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Skills

  • Copywriting abilities
  • Pricing structures knowledge
  • MS Office
  • Sales strategy familiarity
  • Competitive market analysis
  • Graphic design proficiency
  • Team management
  • Survey coordination
  • Customer service
  • Background in category marketing

Work Experiences

  • Assessed consumer needs and purchasing habits to identify potential markets and product demand variables.
  • Helped clients determine and improve their market positioning.
  • Analyzed conversion rates.
  • Boosted online engagement with HubSpot by 18%.
  • Contributed to refining A/B testing strategies.
  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Assessed lead acquisition.
  • Achieved results over a program period.

Summaries

  • Strategic thinker with expertise in risk assessment.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Marketing Planning Intern with client relations and team leadership abilities.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Talented Marketing Specialist eager to put 3 years of marketing experience to work in a new and exciting role at Lakeside Partners.
  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • Proficient in promoting system by leveraging team leadership and data analysis knowledge.
  • Demonstrated leadership ability in a program organization, with a focus on revenue generation and product longevity.
  • Standard, initiative, and program are all available.
  • Achieved 25% engagement growth.

Accomplishments

  • Facilitated the setup and analysis of focus groups to better understand consumer perceptions, leading to a clearer market positioning for ServiceNow.
  • Worked cross-departmentally to ensure all digital and print materials aligned with brand messaging, contributing to cohesive marketing efforts and a 4% increase in brand awareness.
  • Piloted a strategy for optimizing the company’s YouTube video content, boosting interaction by 54% and growing subscriber base by 9.
  • Utilized keyword research to enhance SEO strategy, leading to a 16% uptick in organic search traffic over 6 months.
  • Created marketing channel performance dashboards using Jira, improving data-driven decision-making for campaign adjustments.
  • Provided insights and recommendations on the launch strategy for new products within method, contributing to an X% uplift in first-month sales.
  • Led audience targeting efforts for paid social ads, resulting in a 36% increase in overall campaign engagement and 13 new qualified leads.
  • Instrumental in the identification of partnership opportunities with local businesses, increasing distribution channels by 11 and resulting in an additional 2 in monthly revenue.
  • Authored weekly reports on social media performance, providing actionable insights that helped increase brand interaction by 83%.
  • Built user personas based on focus group insights, helping refine a content strategy that drove 10 new leads through email marketing.

Affiliations

  • Joined the Marketing and Business Development Club at initiative, assisting with event planning and strategy development for university campaigns.
  • Active participant in the local Chamber of Commerce’s marketing committee, providing promotional support for business events.
  • Engaged in the HubSpot Academy’s Marketing Strategy certification program to enhance knowledge of inbound marketing techniques.
  • LinkedIn Learning community member, consistently improving skills in digital advertising, social media analytics, and content distribution.
  • Collaborated with peers through the International Advertising Association (IAA) student chapter, developing skills in global marketing strategies.
  • Participated in the American Advertising Federation’s National Student Advertising Competition, presenting advertising strategies that won Outstanding Service Award.
  • Interned with procedure, focusing on influencer marketing campaigns and identifying key performance metrics to drive brand visibility.
  • Member of the Business Professionals of America (BPA), competing in nationwide marketing and event coordination challenges.
  • Student member of the Digital Analytics Association, participating in workshops on leveraging analytics tools to monitor campaign performance.
  • Member of the National Society of Leadership and Success (NSLS), applying leadership skills to team-based marketing projects.

Certifications

  • Meta Blueprint Certification - Buying Professional 2021
  • Facebook Certified Digital Marketing Associate - 2021
  • CompTIA Network+
  • SAP Certified Application Associate
  • American Academy of Financial Management (AAFM)
  • Certified Product Marketing Manager (CPMM) - Association of International Product Marketing and Management (AIPMM) 2015
  • Project Management Professional (PMP)
  • Google Tag Manager Fundamentals Certification - 2016
  • Salesforce
  • Google Analytics Individual Qualification (GAIQ) - 2024

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