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Skills

  • Analytics and seo
  • Data visualization and reporting
  • Global market research
  • Research methods
  • Campaign management
  • Employee training
  • Search Engine Optimization (SEO)
  • Data compliance tracking
  • Graphic design
  • Churn reduction techniques

Work Experiences

  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Tracked procedure data and tweaked marketing campaigns, which resulted in a 2% increase in sales.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Planned and executed events and marketing programs that resulted in 5 times the number of qualified leads that were expected.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Achieved measurable ROI of $14.
  • Worked closely with the product development team to modernize and update promotions.
  • Achieved a 18x increase in click-through-rate.
  • Accelerated decision-making processes for leadership.

Summaries

  • Conducted competitor analysis.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Achieved strategic advantage over competitors.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Achieved 53% traffic growth for Summit Group.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Achieved 10% cost reduction across departments.
  • Analytical Internet Researcher specializing in the identification of new market opportunities, contributing to notable increases in product-market fit and customer satisfaction.
  • Excellent attention to detail as well as a creative mindset.

Accomplishments

  • Contributed to market research analyzing Miscellaneous trends, aiding the sales with updated intelligence that influenced QuickBooks enhancements.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collected and presented data supporting strategic decisions in competition benchmarking, leading to a reduction in operational costs by 17%.
  • Prepared and delivered weekly curated reports on industry disruptions, contributing to the refinement of strategic planning and achieving Employee of the Year.
  • Performed a multi-platform analysis on user behavior, introducing strategies that improved the conversion rate for the customer success by 52%.
  • Collaborated with cross-functional teams to identify critical market trends, resulting in successful market entry into 10 regions.
  • Delivered insights into competitor activities and market dynamics, helping secure 13% market share in Miscellaneous for the 2016.
  • Used digital tools for continuous tracking of competitors’ online activities, providing insights that led to a 62% improvement in marketing strategy.
  • Monitored and analyzed customer feedback trends from online sources, leading to product optimizations that improved satisfaction ratings by 13%.
  • Evaluated and updated digital assets on a quarterly basis, resulting in enhanced accuracy and improved overall team productivity by 31%.

Affiliations

  • Global Research Data Alliance (RDA)
  • International Society for Social Media Research (ISSMR)
  • Media Research Users Council (MRUC)
  • Online News Association (ONA)
  • Jaycees
  • International Association of Administrative Professionals
  • American Marketing Association (AMA) - Digital Marketing Division
  • LinkedIn Learning – SEO Strategies for Content Marketing Certification
  • International Society for Knowledge Organization (ISKO)
  • Google Ads Certification Program

Certifications

  • Search Engine Marketing Professional Organization (SEMPO) Certificate
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced Social Media Strategy Certification by Hootsuite Academy
  • Digital Information Specialist Certification - Association of Independent Information Professionals (AIIP)
  • Project Management Professional (PMP)
  • Cisco Certified Network Associate (CCNA)
  • Behavioral Economics and Psychology in Marketing Certification - Coursera
  • Salesforce
  • Certified Competitive Intelligence Professional (CIP)
  • Introduction to Descriptive and Predictive Analytics by edX

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