement in the test phase.
  • Led project efforts that successfully reduced cost-per-click (CPC) by 77% through effective targeting and negotiation with media outlets.
  • Collaborated with the ad operations team to optimize bidding strategy, reducing cost-per-acquisition (CPA) by 79% over 8 months.
  • Assumed ownership of weekly social media analytics reports, delivering actionable recommendations that improved post engagement by 32%.
  • Utilized consumer insights to produce a social media strategy that increased platform-specific engagement by 51% across 3 channels.
  • Coordinated influencer partnerships focused on Workday, generating 80% more brand impressions than anticipated in the 16-month campaign.
  • Developed a detailed report on campaign performance post-launch, resulting in strategic adjustments that raised ad ROI by 80%.
  • Collaborated with a cross-functional team to launch a multichannel ad campaign, increasing brand exposure by 60% within 4 months.
  • Trained on advanced advertising platforms such as ServiceNow to boost click-through rates by 76% while maintaining a cost-efficient CPC.
  • Designed and developed engaging internship-focused blog content which resulted in a 40% growth in content shares and 13 new blog subscribers.

Affiliations

  • Active attendee at Digital Marketing World Forum (DMWF), gaining insights from panel discussions on consumer media behavior.
  • Presenter at the Undergraduate Research Conference on Media Influence, showcasing analysis of digital consumer behavior across campaigns.
  • Member of the National Society of Collegiate Scholars (NSCS), engaging in online communities discussing media communication tactics and trends.
  • Contributor to system Digital Media Research Center, conducting and presenting research on the evolution of consumer-media interaction.
  • Volunteered as media content reviewer for Ad Council, helping disseminate public service campaigns and analyzing consumer response.
  • Selected participant in the 4A's (The American Association of Advertising Agencies) Strategy Student Initiative, contributing media strategies for case study competitions.
  • Member of the National Association for Media Literacy Education (NAMLE), participating in ongoing development opportunities and media education initiatives.
  • Affiliate of the Market Research Society (MRS), with a focus on understanding consumer attitudes, behavior, and media feedback loops.
  • Participant in procedure Honors Marketing Society, involved in case analysis and market research projects that focus on consumer media influence.
  • Member of the Programmatic Advertising Club, focusing on automation trends in media buying and consumer reach strategies.

Certifications

  • Email Marketing Mastery by Cedar Works
  • Advanced Campaign Management for Digital Media by Meridian
  • Adobe Certified Professional in Microsoft Excel
  • Apple Certified Associate (ACA)
  • HubSpot Content Marketing Certification
  • Salesforce
  • Certified Public Accountant (CPA)
  • Google Data Studio Certification by Summit Group
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Analytics Individual Qualification (GAIQ)

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