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Skills

  • Operational improvement
  • Customer Relationship Management (CRM)
  • Intuit QuickBase
  • Insurance billing
  • Invoice generation
  • Demand Generation Marketing
  • Customer service
  • First Aid/CPR
  • Brand Consistency Maintenance
  • Problem resolution

Work Experiences

  • Increased the framework segment product margin by 6% for Denver.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Columbus market to increase reach.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Increased framework business sales by 2% in 18 months.
  • Aligned education with updated product release strategies.
  • Achieved industry-wide training improvement of 32% %.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.

Summaries

  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Well-versed in market trends and how to profit from them.
  • Successful marketing professional with a track record of developing and implementing strategic approaches to increase market share and profitability.
  • Jira and SAP experts with exceptional interpersonal skills.
  • Client relations in standard settings and stakeholder engagement in risk assessment settings.
  • Communicative and team-oriented, with QuickBooks expertise.
  • Accomplished at leading cohorts of 18+ new interns in digital marketing, specializing in content creation and paid advertising, jumpstarting their professional growth.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • In the Marketing Education Coordinator role, I'd like to use my cross-functional collaboration background.

Accomplishments

  • Developed and deployed multilingual training programs across 10 regions, resulting in a 80% increase in global marketing team efficiency.
  • Led a competitor curriculum analysis and developed superior marketing education modules, contributing to an increase in product revenue by $5 over 10 months.
  • Collaborated with the customer service team to create product feature education that reduced post-launch support tickets by 61% within 17 months.
  • Incorporated feedback loops and performance metrics into training evaluations, allowing for continuous improvement in educational offerings and a 68% increase in satisfaction scores.
  • Collaborated with sales and product teams to align training initiatives with new product launches, boosting product adoption by 53%.
  • Developed targeted in-house workshops on marketing automation tools, increasing process efficiency and cutting marketing operations downtime by 23%.
  • Developed a content repository system that streamlined access to marketing resources and saved the marketing department 11 hours per quarter.
  • Taught advanced analytics across marketing teams, boosting the reporting accuracy of campaign performance metrics by 64%.
  • Managed the end-to-end development of a digital marketing curriculum, resulting in 5 successful certification completions and aligning with company goals.
  • Evaluated the effectiveness of existing marketing training through feedback sessions and enhanced the curriculum to increase learner satisfaction by 84%.

Affiliations

  • Affiliate, LinkedIn Learning Instructor Network, producing online tutorial content focused on marketing analytics and strategies.
  • Volunteer Facilitator, Moz Academy, organizing workshops to educate marketers on SEO and online visibility strategies.
  • Member, Association for Talent Development (ATD), enhancing skills in instructional design and talent management solutions.
  • Attendee, Social Media Marketing World Conference, exploring advancements in social media analytics and strategies annually since 2016.
  • Participant, HubSpot Academy certification courses, completing certifications in PMP and content marketing strategies.
  • Attendee, Digital Marketing Summit, with a focus on applying key digital marketing skills to training modules and curriculum design.
  • Member, Association for Educational Communications and Technology (AECT), staying current on the latest in digital education technologies for applied marketing learning.
  • Attendee, Search Marketing Expo (SMX), focusing on the latest search engine marketing trends to integrate into digital marketing education.
  • Member, Learning and Performance Institution (LPI), focusing on developing and assessing learner-centered training programs across digital channels.
  • Active Participant, Coursera for Educators, regularly completing courses on marketing analytics and online teaching best practices.

Certifications

  • Certified Marketing Consultant (CMC) – program or Vantage
  • Microsoft Office Specialist (MOS)
  • Certified Associate in Project Management (CAPM) - PMI
  • AWS Certified Cloud Practitioner – Amazon Web Services for Marketing Data Analysis
  • Event Planning and Coordination Certification - Harbor & Co.
  • Certified Facilitator for Online Learning (CFOL) – initiative
  • Facebook Certified Creative Strategy Professional – Facebook Blueprint
  • Google Analytics Certification - Google
  • CompTIA A+ Technician
  • Advanced Certificate in Market Communications – standard or Meridian

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