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Skills

  • Digital marketing
  • Data entry
  • Incremental revenue growth strategies
  • Market Analysis
  • Fact checking
  • Customer demographics
  • Analytics and seo
  • Effective data mining
  • Cross-functional team leadership
  • Industry Trend Monitoring

Work Experiences

  • Adapted marketing plans for specific audiences based on initiative and method research.
  • Analyzed consumer behavior across multiple regions.
  • Applied recent SEO research.
  • Achieved 3% better conversion rates.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Accelerated decision-making processes for leadership.
  • Worked closely with the product development team to modernize and update promotions.
  • Accomplished this within several months.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Summaries

  • Accomplished Internet Researcher with 7 years of experience in market research, competitor analysis, and data-driven recommendations that drive business growth.
  • Analytical Internet Researcher specializing in the identification of new market opportunities, contributing to notable increases in product-market fit and customer satisfaction.
  • Costs were consistently reduced while profits were increased.
  • Competent in tracking industry regulations to ensure compliance for Tableau, reducing risk and protecting revenue streams for Brightline.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.
  • Achieved significant traffic increases.
  • Committed to improving research operations.
  • Boosted product engagement and satisfaction.
  • Conducted competitor analysis.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.

Accomplishments

  • Provided insights from competitor analysis which led to changes in the company’s website optimization, boosting user engagement by 38%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with cross-functional teams to identify critical market trends, resulting in successful market entry into 10 regions.
  • Developed a comprehensive competitor analysis report that resulted in the optimization of quality assurance, increasing operational efficiency by 62%.
  • Improved digital research efficiency via automated tools, resulting in a 43% reduction in research time and a 17 month decrease in report turnaround.
  • Delivered insights into competitor activities and market dynamics, helping secure 13% market share in Miscellaneous for the 2016.
  • Identified gaps in competitor offerings through extensive digital research, which increased company differentiation efforts and resulted in 52% greater market share.
  • Resolved product issue through consumer testing.
  • Conducted deep-dive research into emerging markets, which supported the launch of 8 impactful initiatives contributing to revenue growth.
  • Identified emerging customer needs via online surveys, leading to actionable feedback that was incorporated into ServiceNow development.

Affiliations

  • Social Media Association (SMA)
  • International Association of Administrative Professionals
  • Association for Behavioral and Cognitive Therapies (ABCT) – Digital Media in Psychology Division
  • Marketing Research Association (MRA)
  • Association for Information Science & Technology (ASIS&T)
  • Data & Marketing Association (DMA)
  • American Marketing Association (AMA) - Digital Marketing Division
  • International Society for Knowledge Organization (ISKO)
  • LinkedIn Learning – SEO Strategies for Content Marketing Certification
  • Academy of Marketing Science (AMS)

Certifications

  • Certified Market Research Professional (CMRP)
  • Tableau Data Analytics Certification
  • First Aid/CPR Certified
  • Cisco Certified Internetwork Expert (CCIE)
  • Python for Data Science and Machine Learning Bootcamp (Udemy)
  • Digital Asset Management (DAM) Certification - Henry Stewart Events
  • Search Engine Marketing Professional Organization (SEMPO) Certificate
  • Certified Information Research Specialist (CISR)
  • Digital Marketing Science Certification - DigitalMarketer
  • CompTIA A+ Technician

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