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Skills

  • Analytics and seo
  • Lead Generation Strategy
  • Event planning and coordination
  • Analytics tool proficiency (e.g., Google Analytics, Adobe Analytics)
  • Multitasking across concurrent campaigns
  • Influencer partnership management
  • Paid media management (PPC, display ads)
  • Advertising spend optimization
  • Content creation for digital platforms
  • Customer Behavior Data Analysis

Work Experiences

  • Boosted MQL-to-SQL conversion rates by 83%.
  • Co-led the design, development, and promotion of a new eCommerce platform that generated $15 in sales within the first 4 days of launch.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Achieved 70% higher conversion rates on ads.
  • Taught company protocols, best practices, and framework procedures to entry-level and metric data analysts.
  • Collaborated with sales and product teams.
  • Attended by 11 industry professionals.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Exceeded sales goals by 12% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.

Summaries

  • Accomplished in market analysis and trend identification with results that directly lead to a 69% increase in campaign return-on-investment across all channels.
  • Achieved 33% growth in user acquisition.
  • Achieved $15 savings.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Achieved growth within one year.
  • Achieved a 27% improvement in user engagement.
  • Achieved results in just 2 months.
  • Accomplished in market analysis.
  • Dedicated to thorough and accurate research.
  • Accomplished marketing professional.

Accomplishments

  • Increased PPC conversion rates by 67% through continuous optimization of search and display campaigns.
  • Conducted market research on Miscellaneous trends, contributing to the development of a successful go-to-market strategy for Asana.
  • Implemented automated email drip campaigns, increasing engagement and driving a 53% increase in MQLs.
  • Successfully launched a ServiceNow that exceeded sales projections by 78% within the first several months.
  • Managed a digital advertising budget of $204,000, optimizing spend to achieve 22% ROI improvement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Executed A/B tests resulting in a 61% lift in click-through rates (CTR) for promotional emails.
  • Analyzed website traffic trends using Google Analytics, identifying opportunities that improved page views by 54%.
  • Introduced a paid media management process that reduced cost-per-click (CPC) by 42% across method and system.
  • Enhanced brand visibility by securing partnerships with 4 high-traffic websites, increasing referral traffic by 31%.

Affiliations

  • International Association of Administrative Professionals
  • Microsoft Advertising Certification
  • ClickZ Academy – Digital Marketing Master Certification
  • International Association of Business Communicators (IABC)
  • Freemason
  • National Association of Advertisers (ANA)
  • Lions Club
  • Society of Women Engineers
  • Toastmasters
  • Association for Computing Machinery

Certifications

  • MOZ Advanced SEO Certification
  • Certified Email Marketing Specialist by Jira
  • Facebook Blueprint Certification
  • Certified Salesforce Administrator
  • Google Analytics Individual Qualification (IQ)
  • Cisco Certified Internetwork Expert (CCIE)
  • First Aid/CPR Certified
  • HubSpot Content Marketing Certification
  • Fundamentals of Digital Marketing Certification by Google
  • SHRM Senior Certified Professional (SHRM-SCP)

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